GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC campaigns for Boise service businesses
A PPC agency for Boise businesses that want better leads from their ads.
Put your Boise advertising budget behind the jobs you want, with a monthly report showing campaign costs and recorded leads.
- Search terms checked for wasted spend
- Landing pages matched to the offer
- Campaign-level cost-per-lead reports
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what the budget is buying
Boise PPC begins with the cost of reaching a buyer
Lithium Marketing plans and manages paid search campaigns for Boise service businesses around the jobs they can profitably deliver. The average click cost for “plumber boise” is $40.93. A click at that price needs a clear offer, a page that explains it and a way to measure the resulting requests before the budget grows.
For “roofing company boise”, the average cost per click is $22.64. A repair request and a replacement estimate can be worth different amounts to the same roofer. We separate offers where it helps, then use campaign results and your feedback on bookings to decide which work deserves more advertising.
Choose offers before bids
A cheaper Boise click still needs to earn the call
The “landscaping boise” click benchmark is $7.10. That can inform an initial budget, but the offer still needs definition. An installation campaign should explain the project work and exclude searches for services the company does not sell. Paying less for an irrelevant visit still spends money.
At $24.29 per click on average, “pest control boise” calls for careful treatment-specific ads and pages. We check what people typed before clicking and remove mismatches, such as product shopping when you sell treatment visits. Call and form tracking then shows how each campaign performs, while your team reports which leads book.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency boise | 20 | not reported |
| google ads agency boise | under 10 | not reported |
| ppc management boise | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber boise | 2,900 | $40.93 |
| garage door repair boise | 1,600 | $27.30 |
| electrician boise | 720 | $25.65 |
| pest control boise | 1,600 | $24.29 |
| roofing company boise | 720 | $22.64 |
| landscaping boise | 1,000 | $7.10 |
| water damage restoration boise | 170 | $2.30 |
| hvac repair boise | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 231 to 1,900 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber boise”, as Google showed it to a searcher located in Boise. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Spend when you can deliver
Let Boise’s seasons prompt a look at your booking history
Boise experiences hot and dry summers. If your cooling, exterior or outdoor work changes with those conditions, the advertising calendar should reflect both customer demand in your own records and the work your crews can complete. A busy calendar may call for promoting a different service, not raising the same budget.
Spring and fall in Boise are mild. If these are strong estimate periods for your business, prepare the offers and landing pages before you need the calls. We compare past campaign results with your available capacity to decide when to increase the advertising budget and when to hold it steady.
- residents (2025 estimate)
- 238,429
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.1%
- population change, 2020 to 2025
- housing units
- 106,279
- housing units
- of occupied homes owner-occupied
- 63.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 42%
- of homes built before 1980
- median home value
- $484,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The ad must explain your offer
Earn attention with the work you are ready to sell
Landscaping services account for 315 establishments in Ada County. Buyers need to see what distinguishes your offer: the project type, examples of your work and the next step for an estimate. Ad copy and the landing page should agree on those details, especially when your company has several services.
Among Ada County businesses, 87 establishments are roofing contractors. A roofing campaign can focus on a particular service and the areas where the crew has capacity. For other trades, the same budget discipline applies: keep searches within the offer, inspect lead quality and expand only when the results support it.
County Business Patterns
Trade and home service businesses in Ada County
Establishments by industry, 2023
- Landscaping services315
- Residential remodelers294
- New home builders244
- Plumbing, heating and air-conditioning contractors212
- Electrical contractors161
- Painting contractors127
- Roofing contractors87
- Excavation and site preparation contractors84
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the account is managed
Keep Boise ad spending connected to the work it brings
We establish the offer and measurement before adjusting spending, then use the results to refine the account.
1
Set a spending limit and a business target
We discuss the jobs you want, where you can travel and what remains from a sale after delivery costs. Existing campaign history helps set the starting budget.
2
Check conversion measurement before launch
We configure call and form tracking and verify the recorded actions. Reporting groups leads by campaign so you can compare the cost of generating them.
3
Align the search, ad and page
The customer should see the same service throughout. We write the ads, organize targeting and landing pages, and exclude search terms that send the wrong visitors.
4
Optimize early and keep adjusting
Daily optimization during the first 30 days covers bids, budgets and search terms; weekly adjustments follow after that. Monthly reports show calls, leads and average cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Campaign work in context
Paid search results from a Gulf Coast glass business
Dixie Glass operates on the Mississippi Gulf Coast. Lithium supplied its website and SEO as well as Google Ads, with the case study documenting the results. In the accompanying recommendation, Drake Snodgrass of the garden center Drake’s 7 Dees discusses search visibility and his experience with the website redesign.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesKeep service areas deliberate
Decide which Idaho cities belong in your ad account
A campaign serving Boise can include Meridian, Nampa or Caldwell when your coverage and capacity support it. Compare the linked PPC guides, treat Twin Falls as its own market, and consult the Idaho page for other service locations.
Published price
Separate campaign spending from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before committing a budget to Boise PPC
Still curious?
Call (503) 766-5964 or email [email protected].
How do I decide if a lead is worth paying for?
Start with the money a typical job leaves after labor, materials and other delivery costs. Then consider how often a qualified lead becomes a booked job. Compare that with the campaign’s average cost per lead and management expense. We use your booking feedback to judge the spending, not clicks alone.
What changes the Google Ads management fee?
Ad spend, the channels being managed and landing page work determine the fee. Management starts from $500 a month, plus ad spend. Your proposal separates those costs and identifies the planned work before launch. Adding another channel or expanding the landing page work means reviewing the scope with you first.
How soon can I tell if a campaign is working?
Initial results typically appear within the first week, but deciding what to scale takes enough lead and booking feedback to see a pattern. We look at the searches, calls and forms recorded by campaign. Your team’s notes about qualified requests and booked work help distinguish early activity from spending worth continuing.
Could Microsoft or Facebook ads suit my business too?
Lithium can manage Microsoft Ads and Meta ads on Facebook and Instagram alongside Google Ads. Each channel needs a reason to be in the plan, such as reaching a different customer or presenting a project visually. We agree on the offer and measurement before dividing your advertising budget further.
What if my existing PPC account has never produced clear reports?
We begin by checking the campaigns and conversion setup so you know what is being recorded. Missing or misleading tracking needs attention before interpreting the results. The ongoing report shows campaign leads and average cost per lead, and your booking feedback helps us decide which searches and offers merit continued spending.
Free action plan
Set a Boise PPC budget you can evaluate with a free plan
Tell us your advertised services, available capacity and current ad spending. A co-founder will review the starting budget and measurement you need on a short video call, then outline the campaign work in a free plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ