FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Mobile, Alabama service businesses
A marketing agency for Mobile service businesses, from the website to the phone call.
A Mobile business gets the website, search, ads and phone answering planned together, with prices printed before work starts and a co-founder on the first call.
- Pages for the trades you sell
- Calls tracked from search to job
- One report in calls and booked jobs
Google searches each month
What Mobile searches for, by service
150
searches a month
- Web design60
- SEO50
- Digital marketing40
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole business
What a Mobile marketing plan should connect
Mobile County lists 8,960 business establishments, so a customer has no shortage of names to compare. What they see is a website, a Google profile, an ad and a phone line, sometimes from four different companies. When no one owns the whole path, nobody can say which piece produced the call. Lithium Marketing puts that path under one plan for Mobile service businesses: the website, the search work, the ads and the phone answering all point at the same booked jobs.
The Mobile metro area holds 411,658 people, and Mobile County lists 135 plumbing and HVAC contractors alone. Repair calls and project work sit in the same market, so the plan has to cover both a burst pipe and a kitchen remodel.
The four services
Four ways to bring in a Mobile customer
Pick the service that fixes the most expensive gap first. Add another when the report shows the first one working.
SEO in MobilePages for the services your crews sell and the Mobile neighborhoods they cover, plus a profile that lists each one.Learn more Web design in MobileA WordPress site in your name, with photos from Mobile jobs and a call button within thumb reach.Learn more PPC in MobileGoogle Ads aimed at the jobs your crews can take, with every call traced to the search behind it.Learn more AI receptionist in MobileCalls answered overnight, jobs booked, and a hand-off to your team when the caller asks for a person.Learn more
Searches naming Mobile
What Mobile customers type into Google
About 40 searches a month name Mobile and a marketing service. Trade searches naming Mobile are larger: an electrician search runs about 390 a month and roofing about 720. That gap is why the plan starts with the work you sell, not with a page about your agency.
A customer may enter through a Google ad, a Map Pack listing, a directory or a search result, and each one sends a different kind of visitor. The website has to answer the ad’s offer, the profile has to match the page, and the phone has to pick up. When one of those breaks, the other three pay for it.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency mobile al | 20 | not reported |
| digital marketing agency mobile al | 10 | not reported |
| digital marketing mobile al | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair mobile al | 320 | $45.90 |
| hvac repair mobile al | 40 | $41.06 |
| plumber mobile al | 1,600 | $30.43 |
| pest control mobile al | 880 | $22.91 |
| electrician mobile al | 390 | $16.33 |
| roofing company mobile al | 720 | $7.84 |
| landscaping mobile al | 390 | $2.91 |
| water damage restoration mobile al | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 479 to 639 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber mobile al”, as Google showed it to a searcher located in Mobile. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Mobile market
Who calls, and who signs for the work
Mobile has 200,824 residents in 98,380 housing units, so a business that serves the whole city meets more than one kind of customer. Some own the house and some rent it, and the property manager may be the one who calls. The site and the phone line should make room for a caller who is not the person paying for the work.
Mobile County has 186,082 housing units, and work outside the city line needs pages that name those places. The same service sells in Mobile and in the towns around it, but the page, the photos and the first call should fit the place they name.
- residents (2025 estimate)
- 200,824
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.9%
- population change, 2020 to 2025
- housing units
- 98,380
- housing units
- of occupied homes owner-occupied
- 54%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.2%
- of homes built before 1980
- median home value
- $193,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Mobile County
Who competes for Mobile calls
Mobile County also lists 100 landscaping companies and 99 electrical contractors, plus 80 remodelers, 38 home builders and 37 excavation firms. Repair trades and project trades sell differently, and each needs its own page, photos and estimate route.
Mobile County’s painting and roofing counts come next, at 33 painting contractors and 32 roofing contractors. A painter with a gallery of finished rooms and a roofer with a repair page give a customer something to compare, and that matters more than the size of the ad budget.
County Business Patterns
Trade and home service businesses in Mobile County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors135
- Landscaping services100
- Electrical contractors99
- Residential remodelers80
- New home builders38
- Excavation and site preparation contractors37
- Painting contractors33
- Roofing contractors32
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit together
The plan starts with the calls you already get, not with a service package.
1
Find out what a call is worth
We put tracking on the site, the profile and any live ads, then work out which searches and pages produce the calls your crews can take.
2
Repair the handoff
If the site loads slowly or hides the phone number, that gets fixed first. Every ad and every search result sends its customer to the same place.
3
Earn the searches, buy the urgent ones
Service and neighborhood pages build the organic side, and paid search covers the jobs that cannot wait for the organic side to grow.
4
Keep the calls from slipping
The AI receptionist answers and books the calls the other work produces, and custom automation carries the follow-up and review request.
A fence company case
F&W Fence Co.: one program, three services
F&W Fence Co. runs its website, SEO and Google Ads on one Lithium program, and the card shows what that work produced. The quote beside the card is Drake Snodgrass’s own view from Drake’s 7 Dees.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Mobile
Other markets to plan for
One city page is not enough once you sell across the metro or over the state line. The links below open the pages for Biloxi, Mississippi, and New Orleans, Louisiana, while every Alabama city sits under the state page.
Pricing
What the four services cost in Mobile
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire a Mobile marketing agency
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should we start with?
Pick the service that fixes the biggest leak. A missed call is the one gap you can hear, so the phone line often comes first, and a site that hides the number on a phone runs a close second. Search and ads come after those, once the site and the phone can handle the calls they bring. A co-founder looks at your tracking and listings on the first call and names the order.
Can we start with one service and add others later?
One service is a fine start. Begin with the piece that is losing calls, then add the next when the reporting shows the first one working. Everything lands in the same call tracking, so a later addition is measured in the same calls and leads.
How does the work run from another state?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. A co-founder runs the strategy calls, and an account manager handles the day to day.
What does running more than one service cost?
The prices are separate: SEO is a monthly range, Google Ads management scales with ad spend and the channels we run, and a website is quoted as a build. You choose the combination, and the total is clear before anything starts.
What do you guarantee?
We guarantee the work. We do not promise rankings, lead counts or revenue, because Google and the customer decide those. What we control is the site, the pages, the profile, the ads and the phone line, and the monthly report shows what each one produced.
Free action plan
Put the four services on one Mobile plan
Bring the current website and one month of call history. On a short video call, a co-founder will show what each of the four services would change, and which one to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ