Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Columbus, Georgia
PPC in Columbus, Georgia, measured in calls and leads.
Columbus service businesses get Google Ads managed around an average $36.57 click on “garage door repair columbus ga”, with every call tracked.
- Every call tied to its search
- A landing page for the job you want
- Seasonal budgets, not flat ones
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Columbus PPC, answered
What a Columbus ad budget has to buy
Google Ads puts a Columbus service business in front of searchers while the organic work catches up. Lithium Marketing sets the call tracking first, then writes the ads and the landing pages they point to, so every dollar spent can be traced to a call.
Columbus clicks are not cheap: an average click on “hvac repair columbus ga” runs $31.62, and “roofing company columbus ga” runs $28.62. At those prices a campaign without call tracking is guessing where the money went.
Click costs in Columbus
What a Columbus click costs before it books
“landscaping columbus ga” costs $4.29 a click, the lowest in the table, so a landscaper can test a small budget without much risk. “garage door repair columbus ga” costs $36.57, which means the garage door page has to answer the call on the first screen.
Two paid ads showed on “plumber columbus ga” when we checked, below the Map Pack. Ads and the Map Pack share the same screen, so a Columbus campaign works better beside a complete Google Business Profile than on its own.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency columbus ga | under 10 | not reported |
| ppc agency columbus ga | under 10 | not reported |
| ppc management columbus ga | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair columbus ga | 210 | $36.57 |
| hvac repair columbus ga | 320 | $31.62 |
| roofing company columbus ga | 320 | $28.62 |
| pest control columbus ga | 590 | $19.42 |
| plumber columbus ga | 1,000 | $15.10 |
| electrician columbus ga | 390 | $12.11 |
| landscaping columbus ga | 390 | $4.29 |
| water damage restoration columbus ga | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 147 to 2,100 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber columbus ga”, as Google showed it to a searcher located in Columbus. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Columbus market
Heat, cold and the months your budget should follow
Summer daytime temperatures in Columbus often reach above 95°F, and winter lows average in the upper 30s with several nights below freezing. If your calls cluster in the hot weeks, the budget should be heaviest there; if a freeze brings plumbing calls, keep money for the cold nights.
Columbus has 202,171 residents, and paid search competes for the demand they already have. That makes cost per booked job the number to watch each month, ahead of clicks or impressions.
- residents (2025 estimate)
- 202,171
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.3%
- population change, 2020 to 2025
- housing units
- 92,031
- housing units
- of occupied homes owner-occupied
- 50.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.9%
- of homes built before 1980
- median home value
- $193,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Muscogee County
Two Columbus trades that buy clicks differently
Muscogee County lists 44 landscaping services and nine roofing contractors, and the two trades buy clicks in opposite ways. A landscaping click at $4.29 can be tested across a wide area; a roofing click at $28.62 needs a tight search-term list before the budget grows.
“roofing company columbus ga” draws 320 searches a month, and a roofer who bids on the phrase without negative keywords pays for gutters, repairs and supplier searches that bring no roof job. The search-term report is where that money comes back.
County Business Patterns
Trade and home service businesses in Muscogee County
Establishments by industry, 2023
- Landscaping services44
- Plumbing, heating and air-conditioning contractors42
- Residential remodelers40
- Electrical contractors27
- New home builders18
- Painting contractors14
- Roofing contractors9
- Excavation and site preparation contractors9
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month of a Columbus ad account
Tracking goes in before the budget moves, and the search-term list gets cut every day for the first 30 days, then weekly.
1
Price the clicks before the bid
We start from what your trade’s clicks cost in Columbus and what a booked job is worth, then set a starting budget those numbers can support.
2
Track the phone, not only the click
Every call and form gets a source: the keyword, the ad and the campaign that produced it, with after-hours calls included.
3
Write one ad set per job
Each job you want more of gets its own campaign, ad and landing page, so the search, the promise and the page all say the same thing.
4
Cut the wasted terms daily
We review search terms daily through the first 30 days and weekly after that, removing the terms that bring no calls and moving budget to the ones that book.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A garden center paid search case
A garden center’s website, SEO and Google Ads results
The card belongs to Drake’s 7 Dees, a garden center. Lithium did the website, the SEO and the Google Ads behind those numbers. Daniel Busby at Willard Power Vac is quoted beside it.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Columbus
Where a Columbus campaign can run
Two states are in play, so the account can run Macon, South Fulton, Atlanta and Sandy Springs as one group and put Montgomery, Alabama and Birmingham, Alabama in a second group. The pages below take each city on its own terms, and the Georgia page covers the rest of the state.
Published price
The management fee on a Columbus ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before the first Columbus campaign goes live
Still curious?
Call (503) 766-5964 or email [email protected].
What does PPC management cost on top of the ads?
The management fee starts at $500 a month plus ad spend. Most accounts land between $500 and $1,500 in management on $2,000 to $5,000 of ad spend. Tracking, landing pages and reporting sit inside the fee, while the media budget goes to Google.
What starting budget makes sense for Columbus ads?
No single number fits every trade. Work backward from what one booked job pays you and what your trade’s clicks cost: a garage door click at $36.57 leaves little room for waste, while a landscaping click at $4.29 can test more widely. The opening figure is set on the strategy call, and the tracking tells us when to move it.
How soon should the phone ring after launch?
The phone usually starts ringing in the first week. The early weeks are for learning which search terms produce calls, which produce junk and what a booked job costs. Budget moves toward the terms that book once that picture is clear.
How long is the ad management agreement?
The first term is six months. After that it runs month to month, and 30 days’ notice ends it. The figure you approve before launch covers tracking, the search-term cuts and the landing pages, and it moves with ad spend and the channels in use.
Do you run ads on anything besides Google?
Google comes first because a search shows intent. For some trades, Microsoft Ads or Meta ads on Facebook and Instagram make sense, especially when your customers already scroll there or when Google clicks get expensive. Each new channel is judged on the calls it produces before another is added.
Free action plan
Get a Columbus PPC plan priced by the call
Your busiest weeks and the value of a booked job decide the budget. Send the ad account and those details, and a co-founder will read the search terms with you on a short video call, then set the monthly spend against the weeks your crews can take more work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ