SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Pocatello, Idaho
SEO for Pocatello trades, built around the searches your customers start with.
Pocatello SEO starts with the Google profile, then adds a page for each trade, with a monthly report on calls and leads.
- Trade pages built from your jobs
- A profile with the right categories
- Reviews asked for after the work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The order Google shows
Pocatello SEO that starts with the results page
For “plumber pocatello”, the Map Pack came first when we checked, ahead of the organic results. Lithium Marketing starts Pocatello SEO with the Google profile: the categories, the reviews and the hours a customer sees when the Map Pack appears. Then come the service pages that match each trade and the city pages that compete below.
The searches behind those pages are trade-specific. “plumber pocatello” draws 1,900 searches a month and “pest control pocatello” draws 210, and each trade has its own terms. A single service page that lists everything gives Google little to match, so the plan gives drain cleaning, pest treatments and the rest their own pages.
Search in Pocatello
Where the SEO pages should point in Pocatello
SEO searches that name Pocatello total about 20 a month. That is a small base, so the work targets the trade searches a customer types when the job is real, and the agency phrases get a page that answers the question directly.
When we checked “plumber pocatello”, Facebook, MapQuest, Thumbtack and Yelp all appeared in the top 10 results. Those profiles need the same business name, phone and services as your site, because a customer who finds you there and then searches your name should find the same business.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo services pocatello | 10 | not reported |
| seo pocatello | 10 | not reported |
| seo agency pocatello | under 10 | not reported |
| seo company pocatello | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 9 to 243 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber pocatello”, as Google showed it to a searcher located in Pocatello. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the searches
Older housing sets the pages a Pocatello site needs
66.2% of Pocatello's homes were built before 1980. For those houses, the pages that matter are the ones about the work they need: repairs, replacements and upgrades, each with the details a homeowner would recognize.
The median year is 1971 for the city's housing, and Pocatello is the county seat of Bannock County. Pages that name only Pocatello leave customers elsewhere in Bannock County without an answer, so the plan adds service-area pages for the rest of the county.
- residents (2025 estimate)
- 58,771
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 24,135
- housing units
- of occupied homes owner-occupied
- 64.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.2%
- of homes built before 1980
- median home value
- $271,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Bannock County
Plumbing, roofing and pest control in Bannock County
Bannock County has 40 plumbing, heating and air-conditioning contractors. For a plumber or an HVAC company, the page list should follow the services: drain cleaning, water heaters and furnace repair each get a page with the job details and photos that match the search.
The county also has 8 roofing contractors and 4 pest control companies. A roofer's pages should separate repair from replacement, and a pest company's should separate the treatments it offers.
County Business Patterns
Trade and home service businesses in Bannock County
Establishments by industry, 2023
- Residential remodelers44
- Plumbing, heating and air-conditioning contractors40
- New home builders39
- Landscaping services31
- Electrical contractors22
- Excavation and site preparation contractors21
- Roofing contractors8
- Painting contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO work
How the Pocatello SEO month is spent
The profile and the pages come first, then the listings, the links and the reporting that shows where the calls came from.
1
Check the profile and the results
We look at what Google shows for your main trade searches and fix the categories, hours and services on your Google Business Profile first.
2
Write the trade pages
Each service you want more of gets a page written for a Pocatello customer, with the job details and photos that match the search.
3
Clean up the citations
Citations and directory profiles get the same name, phone and services as your site, and links point at the service pages that need them.
4
Report in calls and leads
The monthly report shows calls, leads and cost per lead, so the next month's work follows what the numbers say.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A septic company's website, SEO and ads, side by side
Byers Septic Service hired Lithium for a new website, SEO and Google Ads, so the card reflects all three pieces of work. Drake Snodgrass of Drake’s 7 Dees, a garden center, describes what the organic results looked like from his side.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Pocatello
The nearby cities with their own SEO pages
Each nearby city has an SEO page with its own search figures: Idaho Falls and Twin Falls in Idaho, then Ogden, Layton and Salt Lake City in Utah. Every other Idaho city is listed on the state page.
Published price
The monthly SEO range for a Pocatello business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Pocatello trade owners ask about SEO
Still curious?
Call (503) 766-5964 or email [email protected].
How much does SEO cost for a Pocatello business?
The range above covers most local retainers. Where you land depends on how many services and cities need pages and how much work the profile and site need first. We set the number before work starts.
When do the first Pocatello SEO changes show up?
The first technical fixes usually land in the first month. Rankings for local and long-tail terms tend to take 60 to 90 days after that, and the report counts calls and leads the whole way.
Can you promise a first-page ranking in Pocatello?
No one can promise a position, and we will not sell one. The work is what we stand behind: the profile, the pages, the listings and the links, with the report showing where calls came from.
Do we need a new website before SEO can start?
Not always. If the current site loads, is crawlable and has a page for each service, SEO can start on it. A rebuild makes sense when the site is too slow or the pages do not exist; otherwise we fix what is there first.
What do you need from us to start SEO?
A link to the site, access to the Google Business Profile and a list of the services you want to sell more of. If you have call records from the past year, bring those; they show how many calls come in and when the phone is busiest.
Free action plan
Find the Pocatello searches your pages are missing
Send a link to the site and name the services you want more calls from. A co-founder will review the profile, the page list and the first month's work on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ