Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing for Boise service businesses
A digital marketing agency helping Boise businesses win more work.
Choose where to invest in your Boise service business with a co-founder’s plan for bringing in calls and turning them into jobs.
- Service pages written for your jobs
- Ad budgets tied to lead reports
- Phone answering and appointment booking
Google searches each month
What Boise searches for, by service
2,470
searches a month
- SEO1,540
- Web design530
- Digital marketing380
- PPC management20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend on the next problem to solve
Digital marketing for Boise starts with the jobs you want
Lithium Marketing helps Boise service businesses choose and run the website, SEO, advertising and phone systems that bring in customers and turn requests into appointments. Boise has 106,279 housing units. Reaching that market starts with a narrower question: which jobs can your business take on, and what stops those customers from hiring you?
A busy contractor may need better estimate requests, while a business with open capacity needs more people to find it. We look at your search visibility, website and call handling before recommending a purchase. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Choose the work that earns its place
Make the next marketing expense solve a specific problem
Each service has a different job; your plan explains which one deserves attention now and what you should measure after it starts.
Get found for Boise jobsA company serving the Bench and North End needs search content that explains its work in those areas, backed by profile, directory and technical SEO improvements.Learn more Explain the work before the estimateRepair visits and larger projects need different explanations, so your WordPress website gives each offer room for photos, answers and an easy way to ask for service.Learn more Buy attention for available workCampaigns can concentrate on the Boise services you have room to deliver, with search-term exclusions and lead reporting to guide spending changes.Learn more Let callers take the next stepWe configure an AI receptionist around your service boundaries and appointment rules, then scope any separate automation for repetitive follow-up or administrative tasks.Learn more
Start with the customer’s search
Your service list should shape your marketing budget
The phrase “landscaping boise” averages 1,000 searches a month. If you sell design and installation but not routine mowing, that distinction belongs in the search page, the ad and the call script. More traffic helps only when customers understand the work you sell.
For “pest control boise”, the monthly search estimate is 1,600. A pest company can separate the treatments it offers and explain when an inspection is needed. The same principle applies to plumbing repairs and remodeling: build the customer’s next step around the requested job, then measure the calls and estimate requests it produces.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing boise | 170 | not reported |
| marketing agency boise | 140 | $5.34 |
| digital marketing agency boise | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber boise | 2,900 | $40.93 |
| garage door repair boise | 1,600 | $27.30 |
| electrician boise | 720 | $25.65 |
| pest control boise | 1,600 | $24.29 |
| roofing company boise | 720 | $22.64 |
| landscaping boise | 1,000 | $7.10 |
| water damage restoration boise | 170 | $2.30 |
| hvac repair boise | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 231 to 1,900 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber boise”, as Google showed it to a searcher located in Boise. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
City and county require different plans
Selling into Boise’s established homes and newer developments
Homes built in 2010 or later account for 13.1% of Boise’s housing stock. Across Ada County, that share is 24.8%. If you handle both work on existing homes and new construction, show those services separately. A repair customer should not have to read a builder’s project description to find out how to book a visit.
West Boise borders Meridian. A business working across that boundary should make its coverage explicit in its pages and ads, then give callers the same answer about where it travels. Expand the plan only into towns your crews can serve at a price that leaves enough after labor and materials.
- residents (2025 estimate)
- 238,429
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.1%
- population change, 2020 to 2025
- housing units
- 106,279
- housing units
- of occupied homes owner-occupied
- 63.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 42%
- of homes built before 1980
- median home value
- $484,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Give buyers a reason to choose
A trade name is only the beginning of your offer
Residential remodeling accounts for 294 establishments in Ada County. For an owner selling that work, a general promise of quality leaves too much unanswered. Explain the projects you take, show your own work and tell a homeowner what to prepare for an estimate. Those details belong on the website before you pay to send more people there.
Painting contractors number 127 in Ada County. If you paint both interiors and exteriors, the services need different photos and preparation advice. For any trade, the marketing plan should help customers recognize the job you do well, not make them work through a long list of everything a contractor might offer.
County Business Patterns
Trade and home service businesses in Ada County
Establishments by industry, 2023
- Landscaping services315
- Residential remodelers294
- New home builders244
- Plumbing, heating and air-conditioning contractors212
- Electrical contractors161
- Painting contractors127
- Roofing contractors87
- Excavation and site preparation contractors84
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Decisions before purchases
Build a Boise plan your schedule can support
The proposal connects the work you want to sell with the changes needed to bring it in.
1
Put the desired jobs on the table
Tell us where you have capacity and which services leave enough after your costs. We use that to choose what the marketing should promote.
2
Follow a customer through your business
We check how a search leads to your site, a call and an appointment. Missing tracking, confusing pages and unanswered questions become specific tasks.
3
Agree on the first investment
Your proposal names the service, its scope and its price. Website work, SEO, paid campaigns and reception can be bought separately as the business needs them.
4
Use booking feedback to choose what follows
Reports show recorded calls and leads; you tell us which became work. That discussion guides the next changes to campaigns, content or call handling.
Work for other service businesses
Commercial glass results and an owner’s recommendation
For Town & Country Glass in Portland, the engagement included website development as well as SEO and Google Ads. Its case study shows the results of that work. Matt Johnson’s recommendation comes from his time running On-Target Landscape.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeDecide how far the plan should reach
Compare Boise with your other Idaho markets
The linked plans cover Meridian, Nampa and Caldwell, plus the separate Twin Falls market. Use the Idaho directory to find other cities you serve before expanding your marketing beyond Boise.
Pricing
Choose services with the costs in front of you
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Deciding what Boise marketing should do next
Still curious?
Call (503) 766-5964 or email [email protected].
Can you help me choose between more leads and better leads?
Your capacity and booking history decide which problem to tackle first. If the phone rings but callers want services you do not offer, we examine the ads and pages bringing them in. If qualified calls are scarce, search visibility and paid campaigns need attention. Bring examples of both good jobs and calls you could not help.
What should go into my total marketing budget?
Include the selected services, separate advertising spend and the time your team needs to turn requests into appointments. A website is a project expense; SEO and ad management are ongoing work. We price the scope before you decide and compare it with what a typical booked job earns after labor, materials and other delivery costs.
Who will I work with after the strategy call?
Allison McKenney is your account manager for day-to-day questions, and a co-founder leads strategy. Share changes to your services, availability or coverage with the team so the marketing stays accurate. Video calls let us review the website, reports and planned work together while you can see the same information.
How much commitment does a marketing plan require?
The usual service agreement begins with six months and continues month to month after that, with 30 days’ notice. The AI receptionist has no contract. Your proposal spells out the services you are buying, so you can distinguish a website project from ongoing marketing and separately scoped automation.
Does this approach work for a small home service company?
A small company can start with the service that fits its capacity and budget. The planning call covers your work, the area you serve and who handles incoming requests. For a plumber, roofer or landscaper, the goal is a manageable supply of opportunities for jobs the business can deliver, with spending you can review.
Free action plan
Choose your next Boise marketing investment with a free plan
Tell a co-founder where you want to take the business and what is preventing the next sale. Bring your site link and current marketing expenses to a short video call; the free plan will identify the service to start with and why.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ