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The whole plan for a Broken Arrow service business

A marketing agency for Broken Arrow service businesses that starts with your missed calls.

A Broken Arrow service business gets its website, search pages, ads and phone line run as one plan, with the published prices shown up front.

  • Four services, one point of contact
  • Calls reported as calls, not clicks
  • Prices published before you call

Google searches each month

What Broken Arrow searches for, by service

20

searches a month

  • SEO
    10
  • Web design
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with what is losing work

What a Broken Arrow marketing plan should cover

A Broken Arrow business with a full calendar and a thin website has a different problem from one whose site is fine and whose phone goes unanswered. Lithium Marketing puts the website, the search pages, the ads and the phone line on one plan, because a fix in one part changes what the others need. The Tulsa, OK metro area has 1,069,273 people, and the ones who search for a trade see a list of choices.

Broken Arrow is a city in Tulsa and Wagoner counties, so a service area written as Tulsa County alone leaves out the customers on the Wagoner side. Home ownership is high: 72.0% of Broken Arrow's occupied homes are owner-occupied, so the site and the offer should speak to owners first. And 18.8% of the city's homes were built in 2010 or later, so new streets keep adding addresses that a service-area page should name.

The market in figures

A city that keeps adding addresses

Broken Arrow grew 10.1% between 2020 and 2025, and the edge of town keeps moving. Tulsa County has 698,782 residents, and a Broken Arrow shop competes for their searches against every other shop in the county.

Growth decides where the marketing effort goes first. New subdivisions often bring customers who have no contractor yet, and a new resident is more likely to search by the job than by a company name they have never used. A page for the job and a profile that names the areas you cover do more for that customer than a brand line.

residents (2025 estimate)
124,991
residents (2025 estimate)
population change, 2020 to 2025
+10.1%
population change, 2020 to 2025
housing units
46,597
housing units
of occupied homes owner-occupied
72%
of occupied homes owner-occupied
of homes built before 1980
26.3%
of homes built before 1980
median home value
$250,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The trades in Tulsa County

What the county's trade count means for your pages

Tulsa County has 247 plumbing, heating and air-conditioning contractors, the largest trade group in the county chart. Landscaping is close behind, with 214 services in Tulsa County. In fields that size, the page that names the job and shows finished work is the one a customer can judge.

Residential remodelers are another big group, at 142 in Tulsa County, and their jobs run for weeks, not a single visit. Their pages have to sell the project, with finished work, a clear process and a form that asks enough to quote.

County Business Patterns

Trade and home service businesses in Tulsa County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    247
  • Landscaping services
    214
  • Electrical contractors
    182
  • Residential remodelers
    142
  • New home builders
    100
  • Roofing contractors
    90
  • Painting contractors
    72
  • Pest control companies
    48

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How the plan gets built in Broken Arrow

Tracking comes before spending, so the first month shows which jobs already come from search.

1

Measure the calls before buying traffic

Call and form tracking goes on the site, the Google Business Profile and any ads, so the first month shows where the jobs come from today.

2

Rebuild the page a caller lands on

A slow page or a form that fails on a phone loses the customer the ads paid for, so the site gets fixed before more traffic arrives.

3

Put a page behind each service

SEO builds a page for every service you sell and every city you serve, and the profile lists the same services in the same words.

4

Answer the calls that come in

The AI receptionist answers every call at any hour, and custom automation handles the follow-up texts after a quote.

Client work

A Portland-area plumber's website, search and ads

Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, gives the quote beside the card. The case is Sarkinen Plumbing, a Portland-area plumber that hired Lithium for a new website, SEO and Google Ads; the card's numbers come from all three.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around Broken Arrow

A plan that follows your crews

The same plan covers work in Tulsa and Edmond, Oklahoma. For contractors who cross the state line, the Arkansas cities of Fayetteville, Springdale, Fort Smith and Rogers have their own pages too. Each one carries its own figures, and the Oklahoma page lists every city Lithium covers.

Pricing

What a Broken Arrow business pays for each service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Broken Arrow owners ask before choosing a plan

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where does a Broken Arrow owner start with four services on the table?

Look at the last ten jobs and ask where each one started. A call that never got answered points at the phone line. A visitor who left a slow page points at the website. A month with no visits at all points at search. Bring those ten jobs to the first call and a co-founder will name the one service to start with.

Can one piece be bought on its own?

Start with one. Take the website first, or SEO, or the phone line, and add another when the first one is producing work. One tracking setup covers all of them, so the second service is judged the same way as the first.

How does Lithium work with a business in Broken Arrow?

By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and Allison McKenney, your account manager, handles day-to-day questions.

What decides the monthly total once two services are running?

Each service keeps its own price. SEO is scoped to the work your market needs. The Google Ads fee follows ad spend, the channels you run and landing page work. A website is a one-time build with an optional hosting plan after it. You pay for the services you choose.

How soon can work start on a Broken Arrow plan?

Once tracking and account access are in place, work starts on a timeline you see first. A website usually takes six to nine weeks from kickoff to launch. SEO and Google Ads can begin in the same window, and the AI receptionist is usually live in days.

Free action plan

Map out the next quarter for your Broken Arrow business

Tell us what you sell, the cities you cover and the service that is costing you work. A co-founder will lay out the work on a short video call and point to the first fix.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan