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Digital marketing for St. Petersburg service businesses

Marketing for St. Petersburg service businesses that want better jobs.

Put St. Petersburg marketing dollars behind the services you want to sell, with a co-founder helping you choose where to start.

  • A plan for your most profitable work
  • Search and ad lead reporting
  • Website and phone improvements

Google searches each month

What St. Petersburg searches for, by service

990

searches a month

  • Web design
    530
  • SEO
    300
  • Digital marketing
    140
  • PPC management
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose what to grow

Marketing for the St. Petersburg jobs you want next

Lithium Marketing plans and manages websites, SEO, paid ads and AI phone answering for St. Petersburg service businesses. With 481 residential remodelers in Pinellas County, a remodeling company needs to give buyers a reason to request its estimate. The same question applies across the trades: which jobs do you want, and why should someone hire you?

Start with your schedule and the work that pays well after labor and materials. If those services barely appear on your website, fix that before promoting them. If the pages already explain them well, we can concentrate on SEO, Google Ads or answering the calls you receive. You get a recommendation tied to your business, with a price for the work proposed.

Who you serve

Plan around the property and the hiring decision

In St. Petersburg, owners occupy 62.8% of occupied homes. If you also work with landlords or property managers, explain how they request service and arrange access. We can give that work space on the site and make sure the person answering the phone knows what information to collect.

St. Petersburg sits on the Pinellas peninsula between Tampa Bay and the Gulf of Mexico. A broad regional campaign can reach places you do not take jobs. Give us your service-area list so the website, ad targeting and receptionist all use the same coverage.

residents (2025 estimate)
264,033
residents (2025 estimate)
population change, 2020 to 2025
+2.2%
population change, 2020 to 2025
housing units
141,508
housing units
of occupied homes owner-occupied
62.8%
of occupied homes owner-occupied
of homes built before 1980
70.1%
of homes built before 1980
median home value
$371,100
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Win the work you can show

Specific projects make a stronger sales pitch

Landscaping services account for 475 establishments in Pinellas County. If that is your trade, a customer needs more than a general promise of a beautiful yard. Show work you have completed, describe the maintenance or installation offered and put an estimate request beside it.

When your company promotes a specialty, its service explanation belongs in the searches and ads for that work. Tell customers what an estimate includes and which details you need before arranging it. A customer who understands the offer gives your team a better starting point for the call.

County Business Patterns

Trade and home service businesses in Pinellas County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    486
  • Residential remodelers
    481
  • Landscaping services
    475
  • Electrical contractors
    302
  • Painting contractors
    166
  • New home builders
    145
  • Pest control companies
    116
  • Roofing contractors
    76

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

From priorities to work

Decide what deserves your next marketing dollar

A full program is an option, but the starting point comes from the work your business needs.

1

Name the jobs worth pursuing

We discuss your margins, capacity and service area. That gives us a reason to promote one service before another.

2

Examine how buyers reach you

We inspect your site and search presence, plus any running campaigns. Call and form tracking help show where recorded leads originate.

3

Propose the work in order

You get a scope for the recommended services, with costs and responsibilities. Website changes, search campaigns and reception each have a defined purpose.

4

Use booking feedback to choose what follows

You tell us which leads became jobs and which missed the mark. We use that feedback with campaign and website reporting to decide what to improve or expand.

A service business example

Dixie Glass invested across its website and search marketing

On the Mississippi Gulf Coast, Dixie Glass hired Lithium for website design, SEO and Google Ads. Its case shows the results of that broader program. The accompanying recommendation comes from Marc Rickabaugh at Rickabaugh Construction, who describes the website and SEO work for his own business.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Compare other Florida markets

Choose the cities your marketing should cover

The links include Clearwater and Tampa, plus separate markets such as Brandon, Lakeland, Spring Hill and Cape Coral. Use their service pages when planning expansion; the Florida directory covers the rest of the state's listed cities.

Pricing

Budget for the services your business needs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Sorting out your St. Petersburg marketing investment

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire you to improve only part of our marketing?

You can start with a single service. We look at what you already have and recommend work that addresses the next obstacle to booking jobs. A functioning website may need better search visibility; a busy phone may need reception. You do not need to replace the whole program to make progress.

How do you decide what our business should spend?

The proposed work determines the fee, and the revenue you keep from a typical job helps set a sensible budget. More services or cities can mean more content and campaign work. Google Ads pricing also depends on ad spend, channels and landing pages. Custom automation gets a separate quote after discovery.

Who will I work with during the project?

A co-founder leads the strategy call, and Allison McKenney handles day-to-day questions as your account manager. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You review priorities and progress without leaving your business.

What commitment comes with a marketing program?

The usual agreement begins with six months of service, followed by monthly renewal with 30 days' notice. That gives ongoing work time to develop. The AI receptionist has no contract and can be canceled anytime; custom automation is separately scoped. We confirm the terms for the services you choose before starting.

What should I bring if I have never hired an agency?

Bring your website address, service list and an idea of the jobs you would like more of. Tell us where you work and how customers currently reach you. Existing ad reports help if you have them, but you do not need to prepare a marketing presentation.

Free action plan

Put your St. Petersburg growth priorities into a free plan

Bring the job list you want to grow and tell us what your schedule can handle. The free plan begins with a short video call: a co-founder examines your marketing and recommends where the next investment belongs.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan