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Florida marketing for home and local services

Put Florida SEO and marketing services to work for more leads.

Plan your Florida SEO, website and advertising around the jobs you want, with a co-founder helping you choose priorities.

  • Coverage pages for your target cities
  • Project photos beside estimate forms
  • AI phone answering 24/7

Google searches each month

Searches for marketing help that name Florida

Searches for marketing, SEO, web design and ads, by the place they name

  • Tampa
    9,960
  • Orlando
    5,890
  • Miami
    5,270
  • Fort Lauderdale
    3,140
  • Jacksonville
    3,130
  • West Palm Beach
    2,030
  • Boca Raton
    1,690
  • Searches naming Florida
    2,320

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the work you want

Florida marketing decisions, city by city

Your Florida marketing plan with Lithium Marketing connects the services you sell to the places you can take jobs. We handle SEO, WordPress websites, Google Ads and AI phone answering. Tell us where your schedule has room and which jobs you want to fill it with; we recommend the marketing work that supports those goals.

Florida's population grew 8.9% from 2020 to 2025. If you are trying to reach customers in a growing city, give them a quick way to check your coverage and see completed work nearby. The city guides let you examine local housing and search figures before choosing where to expand your marketing.

Properties and regional seasons

Sell the work you do for the homes you serve

Statewide in Florida, 34% of homes were built before 1980, while 14.2% were built in 2010 or later. If you handle both repairs and installations, give each its own examples. A project description can explain the customer's request, the condition you found and the work you completed. Those details help someone recognize a job like theirs and request an estimate.

Florida's climate is humid subtropical north of Lake Okeechobee and tropical south of the lake. A business advertising in several parts of the state should bring its booking records for each area. If weather affects your roofing or landscaping schedule, we use those records to decide when to promote that service and when to reduce ads because you have no openings.

residents (2025 estimate)
23,462,518
residents (2025 estimate)
population change, 2020 to 2025
+8.9%
population change, 2020 to 2025
housing units
10,256,470
housing units
of occupied homes owner-occupied
67.6%
of occupied homes owner-occupied
of homes built before 1980
34%
of homes built before 1980
median home value
$359,000
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Make the offer specific

Give customers a reason to shortlist your business

Electrical contractors make up 6,492 establishments statewide in Florida. Your customer is choosing someone for a particular job, so an electrical service list should distinguish repairs from installation work. We turn those differences into page topics, using your answers about the jobs you take and the information you need before quoting.

Florida's statewide count for roofing contractors is 2,215 establishments. Roofing companies can make estimates easier to request by naming the materials they work on and showing completed projects. Across the trades, a customer should be able to check the service, see your work and understand the next step without searching through unrelated pages.

County Business Patterns

Trade and home service businesses in Florida

Establishments by industry, 2023

  • Landscaping services
    10,670
  • Residential remodelers
    10,287
  • Plumbing, heating and air-conditioning contractors
    9,353
  • Electrical contractors
    6,492
  • New home builders
    5,169
  • Painting contractors
    4,421
  • Pest control companies
    2,301
  • Roofing contractors
    2,215

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Work to examine before you hire

A commercial glass project and a builder's recommendation

The Town & Country Glass results cover Lithium's website build, SEO and Google Ads for the Portland commercial glass business. Read the case for the measured changes from that work. Nathan Boos at Hillsview Building offers a separate account of working with the team on websites and SEO.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Pricing

Choose services and set your Florida marketing budget

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Getting a Florida marketing project underway

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How do I decide between SEO, ads and a website project?

Show us how customers find and contact you now, and we will recommend the first job to tackle. A working site with little search visibility may need SEO or advertising. A site that hides your services or makes requesting an estimate difficult needs attention before you pay for more visitors. We review what is already working before proposing additional services.

Can you market a Florida town that is not listed here?

Send us the town name and the services you offer there so we can research it for your plan. The guides are starting points for choosing an area. Your campaign coverage comes from the places you can serve, with any differences in services or availability carried into the website and ad targeting.

If you build our website, can another provider maintain it later?

You can take maintenance elsewhere because you own the domain, hosting, WordPress installation and content. At handoff, a private Loom walkthrough explains how to edit your site. During the build, your team reviews the phone and desktop designs; after launch, you can add photos and update service details without commissioning a replacement website.

Will AI reception work with our booking software?

We check your calendar and CRM before promising a booking connection. Send their names along with an example of how you schedule a job today. The receptionist can collect caller details, answer service questions and transfer callers to a person under your call rules. Custom connections or follow-up workflows are scoped separately after a free discovery call.

What if the phone rings but the calls are for jobs we do not want?

Flag those calls and tell us why they missed the mark, such as an unsupported service or an address outside your coverage. We review recorded leads alongside your feedback on bookings, then adjust the campaigns we manage. Average cost per lead helps compare spending; the job details help us choose which searches and offers deserve more of the budget.

Free action plan

Turn your Florida service list into a free marketing plan

Bring your website and a list of the jobs and Florida cities you want to promote. On a short video call, a co-founder will help choose a starting service and explain the scope, budget and information needed to begin.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan