Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Hilo, Hawaii
Hilo Google Ads in your own account, measured in calls and cost per lead.
Hilo service businesses get Google Ads that report calls and cost per lead, run inside an account they own.
- An account that stays yours
- Landing pages for the jobs you want
- Calls and leads by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Hilo PPC, answered
What a Hilo click costs before the budget moves
A click in Hilo is not cheap: “pest control hilo” averages $11.89, “electrical hilo” $5.44 and “garage door repair hilo” $3.43. Lithium Marketing runs the Google Ads account in your name, writes the landing pages for the services you sell and reports calls and leads with a cost per lead for each, so the budget is judged on what came back.
The management fee starts at $500 a month, plus ad spend, and the ad budget is yours to set. The fee covers the work on the account; the ad budget is what Google charges for the clicks.
Click costs in Hilo
Which Hilo trade searches cost the most
The click-cost table sorts the trades, and the spread decides where a test budget goes first. It shows “pest control hilo” draws 110 searches a month and “electrical hilo” draws 170. Pest control's click costs more, so its landing page and offer have to carry more of the work.
When we checked “plumber hilo”, one paid ad ran on the page, below the Local Services ads and above the map listings. A campaign buys a slot on a page that already has several, so the profile and the service pages should be in order before the budget grows.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency hilo | under 10 | not reported |
| ppc agency hilo | under 10 | not reported |
| ppc management hilo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control hilo | 110 | $11.89 |
| plumber hilo | 480 | $11.18 |
| electrician hilo | 170 | $5.44 |
| landscaping hilo | 50 | $3.96 |
| garage door repair hilo | 40 | $3.43 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 1 recorded
- Local listing reviews
- 5 to 76 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber hilo”, as Google showed it to a searcher located in Hilo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Hilo market
A county budget aimed at one community
Hilo is one community inside a county of 210,043 people, and a campaign that targets the whole county buys clicks from towns on the other side of the island that your crews may never reach. Set the locations by the communities you serve, then check the search terms for place names you do not cover.
The ad budget should follow the work you can take, not the size of the island. A company with one crew can start with one service and a tight set of towns; a larger company can add a second service once the first one produces calls at a cost per lead the jobs can carry.
- residents (ACS estimate)
- 50,404
- residents (ACS estimate)
- housing units
- 19,265
- housing units
- of occupied homes owner-occupied
- 66.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 53.9%
- of homes built before 1980
- median home value
- $483,000
- median home value
- people in the Hilo-Kailua, HI micropolitan area
- 210,043
- people in the Hilo-Kailua, HI micropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hawaii County
Two county trades and the budgets they need
Hawaii County has 15 pest control companies and 14 roofing contractors. A campaign for either trade starts with one offer and one service area, then uses the click cost to set a test budget.
A “landscaping hilo” click costs $3.96, which gives a landscaper more room to test a few towns before choosing the winner. A pest click at the higher price leaves less room for a broad match list, so the negative keywords and the landing page matter from the first week.
County Business Patterns
Trade and home service businesses in Hawaii County
Establishments by industry, 2023
- Landscaping services78
- New home builders70
- Plumbing, heating and air-conditioning contractors64
- Residential remodelers58
- Electrical contractors48
- Excavation and site preparation contractors38
- Painting contractors21
- Pest control companies15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The paid search plan
The first month of Hilo Google Ads
Tracking and account ownership come first, then the campaigns and the landing pages.
1
Confirm the account is yours
We check who owns the Google Ads account and put the billing and access in your name before any budget moves.
2
Track the calls and forms
GA4, call tracking and form conversions go in first, so the report shows calls and leads, with the cost per lead for each.
3
Build a landing page by service
Each service you want more of gets a separate landing page, with the offer, the service area and a call button that works on a phone.
4
Tune daily, then weekly
Bids and search terms get tuned daily through the first 30 days, then weekly, against the cost per lead your jobs can carry.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center's ads, website and search
The card's garden center is Drake's 7 Dees. Lithium's Google Ads work came with a new website and SEO for the same business, so the numbers measure all three. Nathan Boos of Hillsview Building is the quote beside it.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingOther Hawaii PPC pages
Ad budgets for the other islands
A Hilo campaign targets the communities your crews reach, not the whole state. The PPC pages below compare an Oahu budget, and the Hawaii link covers the other cities.
Published price
The Hilo management fee and the ad budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget questions from Hilo advertisers
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Hilo business spend on Google Ads?
Management starts at $500 a month, plus ad spend, and the ad budget is a separate number. Start with enough to buy a few calls at your trade's click cost, then raise it when the cost per lead fits the work a job brings in.
How soon can Hilo ads produce calls?
Calls usually start in the first week once tracking is on. The first 30 days get daily tuning; after that the account moves to a weekly review. The report shows calls and leads from the start, with the cost per lead for each.
Who owns the Google Ads account?
You do. The account is opened in your name, and Lithium works inside it as the manager. If you ever leave, the account, its history and its billing stay with your business.
Should we advertise on more than Google?
For most Hilo trades, Google is the first channel to test because the search names the work. Microsoft Ads and Meta ads on Facebook and Instagram come later, and only when a trade's customers are there or Google clicks get expensive. One channel at a time keeps the report readable.
How will we know which ads bring work?
Your monthly report lists calls and leads by campaign, with the cost per lead for each. When the team notes which callers became appointments, that note sits next to the campaign, so the next budget move follows the work, not the click.
Free action plan
Price the next Hilo click before you buy it
Send your trade, your current ad budget and the services you want more of. A co-founder will put the click costs beside your numbers on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ