Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing for Downey, California
A marketing plan for a Downey service business covers the website, search, Google Ads and phone answering, and reports the calls and leads they produce.
Google searches each month
What Downey searches for, by service
20
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Start with the whole picture
Downey has 108,468 residents in 35,919 housing units, down from the 114,354 counted in 2020. A city that is not adding residents makes the customers you already have matter more, so the plan starts with the calls you already get and builds from there.
Lithium Marketing runs the website, SEO, Google Ads and AI phone answering for Downey service businesses, so a customer who searches for a trade here can find your company, see the work and call. The four services share one budget and one report, and you start with whichever one is losing you the most work right now.
The four services
Four cards, four different jobs. Read the one that matches the gap you already know about, then decide whether a second service earns its place.
The local results
When we checked the results for “plumber downey”, Google put the Map Pack at the top of the page, with three local listings carrying 571, 71 and 13 reviews. Facebook, Thumbtack and Yelp all ranked in the top 10 below it.
Google decides who sits in that pack. What a Downey business controls is its profile, its categories and its reviews, plus the pages on its own site, which is where the plan starts before any ad budget moves.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency downey | under 10 | not reported |
| digital marketing downey | under 10 | not reported |
| marketing agency downey | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control downey | 90 | $39.35 |
| plumber downey | 590 | $33.78 |
| garage door repair downey | 90 | $27.29 |
| electrician downey | 140 | $13.22 |
| water damage restoration downey | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber downey”, as Google showed it to a searcher located in Downey. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Downey in figures
Of Downey’s occupied homes, 51.1% are owner-occupied, so nearly half of those homes are rentals. Rental work means landlords, property managers and tenants asking about the same building, and a site that says plainly what you do for each answers the questions a homeowner-only page misses.
Los Angeles County holds 9,694,934 people and 304,988 establishments, and a contractor from anywhere in that county can bid on a Downey search. That is why the plan sets your service area by city and by the parts of it you cover, then builds pages that show you work there.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Who else is chasing the work
Los Angeles County has 3,775 residential remodelers and 2,765 plumbing, heating and air-conditioning contractors, so a Downey homeowner has plenty of names to choose from. In a field that crowded, finished jobs, reviews worth reading and an answered phone are what separate one name from the next.
Electrical contractors number 2,286 in the county, well behind the remodelers and plumbers. For an electrician, a page for each kind of job, from panel work to lighting, does more than one services list, because it matches the words the customer uses.
County Business Patterns
Trade and home service businesses in Los Angeles County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of the work
Measure first. A budget is only as good as the call tracking underneath it, so the numbers come before the spend.
Call and form tracking goes on the site, the Google profile and any live ads, so the account starts with a clear picture of where today’s jobs come from.
The page that already sells your best work gets rebuilt first, because search and ads both spend money sending people there.
Service pages and a filled-out Google Business Profile go out together, with a page for each trade you want and matching categories and hours.
Once calls are arriving, the AI answers them, books the job and texts the follow-up, with custom automation handling review requests.
A garden-center case
Drake’s 7 Dees runs a garden center, and Lithium built its website, ran its SEO and managed its Google Ads. The card reports what the three produced. Matt Johnson, from his time running On-Target Landscape, adds his own view of the work.
Garden center380%more organic traffic
in one year
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Downey
If your crews work in the cities around Downey, each city below has a page for the same four services. The California page lists the rest of the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Each line is quoted separately, so running all four means paying for the four you choose, not a bundle. Most owners start with the service that fixes the biggest gap and add the next when the calls justify it. Nothing in the plan requires you to buy the whole set at once.
Google Ads usually brings calls in the first week, technical SEO fixes move inside the first 30 days, and local and long-tail rankings typically take 60 to 90 days. The monthly report counts calls and leads from the start, so the trend is visible while the rest builds.
The first term is six months, then the agreement runs month to month, and either side can end it with 30 days’ notice. The six months are there because local rankings and an ad account need time before their numbers mean anything. The AI receptionist is the exception: it has no contract and no setup fee, and you can cancel anytime.
You do. The domain, the hosting, the WordPress install and the writing all sit in your name, so changing agencies does not cost you the site. Your site stays yours whichever services you run, and Lithium works inside it for as long as you are a client.
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls go to a co-founder, and Allison McKenney, the account manager, is your day-to-day contact.
Free action plan
Tell us your trade, the cities you cover and which service you have been wondering about. On a short video call, a co-founder will name the one gap to fix first, and what closing it would cost.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ