Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC for Bossier City trades
Bossier City PPC run in an account that stays in your name.
Bossier City service businesses get Google Ads in their own account, a landing page for each job, and reports in calls and cost per lead.
- Your account, your billing, your history
- A landing page built for one search
- Budget moved to the months you name
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click costs here
What a Bossier City ad budget buys
A click from a Bossier City search is not cheap: “electrician bossier city” averages $25.96, and “garage door repair bossier city” $15.89. At those prices an account has to know what a call costs, and Lithium Marketing puts the tracking in before it spends a dollar. Your reports arrive in calls, leads and cost per lead.
The account itself is yours. Lithium runs Google Ads inside an account registered in your business name, so the history, the conversion data and the billing stay with you if the engagement ends. Management starts at $500 a month, plus ad spend, and the fee scales with your ad spend, the channels we run and any landing page work.
The click cost table
Where the money goes in a Bossier City account
The trade table below sorts Bossier City searches by what a click costs: $32.21 a click for “plumber bossier city” down to $5.54 a click for “landscaping bossier city”. The spread sets the test, so the first budget should follow the click price of the trade and not a round number picked in advance.
“Pest control bossier city” sits in the middle at $18.84 on 170 searches a month, which makes it a fair first test for a pest company that wants calls sooner. When we checked the plumber results, no paid ads showed at all, so the map result and the organic list took those clicks before any advertiser did. A pest company that needs calls before a page can earn them buys its place above the map and the organic list.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bossier city | under 10 | not reported |
| ppc agency bossier city | under 10 | not reported |
| ppc management bossier city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber bossier city | 320 | $32.21 |
| electrician bossier city | 70 | $25.96 |
| pest control bossier city | 170 | $18.84 |
| garage door repair bossier city | 70 | $15.89 |
| landscaping bossier city | 90 | $5.54 |
| hvac repair bossier city | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 517 to 1,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber bossier city”, as Google showed it to a searcher located in Bossier City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasons and city lines
Budget for the weather you have, not a flat line
Bossier City summers are hot and humid and the winters are mild. If your calls bunch up in a hot stretch, hold a higher daily budget for those weeks and let it run thinner either side; the account can follow the months you name.
Geography matters too. Bossier City sits on the east bank of the Red River and Shreveport sits across it, so an ad written for one city reaches one side of the water. Set the location targets and the ad text to the cities where you take work, and keep the two names apart in the account.
- residents (2025 estimate)
- 63,259
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.9%
- population change, 2020 to 2025
- housing units
- 28,591
- housing units
- of occupied homes owner-occupied
- 53.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.7%
- of homes built before 1980
- median home value
- $202,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
What the parish trade counts mean for a paid test
Bossier Parish has 8 roofing contractors and 12 pest control companies, and both sell a visit that has to be booked. A roofer wants an inspection booked and a pest company wants a treatment scheduled, so each campaign should name the job in the ad and land on a page that repeats it.
The parish also has 28 landscaping services, and a landscaping click is the lowest price in the table. At $5.54 a click, the account wins on the search terms it excludes and the pages it points to, not on a bigger budget.
County Business Patterns
Trade and home service businesses in Bossier Parish
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors46
- Landscaping services28
- Electrical contractors21
- New home builders20
- Residential remodelers19
- Pest control companies12
- Excavation and site preparation contractors9
- Roofing contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How a Bossier City Google Ads account gets set up
The measurement is in place before the first dollar is spent, so the first week already has a cost per call.
1
Audit the account you have
We open the campaigns already running, protect the ones that produce calls and note the search terms that spend with nothing to show.
2
Track before you spend
Conversion tags and call tracking are installed and tested first, so every ring and form has a source before a campaign goes live.
3
A page for each job
Every service you want more of gets its own landing page, written for that one search, so a homepage never has to answer for all of them.
4
Daily for 30 days, then weekly
Bids and search terms get tuned every day through the first month, then once a week, against the busy months you named.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Google Ads inside a wider garden center engagement
Drake’s 7 Dees, a garden center, hired Lithium for Google Ads, and the same team built the website and handled the SEO; the card’s figures reflect that whole engagement. The quote beside the card is from Kevin Atiyeh, whose carpet and rug business is Atiyeh Bros.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetCities and states
Ad targets for the cities beyond Bossier City
Shreveport sits on the other side of the river and has its own PPC page, and so do Tyler in Texas and Lake Charles. Each one shows what clicks cost there, which is the first thing to check before you add a city to the account. The Louisiana page lists the rest of the state.
Published price
What PPC management costs a Bossier City business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Ad budget questions from Bossier City owners
Still curious?
Call (503) 766-5964 or email [email protected].
What should the monthly ad budget start at?
Start from what a job is worth, not from a round number. A plumber at $32.21 a click and a landscaper at $5.54 a click cannot share a starting budget, so we size the first month to your trade and change it once the tracking shows a real cost per lead.
When do the calls start?
Expect the first calls in the opening week, once tracking is live. The first month goes into cutting the search terms that produce nothing, and after that the account runs on a weekly review against the months you listed.
Do we keep the account if we leave?
You keep it. The account is registered to your business, so the campaigns, the conversion history and the billing stay put, and another manager can pick it up without rebuilding anything.
Is Google the only place worth paying for clicks?
Not always. Meta ads on Facebook and Instagram and Microsoft Ads are both managed here, and either can sit beside a Google campaign. Add one when your customers already spend their evenings on that platform, or when a Google click in your trade runs past what a job pays. The channel that buys the cheapest call goes first.
What shows up in the monthly report?
Calls, leads and cost per lead by campaign. You see which campaigns produced calls, which produced none, and what a lead cost that month, so the next budget decision rests on numbers, not impressions.
Free action plan
See what your Bossier City ads cost per call
Name the trade and the towns you cover, and have the account numbers to hand. A co-founder reads the account with you on video and points at the campaigns that pay for themselves.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ