Two businesses under one name
A maintenance client and a design-build client search differently.
Landscape SEO gets a landscaping company found by the clients it wants by separating its two lines of business online, recurring maintenance and design-build projects, giving each service its own page, keeping a Business Profile full of fresh project photos and publishing content ahead of the seasons when people search.
The split matters because the two clients behave differently. A maintenance client searches “lawn care near me” or “weekly mowing service,” compares a few companies on price and reliability and wants someone whose route already passes their street. A design-build client searches “paver patio contractor” or “backyard landscape design,” spends weeks looking at photos and cares far more about your portfolio than your price per visit.
Give each service its own page, written for the client who buys it:
- Lawn care and mowing
- Spring and fall cleanups
- Irrigation installation and repair
- Hardscaping: patios, walkways and retaining walls
- Landscape design and planting
- Outdoor lighting
- Drainage solutions
- Commercial grounds maintenance
- Snow removal, if you offer it
Only build pages for work you want more of. If you’ve stopped doing small mowing accounts, don’t keep a mowing page that fills your inbox with them.
Win the map results
Set up your Business Profile around your routes.
A lot of local landscaping calls start in the map results. Google’s local ranking guidance says complete, accurate profile information helps you show up there. For a landscaping company that means:
- Primary category: Landscaper, with secondary categories such as Landscape designer or Lawn care service only if you sell that work.
- Service areas: the towns your crews cover. Keep maintenance areas tight; a mowing client 40 minutes from your yard costs you money every visit.
- Address: hidden if clients don’t visit your yard. A garden center or nursery that clients visit shows its address and can also list service areas.
- Photos: new project and crew photos every month, more in spring.
- Services: the same list as your website, in the same words.
Ask every client for a review: maintenance clients after the first few visits, project clients at the final walkthrough. Don’t offer incentives or ask only your happiest clients; Google’s contribution policy bans both. Our Business Profile optimization guide covers every field.
Your portfolio is your sales pitch
Turn finished projects into pages that sell.
Design-build clients buy with their eyes. A project page with a dozen strong photos does more selling than any paragraph about quality. For each finished job worth showing:
- Shoot before, during and after, from the same angles, in good light.
- Name the town, the scope and the materials: the pavers, the wall block, the plants.
- Write a few sentences on the problem the client had and how the design solved it.
- Describe each photo in plain words in its alt text, such as “paver patio with seat wall and fire pit in a sloped backyard.”
- Get the client’s permission, and leave out house numbers and faces.
Link each project to its service page and its town page. Over time, those projects become the proof on every town page you build, which is what separates a page that ranks from one that only swaps the city name.
Check the quote form on a phone. Ask for the service, the town, a rough budget and a timeline, and let clients attach a photo of the yard. Those four answers tell your designer whether to call back today or next month. Compress large photos so the page loads fast on a cell connection. For layout ideas, see our landscaping website examples .
Publish before the rush
A seasonal content calendar for landscapers.
Landscaping searches follow the weather. Publish pages a month or two before demand arrives so they have time to rank:
- Late winter: patio and outdoor living planning guides, design consultations, spring booking.
- Spring: cleanups, irrigation start-ups, mulch, lawn care sign-ups.
- Summer: irrigation repair, watering schedules, drought-tolerant planting.
- Fall: cleanups, aeration and overseeding, outdoor lighting, tree and shrub planting.
- Winter: snow removal, holiday lighting and next year’s design projects.
Answer the questions your crew hears in plain language: when to aerate in your climate, what a retaining wall needs to last, how much a paver patio costs and why. Those are the searches clients make before they call, and the same clear answers are what Google’s AI features pull from. Google says established SEO practices apply to AI Overviews and AI Mode with no special markup required; read Google’s AI features guidance and our take on getting ready for AI search .
Pair the calendar with paid search for the busiest weeks. Our Google Ads guide for landscape companies covers the spring ramp-up.
What it looks like when it works
Measure booked work by service.
Drake’s 7 Dees, a garden center and landscaping company, saw 380% more organic traffic in one year working with Lithium, along with 744 leads in 60 days and a 26.4% Google Ads conversion rate. The full story is in the Drake’s 7 Dees case study .
Track your own results by service, not in one lump. Ten new mowing accounts and one new patio are very different months. Tag calls and form submissions by the page they came from, then match them to signed contracts. If a page brings the wrong kind of work, rewrite it for the client you want.
Lithium’s SEO service typically runs $1,300 to $3,000 a month, and Google Ads management starts at $500 a month plus ad spend. Most services are month to month after the first six months. See how we work with landscaping companies on our landscape marketing page .
