Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Local SEO for El Paso, Texas
SEO that helps El Paso businesses earn more service calls.
Reach more El Paso customers searching for your services with SEO measured through calls, quote requests and the jobs they produce.
- Pages for the jobs you want to sell
- Google profile categories checked
- Search leads in your monthly report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Give searchers a reason to call
Build El Paso SEO around the service someone needs
Lithium Marketing makes El Paso service businesses easier to find and hire through local SEO. About 2,900 searches a month name “plumber el paso”. To compete for that demand, a plumbing company needs pages that explain its repair and installation services, with contact details available as soon as the visitor is ready.
Your SEO plan starts with the jobs you want and the pages customers can find today. We repair technical problems, strengthen the service copy and work on your Google Business Profile. You see the calls and quote requests that follow, alongside changes in search visibility.
Look at the buying decision
Search volume is the beginning; trust earns the call
When we checked “plumber el paso”, the map listings showed 575, 641 and 134 reviews. A review request process belongs in a plumbing SEO plan, along with replies that show customers someone is listening. We help you ask customers for feedback and make your profile's services and photos reflect the business they will reach.
A roofing company also has a defined search to pursue: “roofing company el paso” receives about 1,000 searches monthly. Roof repair and replacement deserve explanations of their own if you sell both. We write around the job and the questions a buyer needs answered, then connect those pages so visitors can find the next step.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo el paso | 90 | $3.98 |
| seo services el paso | 40 | not reported |
| seo company el paso | 20 | not reported |
| seo agency el paso | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 134 to 641 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber el paso”, as Google showed it to a searcher located in El Paso. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Coverage people can recognize
Explain which parts of El Paso you serve
The Franklin Mountains extend into El Paso from the north and nearly divide the city into two sections. Your coverage should be clear to someone on either side. If your crews serve both, the website should say so and show completed work from the areas you can document.
The Upper Valley lies on the west side of the Franklin Mountains. If you work there, describe the services available there with your own project details. Area content earns its place by helping a customer decide to call, not by repeating the city name across near-identical pages.
- residents (2025 estimate)
- 683,012
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 265,320
- housing units
- of occupied homes owner-occupied
- 60.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.1%
- of homes built before 1980
- median home value
- $184,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Specialties need their own answers
Show what your business does within a broad trade
The roofing category contains 66 establishments in El Paso County. Tell a customer which roof types and job sizes your company handles, and use your photos to explain the work. A broad contractor label leaves too much for the buyer to guess.
Pest control has 33 establishments in El Paso County. A treatment page can explain the pest, the inspection and what happens after the customer contacts you. The same principle applies to other home services: write enough detail for a buyer to recognize the help they need.
County Business Patterns
Trade and home service businesses in El Paso County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors219
- Electrical contractors160
- Residential remodelers148
- New home builders132
- Landscaping services88
- Roofing contractors66
- Excavation and site preparation contractors40
- Pest control companies33
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
From search problem to service page
An SEO worklist tied to El Paso customers
We decide which changes matter by looking at searches, existing pages and the calls your business wants.
1
Find the missing service answers
We compare your services with El Paso search terms and inspect the pages those terms reach. That identifies gaps worth writing and pages worth improving.
2
Remove obstacles to discovery
We fix broken links, indexing problems and slow pages that interfere with finding your services. Pages that still answer customer questions are preserved; changed addresses get a redirect plan.
3
Make the business easy to verify
We check profile categories and contact details, correct conflicting listings and help you request reviews after completed work.
4
Follow searches through to leads
Monthly reporting connects organic search activity with calls and quote requests. We use the findings to choose further content and link work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Search work in a wider program
A garden center's website, SEO and Google Ads results
For Drake's 7 Dees, Lithium's work covered a website, SEO and Google Ads. The garden center case gives you the results to examine across those services. Chris Martin, who runs Mt. Hood Pro Painting, describes his own experience of leads coming through Lithium's work.
Garden center“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingResearch another service area
SEO planning on either side of the state line
The links offer separate SEO information for Las Cruces, NM; Roswell, NM; Albuquerque, NM; and Rio Rancho, NM. Use the Texas link to compare other cities within Texas before deciding where your business should invest in area content.
Published price
Choose the monthly SEO scope for your El Paso business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What to know before investing in El Paso search
Still curious?
Call (503) 766-5964 or email [email protected].
What determines the monthly fee for my SEO?
The fee reflects the services and locations you want to pursue, the condition of your website and the value of a lead to your business. Typical retainers are $1,300–$3,000 a month. We explain the page, profile and link work in your proposed scope so you can compare the cost with your priorities.
When should I expect to see progress in search?
Technical fixes usually show progress within 30 days. Improvements in local and long-tail rankings typically take 60 to 90 days. We report the calls and quote requests coming from search throughout that work, so you can see how changes in visibility affect your leads. The timing varies with your website and market.
Can a business with few reviews compete on Google Maps?
Your review total is part of the picture, and Google determines which businesses appear in the map results. We improve the information you control and help you ask customers for reviews. Your website's service pages also give customers a way to discover the business in organic results outside the map.
Should we pay for SEO while changing our website?
Coordinate the work before changing page addresses or removing service content. We identify pages that attract searches and links, plan redirects where needed and preserve strong service information in the rebuild. A design change then has a clear SEO plan, with tracking available to check what happens after launch.
Is optimization for AI search a separate purchase?
AI search readiness is included in the SEO retainer. We make business facts consistent, write direct answers and add structured information that search systems can read. Being mentioned by an AI system remains outside our control; the aim is content that helps customers find and understand your services.
Free action plan
Ask for a free El Paso search opportunity plan
Send your website and the services you want customers to find more often. On a short video call with a co-founder, review the missing pages, profile issues and search opportunities worth pursuing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ