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Google Ads and PPC, Jacksonville

Google PPC for Jacksonville trades, measured in calls.

Jacksonville contractors get Google Ads campaigns split by job type, with management from $500 a month plus ad spend and no haggling.

  • Every call traced to its keyword
  • Separate campaigns by job type
  • Reports in calls and cost per lead
Drake’s 7 Dees garden center and landscaping website homepage
380%more organic traffic for Drake’s 7 Dees (in one year)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where the money goes

Spending Google Ads money where Jacksonville calls come from

Pay-per-click ads put your business in front of people searching for the jobs you choose, and Lithium Marketing runs those Google Ads accounts for Jacksonville contractors and home service companies. Some of those clicks cost a lot here: an average click on “pest control jacksonville” costs $33.74, and one on “water damage restoration jacksonville” costs $63.64. At those prices, every call has to be traced to its keyword before the budget grows.

Plumbers pay $28.92 a click on average for “plumber jacksonville”, and roofers $19.19 for “roofing company jacksonville”. A roofer paying that much for a click can’t afford to send it to a homepage, so each job you advertise gets its own landing page with the phone number at the top, and search terms that never produce a call get blocked as soon as they show up.

Weather and timing

Matching Jacksonville ad spend to your busy months

Rain in Jacksonville is concentrated from May to September, when brief but intense downpours with thunder and lightning are common, and the driest months run from November to April. Roofers, restoration companies and drainage contractors should hold that calendar up against their own call logs. If leak and water damage calls climb in the wet months, bids and budget go up ahead of May and come down once the dry months begin.

The pattern can run the other way for outdoor work. If your painting or landscaping estimates pick up in the drier months, more of the budget moves to project searches from late fall through spring. A year of tracked calls shows which pattern fits your business, and we shift the budget to match.

residents (2025 estimate)
1,017,689
residents (2025 estimate)
population change, 2020 to 2025
+7.2%
population change, 2020 to 2025
housing units
430,825
housing units
of occupied homes owner-occupied
57.6%
of occupied homes owner-occupied
of homes built before 1980
39.6%
of homes built before 1980
median home value
$293,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Bidding by trade

How hard to bid, trade by trade

Pest control companies number 88 in Duval County, the smallest group on the trades chart, while “pest control jacksonville” draws about 2,900 searches a month. With demand that size, a pest control company should split its campaign by treatment, with separate ad groups for termites, rodents and general service, so each ad matches what was searched.

Plumbing, heating and air-conditioning is a much bigger field, with 388 contractors in the county. A plumbing or HVAC company there stands out with ads written for one job at a time, such as water heater replacement or AC repair, each sending the click to a page about that exact job.

County Business Patterns

Trade and home service businesses in Duval County

Establishments by industry, 2023

  • Residential remodelers
    530
  • Landscaping services
    442
  • Plumbing, heating and air-conditioning contractors
    388
  • Painting contractors
    269
  • Electrical contractors
    247
  • New home builders
    240
  • Roofing contractors
    104
  • Pest control companies
    88

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first 30 days

Month one of a Jacksonville PPC account

Conversion tracking comes first; bids, budgets and landing pages follow from what it shows.

1

Start from your history

Any existing account gets a line-by-line look: which keywords produced calls, which burned budget and which settings were left on defaults.

2

Install conversion tracking

GA4, call tracking and form tags link each lead to its keyword and ad, and booked jobs can be imported from your CRM if you use one.

3

Build campaigns by job

Water heater repair, roof replacement, termite treatment: each job you want gets its own ad group and a landing page that matches it.

4

Adjust bids as calls come in

For the first 30 days we change bids, search terms and ads daily; after that, weekly reviews against your budget and season.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Glass company results

Google Ads, SEO and a new website for a Portland glass company

Town & Country Glass is a commercial glass company in Portland, Oregon. Its Google Ads ran alongside a new website and SEO, all from Lithium, and the card reflects that combined work. Next to the card, Marc Rickabaugh of Rickabaugh Construction gives his verdict on the website and SEO work Lithium did for his firm.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Nearby markets

Ads that reach past the city line

Geographic targeting can widen as far as your crews go. Before adding a city to the campaign, check its click costs and search counts on the pages below, from Orlando and Deltona to Spring Hill, Palm Coast, Gainesville and Savannah in Georgia, with the final link covering the rest of Florida.

Published price

The fee for running Jacksonville Google Ads

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Google Ads questions from Jacksonville contractors

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much should a Jacksonville business spend on ads?

It depends on your trade’s click price and how many calls you want each month. Typical accounts run $2,000 to $5,000 a month in ad spend, paid to Google, with Lithium’s management fee on top, but a landscaper buying $9.14 clicks can start smaller than a restoration company paying $63.64. We set a starting budget together and adjust it once tracking shows your real cost per lead.

What should I expect from the first month of ads?

Initial results typically show in the first week once campaigns go live with tracking in place. The first month is the learning period, and by its end your report shows calls, leads and cost per lead for each job you advertise, which is when budget decisions start to rest on your own numbers.

What goes to Lithium and what goes to Google?

Two separate amounts. Your ad spend goes to Google for the clicks themselves. Lithium’s management fee starts at $500 a month, plus ad spend, and rises with the size of that spend, each extra ad channel and any landing pages we build. You see the exact fee before the first campaign launches, with no haggling and no hidden upsells.

Will you run Facebook and Instagram ads too?

Yes, when they fit. Meta ads on Facebook and Instagram are a managed Lithium service, and so is Microsoft Ads. Google comes first for most trades because people there are searching for the job right now; Meta tends to earn its place later, for remarketing to past visitors or for a seasonal offer.

Can my ads send people to my homepage?

They can, but a landing page for each job tends to turn more clicks into calls. A homepage speaks to every customer at once; a page about water heater replacement, with the phone number at the top and a short form, matches the ad the visitor clicked. We build those pages for you during setup.

Free action plan

Find out what a Jacksonville call costs your trade, with a free PPC plan

Share your ad account if you have one, or tell us which jobs you want booked. Then a co-founder meets you on a short video call to set a starting budget, pick the first campaigns and show how each call gets tracked.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan