Tyler PPC Campaigns Built to Turn Clicks Into Customers
More phone calls and booked work from Google search, and now from AI search too.
Google Ads, Microsoft Ads, and Meta campaigns for Tyler service businesses, engineered around the only metric that pays back: revenue per booked lead, not click volume.
Latest case study below: +76% Google Ads conversions on a 2.29% spend increase.
- Google Ads, Microsoft Ads, Meta, LinkedIn. Every channel where the cost-per-lead math closes
- Conversion tracking wired to your CRM, not just Google Ads (GA4 + CallRail + offline imports)
- Dedicated landing pages per intent. The home page is not a landing page
- Monthly reporting tied to leads and revenue. Google Partner. 5.0 across 30+ Google reviews
Partner
How a 78-year-old Gulf Coast glass company drove 76% more Google Ads conversions on a 2.29% spend increase.
Tyler service businesses face an East Texas auction where the cheapest click is rarely the cheapest lead. The Dixie Glass campaign shows what disciplined PPC management does to that math.
Dixie Glass, a third-generation Mississippi Gulf Coast glass company in business since 1946, came to Lithium with Google Ads campaigns that were spending without producing tracked conversions. We rebuilt the campaigns around proper conversion tracking, tightened the keyword and match-type strategy, deployed dedicated landing pages, and wired CallRail through to GA4. Over twelve months, on only a 2.29 percent ad spend increase, Google Ads conversions climbed 76 percent and the campaign conversion rate landed at 15.57 percent.
DIXIE GLASS — GOOGLE ADS REBUILD
Three things Tyler PPC programs miss that we don't.
Tyler is the East Texas hub, not a small market.
Buyers from Longview, Jacksonville, Athens, and Henderson all funnel into Tyler for healthcare, legal, and specialty services, which lifts search volume well past what the city population suggests. Geo-targeting that stops at the Tyler city limits leaves money on the table. We build campaigns around the actual trade area, not a ZIP-code bubble.
Tyler buyers ignore copy that does not name a real local detail.
Rose Capital of America is not a slogan in Tyler. Residents around The Cascades, Hollytree, and the Azalea District respond to ads that read like they were written by someone who has eaten at Stanley's Famous Pit Barbecue, not by a Dallas template. Naming a real neighborhood lifts Quality Score and brings cost per click down.
Tyler PPC math closes on cost per booked lead.
We report leading indicators weekly during the first month and shift to a monthly cadence built around leads, cost per lead, and revenue. Click counts are a diagnostic, not the scoreboard. The strategy call walks you through what is working and what to cut.
Ranking for queries that do not convert
In Tyler, where Bay Area business-services CPCs run $7 to $12, every wasted click is a measurable dollar lost. Lithium’s PPC programs are built around the cost-per-lead math first, click volume second.
Technical debt blocking growth
Service-business buyers prefer to tap a phone number rather than navigate a menu to find one. A site missing a click-to-call link in the hero, and a sticky mobile bar that keeps it within thumb reach during scroll, loses the calls you paid to earn through ads.
Generic content that says nothing local
A PPC campaign without proper conversion tracking, dedicated landing pages, and negative-keyword discipline is invisible in your CRM dashboard. The clicks may be there, the impressions may be there, but the booked work is flat. That is where most of the Tyler ad spend silently leaks.
No measurement tied to revenue
Buyers decide whether to keep scrolling in about five seconds. A site that shows no reviews, no project photos, no service-area clarity, and no trust signal in the hero loses every time to a competitor who placed a single five-star rating in the right spot.
Eight things we ship inside every Tyler PPC retainer, not as upsells.
Tyler campaigns need conversion infrastructure that captures the regional pull from across East Texas, not just the city itself. Here is what every retainer ships with.
Conversion tracking, properly wired
GA4 events on every form and click-to-call. CallRail call tracking with call quality scoring. Server-side conversion imports for Google Ads. Offline-conversion imports from your CRM (HubSpot, Salesforce, GoHighLevel). The algorithm cannot optimize toward leads it cannot see.
Dedicated landing pages per intent
Landing pages built for the buyer behind the keyword, not the home page. Single offer above the fold, tap-to-call thumb-zone-friendly, one form, one CTA, and a load time under 2.5 seconds on a mid-tier Tyler mobile network. Every high-intent keyword cluster gets its own page.
Keyword strategy + match-type discipline
Keywords mapped to buyer intent (research, comparison, decision) and tied to estimated revenue per lead. Match-type discipline that prevents broad-match drift from eating budget on the wrong queries. Monthly negative-keyword review from the search-terms report.
Ad copy + Responsive Search Ads
Ad copy that names the actual service, not “quality work.” Responsive Search Ads with the maximum asset count, manual headline pinning where intent demands it, sitelinks tuned to Tyler buyer language, and structured asset extensions. Every variant tagged for A/B analysis.
Geo-targeting + audience layering
Geo-targeting at the suburb level, not the metro level. Bid modifiers tuned to your actual conversion data across the neighborhoods you serve. Audience layering with in-market segments, remarketing pools, and customer-match uploads from your CRM. The right click, the right place, the right time, at the right bid.
Bid management + remarketing
Manual control on high-intent keywords, Google’s tCPA and tROAS automation where the data supports it. Remarketing audiences segmented by funnel stage, with display, YouTube, and Discovery campaigns layered on top of search for Tyler buyers who clicked but did not convert. The full funnel, not just the first click.
Reporting tied to revenue, not vanity
Looker Studio dashboard updating daily on impressions, clicks, conversions, conversion rate, and ROAS by campaign and ad group. Call quality scored and reviewed monthly. Monthly written report ties everything back to leads delivered, cost per lead, and revenue. The same numbers Lithium uses internally to manage your program.
Optimization cadence that pays back
Daily monitoring during the first 30 days, weekly after that. Bid adjustments, ad copy rotations, and budget reallocations happen on real data: search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance. Every change is logged and tied to a measurable outcome.
The verticals where our Tyler PPC playbook turns clicks into customers most reliably.
Tyler’s economy runs on the UT Health East Texas and Christus Trinity Mother Frances hospital systems, the legacy oil and gas service base, the university pull from UT Tyler and Tyler Junior College, and the rose nursery and agricultural industry that gave the city its name. These are the verticals where our PPC programs deliver the most consistent cost-per-lead math.
Tyler’s older housing stock across the Azalea District, Charnwood, and the homes off South Broadway keeps HVAC, plumbing, electrical, and roofing trades in steady demand, with hail and severe weather driving roofing volume every spring. We build emergency-intent campaigns with call-only ads, geo-targeting that pulls from Lindale, Whitehouse, and Bullard, and tap-to-call landing pages that load fast on rural mobile connections. Cost per lead typically lands $60 to $120 once the campaign is optimized.
Independent dental and medical practices in Tyler operate alongside UT Health East Texas and Christus Trinity Mother Frances, the two largest hospital systems in the region. We run procedure-specific ad groups, insurance-friendly landing pages tuned for Blue Cross Blue Shield of Texas and the local Christus Health Plan enrollment cycles, and conversion tracking through your booking platform. Practices serving the Hollytree and Cascades demographic often benefit from elective and cosmetic-procedure ad groups.
General contractors in Tyler handle a steady mix of new builds in The Woods and South Tyler, mid-century remodels in the Azalea District, and storm-damage repairs from East Texas hail and tornado events. We run project-type ad groups, image creative with real Tyler project photography, and quote-form landing pages with realistic price ranges for the regional labor market. Roofing and exterior restoration campaigns ramp up sharply after every spring storm cycle.
Tyler attorneys, CPAs, and financial advisors compete in a regional auction that pulls buyers from Smith, Gregg, and Cherokee counties. State Bar of Texas compliance governs the ad copy. We run practice-area campaigns tied to actual buyer intent (personal injury from I-20 traffic, family law, oil and gas mineral rights, estate planning for the Hollytree retiree population), consultation-booking landing pages, and conversion tracking that ties the click to a booked call.
Tyler’s restaurants run from the Bergfeld Park district to the Old Bullard Road corridor and the Broadway Square Mall area. We build local-intent campaigns, OpenTable conversion tracking, event-driven campaign scheduling around the Texas Rose Festival and UT Tyler athletic calendars, and geo-fenced ad groups for catering inquiries from the hospital systems and the oil-services corporate buyers. Stanley’s, Rick’s on the Square, and Jakes are anchor reference points buyers actually search for.
Auto repair, body shops, and detailing in Tyler compete on emergency-intent searches from commuters on Loop 323, I-20, and the regional traffic running through to Longview. We run service-emergency call-only campaigns, OEM-targeted ad groups for the heavy domestic-truck mix common across East Texas, parts and labor landing pages, and dynamic call extensions during business hours. Geo-targeting often extends to Lindale, Whitehouse, and Flint to capture commute-route searches.
Specialty retail in Tyler spans the Broadway Square Mall, the Bergfeld Center and Old Bullard boutiques, and the antique and home-goods independents downtown around the square. We run Google Shopping campaigns with product feeds, local-inventory ads, store-visit conversion tracking, and remarketing audiences segmented by category. The regional trade-area buyers driving in from smaller East Texas towns respond well to local-inventory ads with real stock counts.
Tyler’s B2B economy serves the regional healthcare supply chain, the oil and gas service network, and the agricultural and rose-nursery industry that still drives a meaningful share of Smith County employment. We run LinkedIn-paired Google Ads campaigns for buyers at UT Health, Christus, and the regional energy-services firms, gated-content lead-gen funnels, and long-cycle attribution wired through HubSpot or Salesforce. Cost per qualified opportunity matters more than cost per first-touch lead.
From audit to optimized campaigns, with weekly check-ins through the first month.
Profitable PPC is a compounding system, not a one-time launch. The Lithium process starts with an audit and conversion-tracking rebuild, then ships campaign optimizations on a weekly cadence with monthly reporting that ties impressions to booked work.
Audit and strategy
We pull your Google Ads, Microsoft Ads, GA4, CallRail, and CRM data and audit your current campaigns against impression share, conversion rate, quality score, and search-terms waste. We map your service mix, real Tyler buyer journeys, and revenue per lead. You receive an audit deliverable in week one with priorities ranked by impact.
Conversion infrastructure
Before we touch ad copy, we wire conversion tracking properly. GA4 events on every form and click-to-call, CallRail through to Google Ads, server-side conversion imports, and offline-conversion imports from your CRM. The algorithm cannot optimize toward leads it cannot see, so this gets done first or everything else compounds slower.
Campaign build
Ad groups structured by buyer intent, ad copy with the maximum Responsive Search Ads asset count, dedicated landing pages built for each high-intent keyword cluster, geo-targeting at the suburb level (tuned to the neighborhoods you actually serve), and a baseline negative-keyword list. Every campaign launches with a 30-day optimization plan already mapped.
Launch and learning phase
We build your Tyler campaigns from the ground up: ad groups by intent, ad copy with the maximum Responsive Search Ads asset count, sitelinks tuned to Tyler buyer language, geo-targeting at the suburb level, and dedicated landing pages for the highest-intent keywords. Every campaign launches with a baseline negative-keyword list and a 30-day optimization plan already mapped.
Ongoing optimization
Daily monitoring during the first 30 days, weekly after that. We optimize on search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance, and quality score drift. Bid adjustments, ad copy rotations, and budget reallocations happen on real data, not gut feel. Every change is logged and tied to a measurable outcome.
Measurement and monthly iteration
Monthly written report tied to leads, cost per lead, and revenue from paid search. Strategy call with DJ Van Zanten to set the next month’s priorities. The strategy adjusts every thirty days based on what is actually moving the phone in Tyler. Not what looks good on a vanity chart.
What a Tyler service-business owner actually gets, by PPC approach.
Transparent pricing. Management starts at $500/month, separate from your ad spend.
Typical Tyler service businesses run $500 to $1,500 per month in management on top of $2,000 to $5,000 in monthly ad spend. Pricing scales with monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs. You will see the math on the first call. No haggling, no hidden upsells.
Service businesses Lithium runs PPC for.
Willard Power Vac
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs.”
Drake’s 7 Dees
“Cost per lead is down, lead quality is up, and the monthly reports actually mean something. Lithium runs our Google Ads like they own the business.”
Rickabaugh Construction
“Working with Lithium Marketing has been awesome.”
Tyler PPC, straight answers.
A properly built Tyler campaign starts producing tracked conversions within the first week of launch. The first 30 days are a learning phase where the algorithm calibrates on East Texas regional auction data. Cost per lead typically stabilizes by month two and improves through month three as negative-keyword lists tighten and landing pages get conversion-rate-tested. We report weekly during the first month, monthly after that.
Tyler CPCs run $4 to $9 on home services and $9 to $18 on legal, which sits below the major Texas metros but well above small rural markets because of the regional trade-area pull. The Tyler buyer pool is more affluent than the East Texas average thanks to the healthcare and oil-services workforce concentration. A well-tracked Tyler campaign delivers cost per leads under $90 in trades and under $185 in legal. The risk in Tyler is geo-targeting waste into Longview and the smaller surrounding towns where conversion economics are different.
Management starts at $500 per month, separate from your ad spend. Typical Tyler service businesses run $500 to $1,200 per month in management on top of $1,500 to $4,000 in monthly ad spend. The number depends on monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs. You will see the math on the first call. No haggling, no hidden upsells.
No reputable PPC agency guarantees a specific cost per lead or conversion rate, because both are controlled by the Google Ads auction, the season, and your offer. What we guarantee is the work: conversion tracking shipped properly, dedicated landing pages per intent, monthly negative-keyword review, weekly bid optimization, and reporting tied to revenue per lead. The cost-per-lead curve bends downward when the work is done right, on a predictable timeline.
Quality Score is Google’s estimate of how relevant your ad and landing page are to the keyword. It directly affects your cost per click and ad position. We optimize Quality Score on three vectors: expected click-through rate (better ad copy, headline pinning where intent demands it), ad relevance (tight ad-group themes, one core keyword set per ad group), and landing-page experience (dedicated pages per intent, fast mobile load, message-match with the ad). A 7+ Quality Score on high-volume keywords often saves Tyler clients 30 to 50 percent on cost per click compared to a 4 or 5.
Three layers. Leading indicators: impressions, clicks, click-through rate, Quality Score, and search impression share in the Tyler regional auction. Mid-funnel: conversion rate by ad group, conversion rate by landing page, call quality scoring. Revenue: leads delivered, cost per lead, ROAS, revenue attributed to paid via offline conversion imports from your CRM. The dashboard updates daily and the written report ships monthly with a strategy call.
Daily campaign monitoring during the first 30 days (weekly after), bid and budget optimization, ongoing ad copy and creative testing, landing page conversion-rate optimization, monthly negative-keyword review, audience segmentation refinement, call quality scoring, monthly reporting tied to leads and revenue, and a strategy call with DJ Van Zanten. Tyler retainers above the base tier include landing page production and CRM offline-conversion wiring.
Yes. PPC is the fastest channel for a new Tyler business because it does not depend on domain authority, review history, or earned search visibility in a market where established competitors have decades of name recognition around the square and along South Broadway. A new business with a real offer, a clean landing page, and proper conversion tracking can produce tracked leads within the first week. We typically pair an aggressive PPC launch with a measured SEO build over the next six months so the blended cost per lead drops as earned visibility compounds.
Your Tyler PPC strategy call is run by DJ Van Zanten, not handed to a junior account manager.
DJ Van Zanten joined Lithium as co-founder in 2018 and leads the strategic side of every client partnership. His approach is real-talk consulting: map out a simple, actionable plan, identify the revenue opportunities that matter most, and translate the technical work into business outcomes you can measure. Behind DJ on every Tyler PPC program, co-founder Kurt Schell directs the technical and content execution, drawing on more than twenty years of SEO, PPC, and conversion-rate work. The strategy call you book is the actual call you take, with the person who will be calling the shots on what to prioritize, what to ignore, and how to measure progress.
Get a free 30-minute Tyler PPC audit.
On the call we look at your current Tyler PPC campaigns against impression share, conversion tracking depth, search-terms waste (especially leakage to Longview and the smaller East Texas towns), landing-page conversion rate, and the actual cost per lead your CRM is recording. You leave with a specific 30-day plan, whether or not you decide to work with us. There is no slide deck and no sales pitch.
- No-obligation 30-minute call with DJ Van Zanten, not a junior
- Written priority list of the top 5 to 10 changes that will move leads
- Google Partner with a 5.0 rating across 30+ Google reviews