GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Tyler, Texas
PPC for Tyler service businesses that puts the budget behind the jobs you want.
Tyler Google Ads with a landing page for each job you sell, priced from $500 a month in management, plus ad spend.
- Call tracking on every campaign
- A landing page for each job
- Budget moved to your best weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Tyler PPC, priced by the click
Which Tyler clicks are worth buying
Click prices in Tyler run from one extreme to another. “Garage door repair tyler” averages $39.65 a click, while “landscaping tyler” averages $4.69. One buys a repair decided this week; the other buys a look at a project that may close next season. Lithium Marketing sets the budget by that gap, not by the size of the search.
A garage door call may be decided in minutes, so the page it lands on carries the phone number, the service area and the two or three jobs the crew does most, and little else. A landscaping click can be followed by a form, a gallery and a next-day callback. Same account, different pages, and the tracking has to tell them apart.
Click costs in Tyler
What each Tyler click buys
Plumbing is the busiest line: 1,300 searches a month for “plumber tyler”, at an average of $28.68 a click. A company that pays that price needs the call answered, because a voicemail turns a paid click into a lead for the next name on the list.
In Tyler, summer months are hot and humid, with maximum temperatures exceeding 90 °F (32 °C) an average of 91 days per year. If your own call log climbs in those weeks, the budget should lean in and pull back in the cooler ones.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency tyler | under 10 | not reported |
| ppc agency tyler | under 10 | not reported |
| ppc management tyler | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair tyler | 210 | $39.65 |
| plumber tyler | 1,300 | $28.68 |
| hvac repair tyler | 50 | $24.49 |
| pest control tyler | 480 | $18.81 |
| electrician tyler | 390 | $16.68 |
| roofing company tyler | 390 | $9.08 |
| water damage restoration tyler | 20 | $8.00 |
| landscaping tyler | 320 | $4.69 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 207 to 1,600 Google reviews each
- Directories in the top 10
- HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber tyler”, as Google showed it to a searcher located in Tyler. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Tyler market
Who answers the phone when the ad runs
Smith County’s owner-occupied share is 68.8%, against 55.4% inside Tyler, so an ad aimed at the city meets more renters and property managers than one spread across the county. Where the ad points changes who calls.
Renters change the conversation. A tenant may not be able to approve the repair, and a property manager can approve several. An ad that says who you work for, and what a tenant should do first, saves a wasted trip and keeps a paid click from becoming a wrong number.
- residents (2025 estimate)
- 113,723
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.4%
- population change, 2020 to 2025
- housing units
- 46,019
- housing units
- of occupied homes owner-occupied
- 55.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.6%
- of homes built before 1980
- median home value
- $235,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Smith County
What a click costs by trade
Smith County’s trade list explains the spread: landscaping is the deepest group at 101 companies, and its clicks are the cheapest on the table; roofing runs to 40, and its clicks average $9.08. A crowded, cheap trade rewards tight keywords more than a bigger bid.
Plumbing and HVAC sit near the top of the click table. Smith County has 95 of those contractors, and “hvac repair tyler” averages $24.49 a click. Those trades should bid on the repairs they want and let the profile handle the rest.
County Business Patterns
Trade and home service businesses in Smith County
Establishments by industry, 2023
- Landscaping services101
- Plumbing, heating and air-conditioning contractors95
- New home builders93
- Electrical contractors63
- Residential remodelers43
- Roofing contractors40
- Excavation and site preparation contractors32
- Pest control companies19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first thirty days in the account
Tracking gets wired before the budget moves, and the campaigns follow what the calls show.
1
Open the account and look
We go through what is running, keep what converts and list the search terms that spend money without producing a call.
2
Connect the phone and the form
GA4, call tracking and conversion tags go on the site and the landing pages, so a call can be followed back to the ad that paid for it.
3
Build a page per job
The repairs and installs you want most get their own campaign and landing page, with the phone number first.
4
Keep the waste out
Search terms that never produce a call get cut each week, and the budget follows the campaigns that produce calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Dixie Glass: website, SEO and Google Ads
Dixie Glass has served the Mississippi Gulf Coast since 1946. For that glass company, Lithium’s work covered a new website, SEO and Google Ads. Nathan Boos of Hillsview Building adds a recommendation beside the numbers on the card.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Tyler
Ads for the cities around Tyler
A campaign can keep a separate budget for each city where you want work. Mesquite, Garland, Dallas, Richardson and Allen in Texas, and Shreveport, Louisiana, are linked below with their own click costs, and the state page lists the rest of Texas.
Published price
What the management fee covers in Tyler
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you hand over the ad account
Still curious?
Call (503) 766-5964 or email [email protected].
How do you set the first month’s budget?
Start with what a booked job is worth and work back from it. A trade whose clicks run near the top of the table needs a sharper landing page, because every wasted click costs more. Bring your average job value and the number of jobs a week you could add, and the opening budget gets set together on the strategy call.
What does the first month of tuning involve?
The phone usually rings in the first week the campaigns are live with tracking on. After that the account gets trimmed: search terms that never convert come out, the ones that produce calls get more budget, and the tuning runs daily for the first 30 days, then weekly.
What is the management fee, and what changes it?
Management starts at $500 a month, plus ad spend. The number moves with your ad spend, the channels we run and the landing pages we build, and it is agreed before the first campaign goes live. The agreement begins with six months, then runs month to month, and it ends on 30 days’ notice.
Is Google the only place you buy ads?
Google comes first in a Tyler campaign. Facebook and Instagram placements, or Microsoft’s ad network, get added only when the people you want are already there or when the same click costs less than Google’s. Until tracking shows that, the budget stays on Google.
What does the monthly report show?
Calls, leads and cost per lead for each campaign, with the tracked calls and forms matched to the ad and the search term behind them. Tell us which of those leads turned into booked work and the report can follow a campaign through to the job, which is how the next month’s budget gets set.
Free action plan
Get a Tyler ad budget built from your own click costs
Name the trade, the weeks that fill the calendar and the value of one booked job. A co-founder takes those three numbers, works out what the clicks cost for your work, and lays out a budget that follows the year, on one video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ