RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing for Texas home and local service trades
Texas SEO and marketing for service businesses in the cities you cover.
Pick the Texas cities you want more calls from, and a co-founder will plan the website, SEO and ads around them.
- A page for each city you target
- Ads pointed at your own cities
- Calls answered after hours
Google searches each month
Searches for marketing help that name Texas
Searches for marketing, SEO, web design and ads, by the place they name
- Austin13,040
- Dallas11,580
- Houston9,250
- San Antonio5,580
- Fort Worth2,980
- Frisco1,640
- El Paso1,050
- Searches naming Texas1,580
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The first decision
Texas marketing starts with the cities you cover
Lithium Marketing is a digital marketing agency for Texas home and local service businesses. We build the website, run SEO and Google Ads, and answer calls with an AI receptionist, with every page and campaign pointed at the cities where you can put a crew.
Texas has 254 counties, and a customer searches for the service and their town, not the state. A business that covers part of the state needs its own page for each town where it wants calls, which is why the city pages come first.
The four services
Where search, website, ads and phone all fit
Each card opens the national page for its service, where you can read the scope and what it costs. Start with the part that is losing you the most work, then add the next once the first is producing.
Search pages for each Texas cityWe write the service and city pages around the phrases customers use, keep your Google Business Profile accurate, and put AI search work inside the same retainer.Learn more A site that shows where you workYour coverage, finished jobs and estimate form sit on a WordPress site you own, and the phone number stays one tap away on every page.Learn more Ads limited to your city listCampaigns run only in the cities you staff, with call tracking and reports on calls, leads and cost per lead, so a city that does not book work stops getting budget.Learn more AI reception that books the jobA managed AI receptionist handles the call in your brand voice, books the job, and passes a caller to your team on request; custom automation is quoted separately.Learn more
Pick a market
Where the Texas work is concentrated
Houston, San Antonio, Dallas, Fort Worth and Austin top the list, and El Paso, Corpus Christi, Plano, Lubbock and Frisco are on it too. Each city below has its own page with that market’s searches and housing figures, so open the one where your crews already book work.
- Houston2,397,315 residents
- San Antonio1,548,422 residents
- Dallas1,329,491 residents
- Fort Worth1,028,117 residents
- Austin1,002,632 residents
- El Paso683,012 residents
- Arlington402,134 residents
- Corpus Christi317,247 residents
- Plano293,028 residents
- Lubbock273,071 residents
- Laredo269,515 residents
- Irving257,076 residents
- Garland249,625 residents
- Frisco236,955 residents
- McKinney236,001 residents
- Grand Prairie209,434 residents
- Amarillo205,130 residents
- Brownsville192,957 residents
- Denton169,431 residents
- Killeen161,883 residents
- Mesquite150,693 residents
- McAllen150,640 residents
- Pasadena148,539 residents
- Waco147,788 residents
- Midland147,615 residents
- Round Rock141,282 residents
- Lewisville139,006 residents
- Carrollton134,562 residents
- Abilene131,588 residents
- Pearland129,930 residents
- College Station127,472 residents
- Odessa122,707 residents
- New Braunfels122,492 residents
- The Woodlands121,002 residents
- League City119,905 residents
- Conroe119,564 residents
- Richardson118,542 residents
- Tyler113,723 residents
- Allen113,447 residents
- Beaumont112,967 residents
- Edinburg110,700 residents
- Sugar Land107,726 residents
- Georgetown106,907 residents
- Wichita Falls101,951 residents
- San Angelo100,640 residents
Metro pages: Dallas-Fort Worth
Two kinds of search
The state phrases are not what your customers type
The phrases that name Texas are agency searches, not contractor searches. The biggest is “web design texas” at 720 searches a month. That is a shallow pool for one state, so the city pages carry the plan.
Searches for the work itself are bigger, and they name a city. “plumber houston” takes 6,600 searches a month, which is far larger than any phrase that names the state. A business covering Houston, Dallas and Fort Worth needs a page for each, because one statewide page cannot answer a query that names a city.
| Search | Searches a month |
|---|---|
| web design texas | 720 |
| seo company texas | 390 |
| digital marketing agency texas | 260 |
| texas seo | 210 |
| marketing agency texas | 210 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Homes, rain and your calendar
Housing age and rainfall differ across Texas
The median Texas home was built in 1992, and 21.4% of the state’s homes went up in 2010 or later. Older homes bring repair and replacement work, and newer ones bring installs and upgrades. If you sell both, show a finished job from each kind of house.
If weather decides when your crews can work, plan the calendar by region. El Paso averages 8.7 inches of annual rainfall, while parts of southeast Texas average as much as 64 inches. Tell us the months your crews can take outdoor work in each region, so the ads follow your capacity.
- residents (2025 estimate)
- 31,709,821
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.8%
- population change, 2020 to 2025
- housing units
- 12,128,515
- housing units
- of occupied homes owner-occupied
- 62.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.2%
- of homes built before 1980
- median home value
- $283,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade by trade
The jobs behind the Texas trade counts
8,966 plumbing, heating and air-conditioning contractors and 6,224 residential remodelers work statewide. A burst pipe and a kitchen remodel are different purchases, so they need different pages, photos and quote forms.
6,124 electrical contractors and 2,442 roofing contractors work across Texas. A panel replacement and a whole-house rewire are not one service, and neither are a roof repair and a full replacement. We write a page for each job you sell and keep the rest out of your ad campaigns.
County Business Patterns
Trade and home service businesses in Texas
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors8,966
- Residential remodelers6,224
- Electrical contractors6,124
- New home builders5,844
- Landscaping services5,568
- Excavation and site preparation contractors2,794
- Roofing contractors2,442
- Pest control companies1,498
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A case and a quote
Website and SEO work for a restoration company
Robinson Restoration, a restoration company, hired Lithium for a new website and SEO. The organic traffic on the card comes from the SEO work. The quote beside it is from Drake Snodgrass of Drake’s 7 Dees, a landscaping and garden center business, speaking about his own experience with Lithium.
Restoration“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesPricing
What a plan for your Texas cities costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire: answers for Texas owners
Still curious?
Call (503) 766-5964 or email [email protected].
Which Texas cities should we go after first?
Start with the cities where your crews already book work and where the average job pays enough to justify the marketing. Open each city page and compare that market’s searches and housing with the next place on your list. A city you can staff now beats a bigger city you cannot reach.
Should each Texas city get its own page?
Only for the cities you want calls from. A page that lists ten towns gives a customer in any one of them nothing specific to land on, because the customer typed one town and one trade. Start with the city where you want the most work, fill its page with finished jobs and reviews, then add the next city when you have something to show there.
How is the monthly SEO price decided?
The monthly range above follows the work, not a set package. Each city you add needs its own pages and photos, and a site with thin service pages takes more work to fix. What a booked job is worth to you also shapes what we recommend.
What happens to the ads if a city stops producing work?
Your reports show recorded calls, leads and cost per lead for each campaign, so budget can move from a city that stops booking work to one that does. The city page stays online, so the SEO work is still there when the ads pause.
What belongs to us, and how long is the agreement?
You own the domain, hosting, WordPress installation and content. The usual service agreement starts with six months, then runs month to month with 30 days’ notice. The AI receptionist has no contract and no setup fee, and custom automation is a separate project with its own scope.
Free action plan
Tell us your Texas cities and get a free plan
Send your website address and a list of the towns you cover, plus the services you want to grow. A co-founder goes through your site and that list with you on a short video call and points out the first changes to make.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ