RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Carlsbad, California
Carlsbad digital marketing that shows which service brought the call.
One team runs the website, search, ads and phone line for Carlsbad service businesses, with published prices and every call tracked to its source.
- The services you buy, one team
- One call log for every channel
- A report in calls and booked jobs
Google searches each month
What Carlsbad searches for, by service
200
searches a month
- Web design100
- SEO50
- Digital marketing30
- PPC management20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What one plan covers for a Carlsbad service business
A service business in Carlsbad often buys its website from one person, its search work from another and its ads from a third, and none of them can say which one produced last week’s jobs. Lithium Marketing runs all four services on one plan, with one call log, one report and published prices.
Carlsbad is a North County beach city inside the San Diego-Chula Vista-Carlsbad metro, which counts 3,282,248 people. The plan starts by counting which calls come from Carlsbad and which come from the cities around it, so the budget follows the customers, not the map.
The four services
Four services and the gaps they close in Carlsbad
Start with the gap that costs you the most work. The other three can follow once the call log shows where the jobs leak.
Search work for the trades you sellOne page per service, a Google profile filled in and directory listings that say the same thing, built around the searches that name Carlsbad.Learn more A website that earns the callYour own WordPress site, built so finished work is visible and the call button never leaves the screen.Learn more Ads for the jobs you want nextGoogle Ads with a tracked call behind every campaign and a landing page for each kind of job you sell.Learn more A phone line that stays openEvery call answered and written down, bookings put on your calendar and a handoff to your team when a caller asks for one.Learn more
Search in Carlsbad
The searches that reach a Carlsbad contractor
Searches naming Carlsbad for marketing help are a small group: about 10 a month for “digital marketing agency carlsbad”, and the same for two close variants. Those phrases matter when someone is shopping for an agency, but they are not where a contractor’s next job comes from. The demand that matters sits in the trades, where “plumber carlsbad” draws about 880 searches a month and “electrician carlsbad” about 260.
That gap decides the sequence. Your site needs a page for each service a Carlsbad customer searches for, the Google profile needs the categories to match those pages, and the ads should point at the same pages, not at a home page asked to sell everything.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency carlsbad | 10 | not reported |
| digital marketing carlsbad | 10 | not reported |
| marketing agency carlsbad | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair carlsbad | 110 | $99.87 |
| plumber carlsbad | 880 | $40.80 |
| roofing company carlsbad | 30 | $39.46 |
| pest control carlsbad | 170 | $21.34 |
| hvac repair carlsbad | 10 | $19.84 |
| water damage restoration carlsbad | 110 | $12.37 |
| electrician carlsbad | 260 | $12.19 |
| landscaping carlsbad | 110 | $6.88 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 4 recorded
- Local listing reviews
- 198 to 1,400 Google reviews each
- Directories in the top 10
- HomeAdvisor, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber carlsbad”, as Google showed it to a searcher located in Carlsbad. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city and the metro
A metro, a tri-city edge and one service area
Carlsbad has 112,260 residents and 47,314 housing units, and 62.9% of its occupied homes are owner-occupied, against 54.6% across San Diego County. That owner share is why the site and the ads should carry what an owner checks before calling: finished work, reviews from named customers and a page for the job they are planning.
The northern area of the city is part of a tri-city area consisting of southern Oceanside, northern Carlsbad and western Vista, so a customer near the northern edge may sit outside the city limits and inside your normal route. Service-area pages, the Google profile and the ad targets should follow the roads your crews drive, not the line on the map.
- residents (2025 estimate)
- 112,260
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 47,314
- housing units
- of occupied homes owner-occupied
- 62.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 29.8%
- of homes built before 1980
- median home value
- $1,257,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade mix
Crowded trades and small ones in San Diego County
San Diego County records 1,691 residential remodelers and 1,072 plumbing, heating and air-conditioning contractors. In fields that crowded, the site has to show finished work and reviews from named customers, because a homeowner comparing several remodelers has little reason to read a generic service list.
The smaller trades need a different plan. San Diego County also records 114 glass and glazing contractors and 25 septic tank services, and a specialty that small needs one clear page for each service it sells and a profile that names the work, without the budget a crowded field carries.
County Business Patterns
Trade and home service businesses in San Diego County
Establishments by industry, 2023
- Residential remodelers1,691
- Plumbing, heating and air-conditioning contractors1,072
- Electrical contractors958
- Landscaping services943
- New home builders657
- Painting contractors456
- Roofing contractors253
- Excavation and site preparation contractors242
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in for a Carlsbad business
The plan follows the customer, from the search to the call, and each service gets a job that can be measured.
1
Start with one shared call log
Call tracking goes on the site, the Google profile and any ads you run, so the first month shows which service produced which call.
2
Fix the handoff before the traffic
If a slow phone page or a form that goes nowhere is costing calls, that gets repaired before any new traffic, since the other three services all send customers there.
3
Split search and ads by the work you sell
SEO builds a page for each service and city you cover while Google Ads buys the jobs you need booked sooner.
4
Close the loop on every call
The AI receptionist answers the calls the other three produce, and the monthly report counts calls and booked jobs by service.
Proof from a restoration company
Robinson Restoration’s website and SEO, side by side
Robinson Restoration, a restoration company, brought Lithium in for a new website and SEO; the card shows what those two pieces produced for it. Daniel Busby of Willard Power Vac, which cleans air ducts and dryer vents, describes his own experience beside it.
Restoration“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Carlsbad
Marketing pages for the cities next door
The nearby-city pages cover Oceanside, Escondido, San Diego, Temecula, El Cajon and Murrieta, and the California directory lists the rest. Their job is to help you decide where the plan should follow your crews. Open the cities you already serve, compare their search numbers with Carlsbad’s, and keep the service area on your site to the places you will travel to.
Pricing
Published prices for a Carlsbad service business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you put four services on one plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Carlsbad owner usually start?
It depends on which job you lose most often. Missed calls point to the phone line, a visitor who leaves without making contact points to the site, and a customer who never finds you at all points to search or ads. We look at all three on the first call and name one place to start.
Can we hire one service and add the rest later?
You can start with a website or a Google Ads account and add search work once those first months show what the first service brought in. Because every service reports into the same call log, the second one gets measured on the same terms as the first.
What does the service agreement say?
The usual service agreement starts with six months. After that it runs month to month, and either side can end it with 30 days’ notice. The AI receptionist is the exception: $179 a month with no contract, no setup fee, and you can cancel anytime.
Who will we talk to each month?
Your strategy calls are with a co-founder, and your account manager answers the week-to-week questions by video or email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Do you work with trades outside plumbing and roofing?
Yes, and the list runs past plumbing and roofing. Electrical, landscaping, painting and restoration are trades Lithium works with, and the client list also includes remodeling and construction firms, manufacturers, insurance agencies and real estate firms. What every one of them sells is a decision a customer researches on Google first.
Free action plan
Start with a free review of your call log
Send your website, your service list and a rough count of the calls you get in a normal week. A co-founder will read them with you on a short video call and name the one fix most likely to put the next job in your calendar.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ