Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing in Hilo, Hawaii
A marketing agency for Hilo service businesses with prices in writing before work starts.
A Hilo service business gets one plan for the website, search, ads and phone answering, with published prices and custom automation scoped after a free call.
- Start with one service or all of them
- A report that counts the calls
- A starting order from your call history
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A Hilo plan, start to finish
What a Hilo marketing plan puts in order
Lithium Marketing runs the website, search pages, Google Ads and phone line for Hilo service businesses, so the customer who searches a trade and the town finds your business and calls it. Hilo has 50,404 residents and 19,265 housing units, and the plan starts with the service your calls say needs the most work.
Hilo is a census-designated place in Hawaii County, on the island of Hawaii, not a city with its own government. A service area here follows the communities and streets you cover, so the website, the profile and the ads should all use the same list.
The services behind the plan
Four services, put in the order a Hilo business needs
Each card below opens a service page for Hilo. Choose the one that fixes the biggest gap first; add another when the calls show it is time.
SEO for Hilo searchesService and area pages, plus a Google Business Profile with the trades people search for in Hilo.Learn more A Hilo website you ownA WordPress site built for a phone, with photos of real work and a quote form that takes a minute.Learn more Google Ads for Hilo jobsCampaigns inside your own Google account, with the management fee separate from ad spend and a report on calls and leads.Learn more An AI receptionist for Hilo callsIt answers calls under your rules, books appointments and sends urgent calls to a person you name; custom automation is scoped separately.Learn more
Search in Hilo
The searches that decide a Hilo budget
Hilo searches name the trade, and the click price changes which service should lead. “Plumber hilo” draws 480 searches a month at an average $11.18 a click, while a “landscaping hilo” click costs $3.96. A plumber gets more from search pages and a complete profile; a landscaper can test ads sooner because the click costs less.
The county's trade mix says the same thing. One page that lists every trade serves none of them well; each trade needs its own service pages and its own place in the budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency hilo | under 10 | not reported |
| digital marketing hilo | under 10 | not reported |
| marketing agency hilo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control hilo | 110 | $11.89 |
| plumber hilo | 480 | $11.18 |
| electrician hilo | 170 | $5.44 |
| landscaping hilo | 50 | $3.96 |
| garage door repair hilo | 40 | $3.43 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 1 recorded
- Local listing reviews
- 5 to 76 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber hilo”, as Google showed it to a searcher located in Hilo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Hilo market
Older homes, owner decisions and what the plan covers
66.1% of Hilo's occupied homes are owner-occupied, and 53.9% of Hilo's homes were built before 1980. Those figures point the site at repair and replacement pages, with photos and captions from older houses, and they tell you which services to explain first.
That order changes the budget as much as the page list: repair pages and the profile come first, ads cover the jobs you want sooner, and the receptionist answers the calls the other three produce. The plan follows the work you want more of; it does not follow a fixed package.
- residents (ACS estimate)
- 50,404
- residents (ACS estimate)
- housing units
- 19,265
- housing units
- of occupied homes owner-occupied
- 66.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 53.9%
- of homes built before 1980
- median home value
- $483,000
- median home value
- people in the Hilo-Kailua, HI micropolitan area
- 210,043
- people in the Hilo-Kailua, HI micropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hawaii County
The county trade mix and the pages it needs
Hawaii County has 78 landscaping companies, 70 new home builders and 64 plumbing and HVAC contractors. A landscaper and a builder sell projects, so their pages need galleries and scope; a plumber sells a repair call, so the phone and the service page do the work.
A plan for a Hilo business should name the trades it serves and give each one the page it needs. Start with the trade where a call is worth the most to you, then add the others as the calls show where the work comes from.
County Business Patterns
Trade and home service businesses in Hawaii County
Establishments by industry, 2023
- Landscaping services78
- New home builders70
- Plumbing, heating and air-conditioning contractors64
- Residential remodelers58
- Electrical contractors48
- Excavation and site preparation contractors38
- Painting contractors21
- Pest control companies15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Putting the Hilo plan in order
The plan starts with the biggest gap, then adds the pieces that support it.
1
List the work and the service area
You name the services you want more of, the communities you cover and what a lead is worth. That list sets the pages and the ad targets.
2
Fix the site the ads land on
A slow site or a hidden call button wastes the visitors the other services pay for, so the build starts there.
3
Build the search pages
Service pages, a complete Google Business Profile and listings with the same name and phone give each trade a place to appear in local results.
4
Add ads and reception where they pay
Google Ads covers the jobs you need sooner, and the AI receptionist answers the calls the other work produces.
Proof
A garden center's website, search and ads
Drake's 7 Dees runs a garden center, and Lithium built its website, ran its SEO and managed its Google Ads; the card shows what those three produced together. Nathan Boos of Hillsview Building gives the recommendation next to it.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingOther Hawaii pages
The rest of the state, one page at a time
The Oahu communities below have marketing pages of their own, and the state directory covers every other city.
Pricing
What each priced service costs in Hilo
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Choosing a Hilo marketing partner
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Hilo business fix first?
Start with the gap that loses you the most jobs. If the site is slow on a phone or hides the call button, start there. If calls arrive while crews are busy, start with the receptionist. If the business is hard to find, start with search or ads.
Can we hire one service and add the others later?
You can start with any one of the four: a website, SEO, ads or the receptionist. Custom automation is scoped separately, and anything you add later reports into the same call tracking.
How do you set a service area when Hilo has no city government?
There is no city limit to copy. We use the communities, streets and towns you cover, and the same list goes into the website, the Google Business Profile and the ad settings.
What moves the total cost of a Hilo plan?
The services you choose, how many service pages and towns you cover, and the ad budget. The website, SEO range, ads fee and receptionist price are published; custom AI automation is scoped after a free discovery call because the work varies.
How does a team in Portland work with a Hilo business?
A co-founder runs the first strategy call, and an account manager handles the day-to-day questions. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
Free action plan
Get a free Hilo plan with the services in order
Tell us what you sell, where you work and the months that keep you busiest. On a short video call, a co-founder will set the order for the services you choose.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ