Two customers, one site
A plumbing website has to serve the emergency and the planned job.
Good plumbing website design gets an emergency caller to your phone in one tap and gives a planned-job customer enough detail to book a water heater, repipe or remodel. Those are two different visitors. The person with water on the floor wants a phone number and proof you will come today. The person planning a tankless conversion wants to know what it involves, who does it and what happens next.
The three sites below handle both in different ways, because the businesses are different: a veteran-owned Portland plumber focused on homes, a plumbing and HVAC company covering two states, and a plumbing, drain and underground infrastructure contractor that works for property managers as much as homeowners. All three are Lithium builds.
Example one: residential plumber
Panda Plumbing puts its promises where the caller is looking.
Panda Plumbing is a veteran-owned plumber in Portland, Oregon. It came to us without a logo, so we designed the brand from scratch and built a 31-page site around it on a custom WordPress block theme, reviewed for WCAG 2.2 AA accessibility.
The hero carries a green call button and a free consultation button, and beside them a card spelling out Panda’s arrival-window guarantee. That is the question every homeowner has about a plumber, so the site answers it before they ask. The service section tags each card with why it matters: most requested for remodel plumbing, highest impact for repipes, same-week installs for water heaters.
Further down, a four-step process explains the job from a video consult to a written quote, a protected worksite and a follow-up. The project gallery uses Panda’s own Portland jobs.
- Answer the arrival question in the hero
- Tag services by why customers pick them
- Explain the job in four short steps
Example two: plumbing and HVAC
Biermann gives the emergency its own band.
Biermann Plumbing & Heating is a family company serving Western Massachusetts and northern Connecticut. Its site covers plumbing and HVAC with service and town pages across both states, built from first mockup to launch in about a month.
The hero pairs a call button with a short callback form: name, phone and a dropdown for what you need. Homeowners and property managers both get named in the opening copy. The services section then splits work for homes and businesses from commercial, residential and industrial programs, and a separate card covers municipal and prevailing-wage jobs for public buyers.
In the middle of the services grid, a dark band reads that burst pipes do not wait for business hours, with the phone number beside it. An emergency visitor scanning the page cannot miss it, and a planned-job visitor can scroll past.
- A callback form for people who will not call
- A separate block for commercial and public work
- An emergency band with the phone number
Example three: plumbing, drains and infrastructure
Lovett Services books the job from the website.
Lovett Services handles plumbing, drain cleaning and underground infrastructure across the Pacific Northwest from Portland. Two older websites were merged into one, with 52 old pages redirected one to one so nothing that ranked was lost. The new site has pages for 30 cities across Oregon and Washington.
Booking runs through ServiceTitan right from the site, alongside text-to-chat and call tracking. Under the hero buttons, one line lists free on-site estimates, 24/7 dispatch and a one-year workmanship warranty. The service grid tags the emergency services so they stand out.
Lovett sells to property managers as well as homeowners, so a whole section speaks to them: keeping tenants informed, documenting every job and handling the whole system with one call. An industries list covers residential, commercial, multifamily, hospitality, industrial and municipal work, next to Lovett’s Google reviews.
- Online booking tied to your dispatch software
- Text-to-chat for people who will not call
- A section written for property managers
Your checklist
What every plumbing website needs.
Tap-to-call on every screen
Put the number in the header and keep it there as the visitor scrolls. On a phone, one tap should start the call.
Pages for your money jobs
Water heaters, repipes, sewer lines, drain cleaning, remodel plumbing: each one gets its own page with photos and a quote button.
Service area pages
Name the towns you cover. Add a page for a town when you have real jobs and details there to talk about.
License, warranty and reviews
Your license number, your warranty in plain words and a link to your Google reviews, all easy to find.
A booking or callback option
Some customers will not call. Give them a short form, online booking or a text option.
An after-hours plan
Only say “24/7” if someone answers at 2 a.m. Then make sure they do.
After the click
The website only works if someone answers.
The best plumbing site in town still loses the job if the call goes to voicemail. One plumbing company we worked with found that 60% of its after-hours emergency calls had gone to voicemail. We built a custom AI phone system that sorts urgent calls from routine ones, texts the on-call tech for emergencies and books the non-emergency jobs. The company got three times more leads.
You do not need a custom build to fix this. Lithium’s AI receptionist for plumbers answers every call 24/7 in your company’s voice, books appointments, sends follow-up texts and can transfer a caller to a real person. It costs $179 a month with no contract and no setup fee.
The site, search and phones work best together. Sarkinen Plumbing used Lithium for its website, SEO and Google Ads and doubled its leads on the same budget. Read the Sarkinen Plumbing case study
Cost and timeline
What a plumbing website costs with Lithium.
A Lithium plumbing website is typically $5,000 and takes six to nine weeks from kickoff to launch. Sites with booking integrations, many service areas or two merged brands get a fixed proposal after a 30-minute discovery call. You own the domain, the hosting account, the WordPress install and the content. Optional hosting and maintenance is $99 a month and covers secure hosting, daily backups, software and security updates and basic changes.
To get ready, list the jobs you want more of, the towns you cover, who answers the phone after hours and any booking software you use. Bring a handful of real job photos. That is enough for a first call. See the web design service for the full process, or the plumbing marketing page for how the site fits with SEO and ads.
