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Fort Smith, Arkansas

Fort Smith marketing built around the calls your business already gets.

A Fort Smith service business can start with tracking, so site, profile and ad calls land in one count, at published prices.

  • Pages for the trades you sell
  • Tracking on the site, ads and phone
  • A monthly report on calls and leads
Robinson Restoration website homepage built by Lithium Marketing
26Xorganic traffic for Robinson Restoration (79 to 2,200+ visits a month, SEO only)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The short version

What one marketing plan should cover in Fort Smith

Lithium Marketing runs the website, local search, Google Ads and phone answering as one plan for Fort Smith service businesses, and agrees the price of each before work starts. The Fort Smith metro holds 234,140 people across Arkansas and Oklahoma, so a business here can reach customers on both sides of the state line.

Most Fort Smith businesses do not need all four services on day one. The point of one plan is that every channel reports the same way, so a call from the site, the Google profile or an ad lands in the same count. A business that can see which channel produced the call can move next month’s budget without guessing.

The Fort Smith market

A metro that crosses a state line

The median Fort Smith home was built in 1977, and 53.4% of the city’s occupied homes are owner-occupied. Older houses need repair and update work, and the owner who pays for it should be able to see that a business has handled the same kind of job.

Fort Smith holds 90,855 residents, up 1.9% since 2020, and the metro reaches into Oklahoma. A plan that covers only Arkansas addresses leaves the Oklahoma side of the metro to someone else.

residents (2025 estimate)
90,855
residents (2025 estimate)
population change, 2020 to 2025
+1.9%
population change, 2020 to 2025
housing units
40,475
housing units
of occupied homes owner-occupied
53.4%
of occupied homes owner-occupied
of homes built before 1980
56.5%
of homes built before 1980
median home value
$178,100
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Sebastian County

Where Sebastian County’s trades are concentrated

Sebastian County has 41 plumbing, heating and air-conditioning contractors, 32 new home builders and 22 residential remodelers. The largest group needs a profile and a page for each service to stand apart from the next result.

Pest control is the smallest trade on the chart, with 7 pest control companies in Sebastian County. A firm selling several treatments can give each one its own page, so a search for termites lands on termites.

County Business Patterns

Trade and home service businesses in Sebastian County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    41
  • Electrical contractors
    33
  • New home builders
    32
  • Landscaping services
    31
  • Residential remodelers
    22
  • Roofing contractors
    18
  • Excavation and site preparation contractors
    11
  • Pest control companies
    7

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How a Fort Smith marketing plan gets built

Tracking goes on first, and every later choice uses the count it produces.

1

Put a number on today’s calls

Call and form tracking goes on the site, the Google profile and any ads already running, so the first report shows what the business gets now.

2

Rebuild the page that takes the call

If the site is slow on a phone or hides the number, it gets fixed before more traffic is sent to it.

3

Build search around the services you want

Service pages and city pages go after the work with real demand, starting with the trades that pay best.

4

Add ads and answering where they earn it

Google Ads brings in the jobs needed sooner, and the AI receptionist answers the calls the other work produces.

Proof

Three services behind one Portland glass company’s numbers

Three pieces of work went into the Town & Country Glass result: a new website, SEO and Google Ads. The Portland commercial glass company’s card shows what that combined work produced. Marc Rickabaugh, of Rickabaugh Construction, adds a separate note about his own website and SEO project.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Around Fort Smith

Marketing pages for the cities around Fort Smith

The metro crosses into Oklahoma, and the pills below split the nearby markets by state, so an Oklahoma city such as Tulsa or Broken Arrow never gets mistaken for an Arkansas one. The final link lists every Arkansas city with a page.

Pricing

What a Fort Smith business pays for marketing

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Fort Smith owners want to know first

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can we start with one service and add the rest later?

Start with the service that costs you the most jobs today and add the next one when the calls support it. Each service has its own price, so the total is the sum of what you choose, and the plan can change as the work does.

What makes the monthly total move?

The website is a one-time project price. The monthly work depends on scope: how many cities and services an SEO plan covers, the ad spend and channels behind Google Ads, and how much phone and automation work you need. Custom builds are quoted after a free discovery call.

How will we know the plan is working?

The monthly report counts calls and leads by channel, and the first month sets the baseline. Ads report cost per lead, SEO reports the pages and queries that moved, and the receptionist’s calls are counted the same way.

How soon do calls show up in the report?

Tracking goes in before the first report, so the first report shows where today’s calls come from. Google Ads usually produces calls in the first week; SEO technical fixes usually show within 30 days, with local and long-tail rankings taking 60 to 90 days.

How does a Fort Smith owner work with Lithium?

By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The strategy call, the reporting and the build reviews all happen on a screen, and a co-founder runs the first one.

Free action plan

Put the four services on one Fort Smith plan

The first call is a short video session with a co-founder, who reads your tracking and names what to change first. Send the site address, the work you want more of and the cities you serve beforehand.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan