Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC for Huntington Beach service businesses
Huntington Beach PPC that is judged on booked calls.
Huntington Beach Google Ads accounts run on tracked calls, so the report shows which keywords produced calls, leads and a cost per lead.
- Calls tagged to the search term
- Ad copy and page written together
- A budget calendar for the year
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Cost per call, not clicks
Which Huntington Beach searches deserve a bid
Lithium Marketing manages the Google Ads account for a Huntington Beach service business, and the phone decides whether the account works. A plumbing click in Huntington Beach averages $68.56. At that price, every call in the report needs a keyword and a search term attached, or the next budget is a guess.
“roofing company huntington beach” costs $49.02 a click, and “garage door repair huntington beach” costs $35.27. Those two prices call for different campaigns: each ad lands on a page written for the job, and the daily budget reflects what that job is worth to you.
Click prices
What a click costs in this market
“landscaping huntington beach” costs $7.27 a click and draws 110 searches a month, while “pest control huntington beach” costs $41.50. A landscaper can test Google Ads on a small budget; a pest company needs the landing page and the call tracking in place before it spends much.
No ads showed on the plumber results page when we checked, and that page can look different tomorrow. Google's ad slots follow the auction, so the account should sit beside a complete profile and a set of service pages, not replace them.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency huntington beach | under 10 | not reported |
| ppc agency huntington beach | under 10 | not reported |
| ppc management huntington beach | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber huntington beach | 1,300 | $68.56 |
| roofing company huntington beach | 390 | $49.02 |
| pest control huntington beach | 210 | $41.50 |
| garage door repair huntington beach | 880 | $35.27 |
| hvac repair huntington beach | 20 | $19.87 |
| electrician huntington beach | 210 | $10.49 |
| landscaping huntington beach | 110 | $7.27 |
| water damage restoration huntington beach | 140 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 113 to 391 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber huntington beach”, as Google showed it to a searcher located in Huntington Beach. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and the calendar
Which months your budget should follow
Summer temperatures in Huntington Beach rarely pass 85 °F, and almost all of the 14 inches of rain arrives in mid-winter. If your trade works outdoors, the year has a long dry stretch and a wet one, and the budget should be planned around both.
Orange County has 738 landscaping companies, and a rainy week can take an outdoor crew off the schedule. If the phone goes quiet in that stretch, the budget can drop for those weeks and come back with the dry weather.
- residents (2025 estimate)
- 191,451
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.7%
- population change, 2020 to 2025
- housing units
- 82,624
- housing units
- of occupied homes owner-occupied
- 55.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.2%
- of homes built before 1980
- median home value
- $1,100,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the money goes
The expensive clicks in Orange County
Orange County has 943 electrical contractors, and “electrician huntington beach” averages $10.49 a click. At that price an electrician can buy enough clicks to see which terms convert in the first month, which is why the account should start narrow and read the call records before it widens.
Roofing has 252 contractors in Orange County, and a roofing click costs more than an electrical one. A roofer's edge comes from the landing page and the negative keywords, because a wrong click costs the same as a right one.
County Business Patterns
Trade and home service businesses in Orange County
Establishments by industry, 2023
- Residential remodelers1,349
- Plumbing, heating and air-conditioning contractors1,028
- Electrical contractors943
- Landscaping services738
- New home builders663
- Painting contractors450
- Roofing contractors252
- Excavation and site preparation contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first 30 days of a Huntington Beach ad account
No new budget moves until every call and form has a source, and the campaigns follow the months you name.
1
Read the account you have
We open the account you already run, keep the terms that brought calls and name the ones that only brought clicks.
2
Give every lead a source
Every form and phone call gets tagged with the keyword and the ad that produced it, so a call has a name.
3
Match the page to the ad
The work you want more of gets its own campaign, and the page it lands on makes the same offer the ad made.
4
Daily at first, then weekly
The first 30 days get a daily look at bids and search terms. After that the review goes weekly, set against the busy months you named at kickoff.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a glass company
Three services behind Town & Country Glass
Chris Martin, who runs Mt. Hood Pro Painting, gives his own account of Lithium in the quote card. The case card beside it shows what Lithium's website, SEO and Google Ads did for Town & Country Glass, a commercial glass company in Portland.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAd targeting nearby
Ads across the cities around Huntington Beach
Spend can follow the cities you serve. The PPC pages below cover Costa Mesa, Long Beach and Irvine, the county page widens the map, and the California page lists the rest.
Published price
PPC management pricing for a Huntington Beach business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Huntington Beach owners
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first ad budget start?
Start from what a booked job is worth and how many jobs the crew can take. A trade with a $68.56 click in Huntington Beach needs a bigger budget per call than one at $7.27, and the first month should buy enough calls to see whether the page converts.
When do the first calls arrive?
Usually inside the first week, once tracking is live. After that the account should narrow: drop the terms that never turn into a call, put the budget on the few that do, and watch cost per lead as the data arrives.
How long is the PPC agreement?
Plan on a six-month first term. It rolls to month to month after that, and 30 days' notice is the exit. Management is priced on your ad budget, the channels in play and the page work the account needs, and the number is approved before launch.
Do other ad channels make sense?
Sometimes. Google is where the trade searches start. Microsoft Ads and Meta can carry a second test when your buyers already spend time there, and the call tracking shows whether the second channel paid for itself.
How do we tie a booked job back to an ad?
The report groups results by campaign: calls, leads and cost per lead. Every call and form carries the keyword and ad that earned it, so when you mark the jobs that booked, the campaigns that paid for themselves are easy to spot.
Free action plan
Review your Google Ads budget with a co-founder
Start with the job you want more of and what it is worth when it books. A co-founder will weigh that against click costs for your trade on a short video call and name the first test.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ