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Digital marketing across the Inland Empire

A marketing agency for Inland Empire businesses ready to win more work.

Build a marketing plan for your Inland Empire service business with a co-founder who starts with the jobs you want to book.

  • City priorities before spending
  • Website and campaigns connected
  • Lead reports matched to bookings

Google searches each month

How Inland Empire customers search for a plumber

Searches naming a city or the region

  • plumber riverside
    1,900
  • plumber temecula
    1,600
  • plumber corona
    1,300
  • plumber murrieta
    1,300
  • plumber san bernardino
    1,000
  • plumber rancho cucamonga
    1,000
  • plumber inland empire
    50

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose your market

Inland Empire marketing starts with a list of cities

Lithium Marketing helps service businesses in the Inland Empire decide where to compete and puts the website, SEO, ads and call answering behind that choice. For example, “plumber riverside” records about 1,900 searches a month, compared with 50 for “plumber inland empire”. Those city searches belong in your marketing plan. We research the cities and services that fit your crews before recommending a budget.

You might want more work close to an established route, or enough estimates to send another crew into a city you already serve. Those call for different spending decisions. We check your current leads, the pages customers reach and your capacity, then recommend the service that moves you toward that goal. You can start with a single service.

Where growth belongs

Add territory at a pace your business can support

The Inland Empire metro population grew 3.6% from 2020 to 2025 across Riverside and San Bernardino counties. If you are expanding with it, choose the next cities deliberately. We can add their pages, test their ads and track their leads separately, so you can see whether the additional work fits your schedule before widening coverage again.

Across that metro, 65.8% of occupied homes are owner-occupied. Marketing should explain how homeowners hire you and, if you serve rental properties, how tenants and property managers arrange work. That distinction belongs on the website and in the phone questions, so a request reaches the person who can move it forward.

residents (2025 estimate)
4,769,007
residents (2025 estimate)
population change, 2020 to 2025
+3.6%
population change, 2020 to 2025
housing units
1,613,300
housing units
of occupied homes owner-occupied
65.8%
of occupied homes owner-occupied
of homes built before 1980
36.2%
of homes built before 1980

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Riverside and San Bernardino counties.

Give buyers a reason to call

Your own work makes the comparison easier

Residential remodelers account for 1,368 establishments across Riverside and San Bernardino counties. A remodeler needs more than a list of rooms: show the starting condition, the work completed and how an estimate begins. The same approach helps a roofer explain repair and replacement options without promising a price before seeing the property.

The same counties contain 1,010 landscaping establishments. If you sell maintenance and larger projects, separate those offers in your pages and reporting. Otherwise, a busy phone can hide a shortage of the estimates you wanted the marketing to bring.

County Business Patterns

Trade and home service businesses in Inland Empire

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    1,442
  • Residential remodelers
    1,368
  • Electrical contractors
    1,228
  • Landscaping services
    1,010
  • New home builders
    715
  • Painting contractors
    471
  • Excavation and site preparation contractors
    415
  • Roofing contractors
    351

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Riverside and San Bernardino counties.

Decide, build, measure

A growth plan you can explain to your crew

We agree on the work you want more of, then choose how to find it and how to count it.

1

Set the job and city priorities

Tell us where you have capacity and which jobs pay well. We compare those priorities with search demand and your existing leads.

2

Remove the obstacle to booking

We inspect the site, search visibility and phone response. The proposal puts the most pressing repair first, with a price and scope you can review.

3

Put the selected services to work

Your website copy, campaign targets and answering instructions use the same coverage list. Each has a specific part in bringing the next job through.

4

Review the jobs behind the leads

You tell us which estimates become work. We use that feedback to adjust the cities, services and campaigns receiving attention.

Client experience

A garden center's investment across website, SEO and ads

For garden center Drake’s 7 Dees, Lithium supplied a new website, SEO and Google Ads. Its case study follows the results across those services. Dave Turin of the excavation business Dozer Dave recommends DJ Van Zanten for website and internet marketing help in the accompanying quote.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Explore your working territory

Compare the cities you want on the schedule

Compare Riverside, Corona and Temecula through the city links, then choose the places your crews can cover profitably. For markets beyond the Inland Empire, start with the California page.

Pricing

Price the services your growth plan needs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Decisions before you hire a marketing partner

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can we concentrate on a few Inland Empire cities?

You can concentrate the plan on the cities that make sense for your business. We use your crew capacity, existing work and search demand to choose them. The website can describe your wider coverage while paid campaigns focus on a narrower area, with results reported by campaign.

How do we avoid paying for services we don't need?

The proposal identifies the problem each recommended service will solve. If your site already converts visitors into calls, a rebuild needs a stronger reason than a different design. We can work on search visibility, paid leads or phone answering independently and add work when the results support it.

Who will work with us on the marketing plan?

A co-founder leads the strategy call, and Allison McKenney is your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You bring the knowledge of your jobs and customers; we turn it into pages, campaigns and reporting.

What should we budget when combining services?

Budget for the services selected in your proposal, plus advertising spend if you run campaigns. The published prices above separate the main purchases. A larger website or wider SEO campaign can change the scope, while custom AI automation needs a discovery call before we quote it. We agree on those costs before work begins.

What commitment does the marketing agreement require?

The usual agreement begins with six months of service, followed by monthly renewal with 30 days' notice. That gives search work time to develop while keeping the later commitment manageable. The AI receptionist has no contract, and your proposal explains the terms for the services you select.

Free action plan

Choose your next growth move with a free marketing plan

Send your website, the cities on your schedule and the jobs you would like more of. A co-founder will use a short video call to recommend where to invest first and what to measure.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan