Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Carlsbad, California
Carlsbad PPC that shows which ad click became a phone call.
Pest control clicks in Carlsbad run $21.34 on 170 searches a month, so the ads have to earn their keep on tracked calls.
- Call tracking on every campaign
- A landing page for the job you want
- Budget moved month by month
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Carlsbad
Where a Carlsbad ad budget should land
Paid search is the fastest way to buy a call, and the fastest way to waste money if no one can say which click produced it. Lithium Marketing runs Google Ads for Carlsbad service businesses with call tracking wired in first, so every campaign ends in a call or a form that can be traced back to its keyword.
The spread between trades is wide. A click on “garage door repair carlsbad” averages $99.87, while “hvac repair carlsbad” averages $19.84 and “roofing company carlsbad” $39.46. At those prices, a campaign for one trade needs its own landing page, its own search terms and its own budget, because a single account asked to sell everything spreads the same money across work with very different values.
Click costs in Carlsbad
What a click costs, trade by trade
Plumbing draws the most searches of the Carlsbad trades in the table, at about 880 searches a month and $40.80 a click. Pest control, at 170 searches a month and $21.34 a click in Carlsbad, is small enough that a tight campaign can cover the whole city. A Carlsbad roofer at $39.46 a click can start with repair jobs and add replacements once the account proves itself.
We checked the results page for “plumber carlsbad” and it carried four paid ads above the local business listings, so the plumber who buys that search is bidding against a screen full of other names. Call tracking and a landing page built for one job are how that spend gets judged.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency carlsbad | 10 | not reported |
| ppc management carlsbad | 10 | not reported |
| google ads agency carlsbad | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair carlsbad | 110 | $99.87 |
| plumber carlsbad | 880 | $40.80 |
| roofing company carlsbad | 30 | $39.46 |
| pest control carlsbad | 170 | $21.34 |
| hvac repair carlsbad | 10 | $19.84 |
| water damage restoration carlsbad | 110 | $12.37 |
| electrician carlsbad | 260 | $12.19 |
| landscaping carlsbad | 110 | $6.88 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 4 recorded
- Local listing reviews
- 198 to 1,400 Google reviews each
- Directories in the top 10
- HomeAdvisor, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber carlsbad”, as Google showed it to a searcher located in Carlsbad. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The metro and the map
A campaign can cover more than one city
The San Diego-Chula Vista-Carlsbad metro counts 3,282,248 people, and Carlsbad’s 44,038 occupied homes sit inside it. A campaign limited to the city limits will miss customers in Oceanside or Escondido who are inside your normal route, while a campaign aimed at the whole metro may pay for clicks from places your crews will not go.
Set the target area from the jobs you already book, then give each city its own campaign or ad group so the report shows where the calls come from. That is also how a Carlsbad business tests a new city without moving budget away from the one that already works.
- residents (2025 estimate)
- 112,260
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 47,314
- housing units
- of occupied homes owner-occupied
- 62.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 29.8%
- of homes built before 1980
- median home value
- $1,257,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Bids and landing pages by trade
San Diego County records 253 roofing contractors and 456 painting contractors. A roofer selling repairs needs a page and a campaign for leaks and patch work, while a painter selling whole-house repaints needs a gallery and an estimate form. Those county counts set how many names a customer can compare; the click price sets what it costs to appear beside them.
Garage door repair is the most expensive click in Carlsbad at $99.87, which is why that trade needs the sharpest landing page and the tightest list of search terms. A landscaper buying “landscaping carlsbad” clicks at $6.88 can afford to test more, because the same budget buys many more clicks.
County Business Patterns
Trade and home service businesses in San Diego County
Establishments by industry, 2023
- Residential remodelers1,691
- Plumbing, heating and air-conditioning contractors1,072
- Electrical contractors958
- Landscaping services943
- New home builders657
- Painting contractors456
- Roofing contractors253
- Excavation and site preparation contractors242
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account
From an old account to a tracked one
No budget moves until every call and form has a source, and the campaigns follow the work your crews can take.
1
Read the account you have
Start with the campaigns already running, separating the search terms that produced calls from the ones that only spent.
2
Put a source on every call
Every call and form gets a source: the keyword, the ad and the campaign that produced it, with GA4 and call tracking as the base.
3
Give each job its own campaign
Repair work, replacements and installations each get a campaign and a landing page, so the budget follows the job you want more of.
4
Watch bids daily for the first month
The account gets a daily look at bids and search terms through the first 30 days, then a weekly one, against the work your calendar can hold.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a glass company
Town & Country Glass: Google Ads beside a new site and SEO
Town & Country Glass is a commercial glass business in Portland, and Lithium handled its Google Ads, its new website and its SEO. The card carries the result, and the quote comes from Willard Power Vac’s Daniel Busby.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacPPC beyond Carlsbad
Ad targets for the cities on your route
An ad targets a city, and a page explains the work. Each nearby city has a PPC page with its own click costs, from Oceanside and Escondido to San Diego, Temecula, El Cajon and Murrieta. Read two before you add a city to the account, and use the California directory for the rest of the state.
Published price
What Google Ads costs a Carlsbad business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you put money into Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
How much ad spend should we start with?
Start from the calls your crews can answer and work back from the click price for your trade. The click costs above range widely, so the starting budget has to come from the trade and the jobs you can take. We agree a starting point on the strategy call and revisit it when the tracking has enough data to judge.
What does management cost?
The management fee is from $500 a month, plus ad spend, and it grows with the ad spend and the channels we run. You see the fee before the first campaign goes live, and the ad spend stays in your own account.
What does the first month look like?
Initial results usually show within the first week. The first month is mostly trimming: search terms that only cost money get removed, the ones that start conversations get more budget, and the account gets a daily review for 30 days before moving to a weekly one.
Do you buy ads anywhere besides Google?
Google carries the first budget. Microsoft Ads and Meta placements on Facebook and Instagram are added later, when your own tracking shows where the cheaper calls are. Each channel gets its own tracking so the report compares them on calls, not clicks.
Can the report show which jobs the ads booked?
Each campaign’s calls and forms carry the keyword and ad that produced them, and the monthly report puts calls, leads and cost per lead beside each one. When your team marks a lead as booked, that job can be traced back to the campaign that started it.
Free action plan
Get a free review of your Google Ads account
Send the account you run today and the jobs you want more of. A co-founder will read the search terms and the tracking with you on a short video call and show where the budget is going.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ