Google Ads for Moreno Valley service businesses, measured in booked jobs.

Start from what a booked job is worth and what clicks cost in your trade. A garage door company sees the priciest clicks of the group, so its opening budget has to be tighter than a landscaper’s; the two of us pick the number on the strategy call.

Expect the phone to ring in the first week, once the campaigns are live and tracking is on. From there the work is trimming: drop the search terms that produce nothing, push their budget to the terms that already brought calls, and let the monthly report show which ones earned it.

It starts with a six-month term, then rolls on with 30 days’ notice from either side. The fee is set before launch and follows three inputs: how much ad spend you run, which channels are live and whether landing pages are part of the work.

The account starts on Google, where most trades find their buyers. Facebook, Instagram and Microsoft get money when your customers spend their evenings there, or when a click in your trade starts to cost real money. One channel gets added at a time, and tracking decides when the next one joins.

The monthly report is built for it. Each call and form arrives tagged with the keyword and the ad behind it, and the numbers split by campaign: calls, leads and cost per lead. Your notes on which leads became jobs tell the budget where to go next.