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Digital marketing in Fort Myers, Florida

A marketing agency for Fort Myers service businesses that turns searches into calls.

Fort Myers service businesses get a website, local SEO, Google Ads and a 24/7 receptionist run as one program, at published prices, with scope in writing.

  • Website, SEO, ads and phones on one plan
  • Call tracking from the first click
  • A written scope before work starts

Google searches each month

What Fort Myers searches for, by service

1,030

searches a month

  • Web design
    430
  • SEO
    350
  • Digital marketing
    240
  • PPC management
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start where the calls leak

What a Fort Myers marketing plan should cover

Search, ads, a website and a phone line are one system at Lithium Marketing, and all four work together for service businesses in Fort Myers. Lee County has 22,756 business establishments, so a customer here has no shortage of companies to call, and the one that answers gets the conversation.

The four services cover each other. Pages need traffic, ads need a page that converts, and the calls those two produce need an answer after the crews have gone home. Fort Myers added 17.5% more residents between 2020 and 2025, and a household that moved in during that run may not have a plumber yet, so the first search is often the introduction.

The Fort Myers market

Two anchor cities in a metro of 875,607

The Cape Coral-Fort Myers metro area holds 875,607 people. A plan built only for the city limits leaves out the customers in the rest of the metro who still call a Fort Myers company.

Fort Myers is one of two anchors in that metro, together with the larger and more residential city of Cape Coral. If your crews work in both cities, your service list and your nearby-city pages should say so, because a search for one city is not a search for the other.

residents (2025 estimate)
101,581
residents (2025 estimate)
population change, 2020 to 2025
+17.5%
population change, 2020 to 2025
housing units
48,984
housing units
of occupied homes owner-occupied
49.1%
of occupied homes owner-occupied
of homes built before 1980
24.3%
of homes built before 1980
median home value
$384,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Lee County

Remodelers, plumbers and landscapers top the county list

Lee County has 616 residential remodelers, 550 plumbing, heating and air-conditioning contractors and 546 landscaping companies. In a market that crowded, the page that wins is the one a customer can read in a hurry: what you do, where you do it, and a phone number that works.

The county has 119 pest control companies, and each treatment a pest company sells is its own search. One page for pest control competes with every company in the county, while a page for termites, rodents or quarterly service competes on the job the customer wants priced.

County Business Patterns

Trade and home service businesses in Lee County

Establishments by industry, 2023

  • Residential remodelers
    616
  • Plumbing, heating and air-conditioning contractors
    550
  • Landscaping services
    546
  • Electrical contractors
    318
  • New home builders
    313
  • Painting contractors
    247
  • Roofing contractors
    123
  • Pest control companies
    119

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How a Fort Myers plan gets built

Tracking first, then the page and the profile, then the ad budget that follows the calls.

1

Put tracking in first

Call and form tracking goes on the site, the Google Business Profile and any ads you already run, so the first report shows where today’s jobs come from.

2

Fix the service that leaks the most

A slow site, missing service pages, an untracked ad budget or a phone nobody answers: the first project is whatever costs you the most calls.

3

Build for each trade and each city

One page for each service you sell and each nearby city your crews cover, written for a customer who has never heard of you.

4

Answer the calls you earn

The AI receptionist answers every call, including after hours, and custom automation handles the follow-up text and the review request.

Proof

A septic business that bought a website, SEO and Google Ads

Chris Martin of Mt. Hood Pro Painting gives his own view of working with Lithium in the quote beside this paragraph. The card next to it is Byers Septic Service, a septic business whose figures come from a website, SEO and Google Ads that Lithium built and managed.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Around Fort Myers

Marketing for the cities around Fort Myers

Cape Coral, St. Petersburg, Brandon, Lakeland, Port St. Lucie and Coral Springs each have a marketing page below, with their own search numbers. If your crews cross a city line, that is where to start, and the Florida page carries the rest of the state.

Pricing

What the four services cost a Fort Myers business

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Fort Myers marketing questions from owners

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where should a Fort Myers owner start with this plan?

It depends on which one is failing, and that is what the first call is for. Voicemail after hours means the phone line. A slow site, or one missing half your services, means the website. A good site that nobody visits means SEO or Google Ads. A co-founder reads the tracking, the pages and the listings, then puts the four in order for your business.

Can I hire Lithium for one service first?

One service is a fine place to start. A website or a Google Ads account can run on its own, and the next service gets added when the calls justify it. The reporting makes that an easy call, because every service feeds the same call tracking, so anything added later is judged on the calls it brings.

Who runs the account after the first call?

A co-founder runs every strategy call, and Allison McKenney, our account manager, answers the day-to-day questions. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.

What changes the total when I add a second service?

Each service has its own price, so two services cost what the two prices add up to. SEO sits in a range set by how many pages and cities you need, Google Ads management moves with ad spend and the channels we run, and a larger site gets a fixed proposal before work starts. Most services run month to month after a first six-month term, with 30 days’ notice; the AI receptionist has no contract.

Does Lithium only work with home service businesses?

The work leans toward home service businesses: plumbers, roofers, landscapers, electricians. Manufacturing, insurance and real estate clients are on the list too, and their marketing runs on the same engine, since their customers also start with a Google search. The sales cycle is what changes between them.

Free action plan

Get a free plan for more Fort Myers calls

Send the site, the trades you want more of and the cities your crews reach. A short video call with a co-founder follows, and it ends with the one page, profile or phone line to fix first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan