FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Fayetteville, Arkansas
More calls and calls for Fayetteville service businesses, priced up front.
Fayetteville added 13.1% more residents since 2020, and one plan for site, search, ads and phones keeps your business in front of them.
- Website, SEO, ads and phone answering
- Prices agreed before work starts
- One report for every service
Google searches each month
What Fayetteville searches for, by service
50
searches a month
- Web design30
- Digital marketing20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
Where a Fayetteville marketing plan should start
A home service business in Fayetteville wins work the same way it always has: someone searches, a few names appear, and the customer calls one of them. Lithium Marketing builds the four pieces that decide whether that call reaches you: a website, local SEO, Google Ads and an AI receptionist that answers at any hour.
Fayetteville added 13.1% more residents between 2020 and 2025, and the Fayetteville-Springdale-Rogers metro area now holds 622,177 people. Growth brings customers who have never hired a plumber or a landscaper here, so the first page they find carries more weight than the name you have built. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
The four services
Where each service fits your business
Buy one service or all four. Each card opens its own Fayetteville page, and every service reports into the same call tracking.
Get found for the work you sellA page behind every service and every town you cover, a profile with the categories filled in, and links from local businesses and organizations.Learn more A site that earns the callWordPress, built phone-first, with photos from finished jobs and a number that dials from anywhere on the page.Learn more Ads for the jobs you have room forGoogle Ads aimed at the work you can deliver this month, with every call traced to the keyword that paid for it.Learn more Answer the calls nobody picks upAn AI receptionist that picks up every call, books the job and texts the caller back, for $179 a month with no contract or setup fee.Learn more
Search in Fayetteville
The searches that decide who gets the call
The searches that bring work here name the trade, not an agency. “plumber fayetteville ar” draws about 480 searches a month and “pest control fayetteville ar” pulls 260 more, while every marketing-agency phrase naming the city adds up to about 20. That is why the plan starts with a page and a Google profile for each service you sell, written in the words your customers use.
What a click costs changes by trade, and the gap decides where the budget goes. “landscaping fayetteville ar” averages $5.15 a click, while “hvac repair fayetteville ar” averages $63.78. A landscaper can test Google Ads on a small budget; an HVAC company gets more from SEO and a full Google profile first, because every ad click costs real money before a call arrives.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing fayetteville ar | 10 | not reported |
| marketing agency fayetteville ar | 10 | not reported |
| digital marketing agency fayetteville ar | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair fayetteville ar | 70 | $63.78 |
| roofing company fayetteville ar | 90 | $50.89 |
| plumber fayetteville ar | 480 | $37.80 |
| electrician fayetteville ar | 140 | $22.27 |
| pest control fayetteville ar | 260 | $21.35 |
| garage door repair fayetteville ar | 140 | $20.90 |
| landscaping fayetteville ar | 210 | $5.15 |
| water damage restoration fayetteville ar | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 445 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fayetteville ar”, as Google showed it to a searcher located in Fayetteville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Fayetteville market
Renters, new builds and older houses in one city
Fayetteville has 45,303 housing units, and 41.8% of the occupied ones belong to their owner, so renters live in the rest. A plumber or a landscaper who only speaks to homeowners leaves work on the table; a page for landlords, property managers and student rentals answers the question before the call.
The city covers 54.759 square miles of land, and the housing splits between old and new: 24.6% of the homes went up before 1980 and 21.5% in 2010 or later. One website has to sell a repair on an older house and a first project on a new one, and those are two different pages, two different offers and often two different crews.
- residents (2025 estimate)
- 106,623
- residents (2025 estimate)
- population change, 2020 to 2025
- +13.1%
- population change, 2020 to 2025
- housing units
- 45,303
- housing units
- of occupied homes owner-occupied
- 41.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 24.6%
- of homes built before 1980
- median home value
- $349,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washington County
What the county's trade mix means for your plan
Washington County counts 111 plumbing, heating and air-conditioning contractors, 94 landscaping services and 81 new home builders. With that many names on a results page, your listing and your service pages have to say what makes your company the one to call, which is why the plan leads with your own finished work and your reviews.
The same case has to be made by smaller trades. The county has 22 roofing contractors, and a roofer's service pages and reviews are what a customer can compare before calling.
County Business Patterns
Trade and home service businesses in Washington County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors111
- Landscaping services94
- New home builders81
- Residential remodelers75
- Electrical contractors65
- Excavation and site preparation contractors28
- Roofing contractors22
- Painting contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Where the work starts, and in what order
Nothing gets a budget until the calls are counted, because the order depends on where today's jobs come from.
1
Start with the calls you already get
Tracking goes onto the website, the Google profile and anything already running ads, so the first month records where today's work begins.
2
Repair the weakest step first
A site that loads slowly on a phone or hides the service list gets fixed or rebuilt before more traffic is aimed at it.
3
Build pages for the trades you sell
Search gets a page per service and a page per nearby city, while Google Ads covers the work that has to be booked sooner.
4
Answer the phone at every hour
The receptionist takes the calls the other three produce, books what it can and texts the rest, and automation follows up and asks for reviews.
Client work
F&W Fence Co.'s website, SEO and Google Ads
F&W Fence Co., a fence contractor, hired Lithium to build a website and run its SEO and Google Ads, and the card reports what that combined work produced. The quote beside it is from Kevin Atiyeh, whose carpet and rug company is Atiyeh Bros.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Fayetteville
Marketing for the cities next door
Your plan can point at more than one city. Springdale, Rogers and Fort Smith each have a marketing page here, and so do Springfield in Missouri, Tulsa and Broken Arrow in Oklahoma. Read one before you decide whether your own site needs city pages, and the Arkansas page collects every Arkansas city Lithium covers.
Pricing
Published Fayetteville prices, with AI automation quoted separately
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
The questions that come up before the first invoice
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should I buy first?
Follow the lost jobs. A phone that rings out points at the receptionist, a slow page on a phone points at the website, and a site nobody finds points at SEO or Google Ads. Bring the last month of calls to the first call and a co-founder will name the one purchase that changes the most.
Can I buy one service and skip the rest?
Start with the service that fixes the biggest leak. A website, SEO, ads or the receptionist can run alone, and you can add another once the call record shows what the first one produced. Everything lands in one report, so a later addition is judged on the calls it brings.
What are the contract terms?
Six months first, then month to month: the usual service agreement runs six months, then continues month to month with 30 days' notice from either side. The AI receptionist is the exception, with no contract at all.
How will I know the work is paying off?
Every call and form is tracked to its source, and the monthly report shows calls, leads and cost per lead by service. Tell us which leads booked and the next budget decision rests on jobs, not on clicks or impressions.
What do you need from me to start?
A link to your site, your service list, the cities you cover and access to your Google Business Profile. A co-founder walks through all of it on a short video call, and the free plan names the first service, the price and the timeline.
Free action plan
Book a free plan for your Fayetteville business
Start with the site you have and the jobs you want to win. On a short video call, a co-founder will name the first move and put a price beside it before you commit to anything.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ