Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Paid search for Inland Empire contractors
Inland Empire PPC that puts your budget behind better leads.
Keep your Inland Empire ad budget focused on the services you want to sell, with call tracking and campaign costs you can review.
- City budgets you can control
- Search terms checked for waste
- Calls connected to campaign costs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the budget accountable
Inland Empire PPC starts with the cost of a customer
Lithium Marketing manages paid search around the jobs an Inland Empire service business can profitably book. The reported average click cost for “pest control inland empire” is $53.07. Before increasing bids, we check the search terms, the page that takes the click and the calls that follow. Expensive traffic needs a clear offer and a way to measure the result.
At the other end, “landscaping inland empire” has a reported average click cost of $1.21. Lower click costs allow a different test budget, but the campaign still has to produce customers for the service advertised. We separate the work you want to sell and compare its leads with spend before expanding the account.
Buy the search that fits the job
Send repair searches to repair pages
A click for “garage door repair inland empire” averages $29.41 in the keyword data. Someone looking for a repair should reach repair information, coverage and an immediate way to contact you. If the same company also sells replacements, that offer gets its own ad and landing page so you can judge the jobs separately.
For “plumber inland empire”, the average click benchmark is $18.78. We review the terms behind your spending for product shopping, job hunting and services you do not offer. Negative keywords exclude those searches, while call and form tracking shows which remaining terms deserve the budget.
| Searches naming | Searches a month |
|---|---|
| Riverside | under 10 |
| San Bernardino | under 10 |
| Fontana | under 10 |
| Moreno Valley | under 10 |
| Ontario | under 10 |
| Rancho Cucamonga | under 10 |
| Corona | under 10 |
| Victorville | under 10 |
| Menifee | under 10 |
| Temecula | under 10 |
| Murrieta | under 10 |
| Jurupa Valley | under 10 |
| Rialto | under 10 |
| Hesperia | under 10 |
| “inland empire” searches | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control inland empire | 90 | $53.07 |
| garage door repair inland empire | 10 | $29.41 |
| plumber inland empire | 50 | $18.78 |
| landscaping inland empire | 10 | $1.21 |
| electrician inland empire | 20 | not reported |
| hvac repair inland empire | 10 | not reported |
| water damage restoration inland empire | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 20 to 937 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber inland empire”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Target a working territory
A metro boundary is too broad to be an ad plan
The Riverside-San Bernardino-Ontario metropolitan area covers more than 27,000 square miles. Choose campaign locations around the cities your crews serve, not the outline of the entire metro. We check the geographic settings and review where leads come from before funding more territory.
Your appointment book also belongs in the budget discussion. If your schedule has no openings in a city or a service has no crew available, we can reduce that campaign's spend. If your own records show a recurring busy period, we prepare the ads and pages for it. Spending should follow capacity and results.
- residents (2025 estimate)
- 4,769,007
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 1,613,300
- housing units
- of occupied homes owner-occupied
- 65.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 36.2%
- of homes built before 1980
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Riverside and San Bernardino counties.
Bid for the service you can deliver
Separate repair calls from larger project leads
Plumbing, heating and air-conditioning businesses number 1,442 establishments across Riverside and San Bernardino counties. For a business in those trades, a broad repair campaign can mix very different jobs. We set the offer and landing page around your priorities, then use booking feedback to decide which searches pay their way.
Landscaping services account for 1,010 establishments across the same counties. If your company wants installation projects, the ad should say so and the form should ask about the proposed work. A maintenance request and a project estimate can both be valuable, but they need separate costs in your report.
County Business Patterns
Trade and home service businesses in Inland Empire
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,442
- Residential remodelers1,368
- Electrical contractors1,228
- Landscaping services1,010
- New home builders715
- Painting contractors471
- Excavation and site preparation contractors415
- Roofing contractors351
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Riverside and San Bernardino counties.
Launch with control
Build campaigns you can judge by the work they bring
The account structure should make it easy to see what you bought and whether the business can use it.
1
Agree on a starting spend
We review your target jobs, cities and available capacity, then recommend campaign budgets. Management fees and advertising spend stay separate in the proposal.
2
Test the lead measurement
We check phone and form conversions before launch. When your systems support it, booking feedback connects those leads to work your team confirms.
3
Match the ad to the request
Search terms, ads and landing pages describe the same service. We add exclusions and location settings to reduce clicks outside that offer.
4
Use results to change the account
Optimization runs daily during the first 30 days, then weekly. We review searches, bids and lead quality, and move budget as the results and your schedule change.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
An advertising case in context
Google Ads as part of the Drake’s 7 Dees program
Google Ads was part of the work Lithium delivered for Drake’s 7 Dees, alongside SEO and a new website for the garden center. The case includes paid-search results you can review before discussing your own campaign. Dave Turin's quote comes from his work with DJ Van Zanten for Dozer Dave, an excavation business.
Garden center“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DavePick campaign locations
Start with the cities your crews can cover
Temecula, Menifee and Victorville are among the markets you can examine through the PPC links. Compare them against your crew schedule before assigning city budgets; the California page covers additional markets outside the region.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions before putting money into paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How do we choose an affordable test budget for PPC?
We work backward from the jobs you want, their value and the amount you can spend to win them. Click benchmarks help size the test, while the landing page and booking rate affect the outcome. Start with a focused service and territory so the budget produces a result you can interpret.
When can a new ad campaign begin generating leads?
Initial results typically arrive in the first week after launch. That gives us calls and search terms to review, not a settled cost per customer. We keep checking the quality of those leads and adjust the campaign as your team reports which requests turn into appointments and jobs.
Can we see which cities are using the ad budget?
We can structure campaigns and reporting to show spending and leads by target area. Your team should also confirm the customer's property location when following up. That lets us catch requests outside your coverage and judge city expansion against the jobs you can deliver there.
Are we locked into a long PPC contract?
The standard PPC agreement has an initial six-month term; after that it continues monthly with 30 days' notice. Your proposal sets out the management scope and the separate advertising budget. We review results throughout the engagement so changes to campaigns have a clear business reason.
Can you run Facebook or Microsoft ads as well?
Lithium manages Microsoft Ads and Meta campaigns on Facebook and Instagram as well as Google Ads. We select a channel for the customer and service you want to reach, then track its leads separately. Expanding channels makes sense when you can fund the test and follow up on the requests.
Free action plan
Check your ad spending with a free PPC plan
Tell us what you spend, which services you advertise and where your crews take jobs. A co-founder will review the starting budget and tracking needs on a short video call, with a plan for what to test or fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ