Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Pocatello, Idaho
Pocatello Google Ads that bring calls your team can answer.
Pocatello service businesses get Google Ads with the account in their name, reports on calls and leads, and budgets set by what a lead is worth.
- Ads split by the job you want
- A landing page that matches the ad
- Cost per lead by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Click costs first
Pocatello PPC that starts with the click price
Lithium Marketing runs Pocatello Google Ads for service businesses, and the account stays in your name. The monthly report shows calls, leads and cost per lead. A click on “plumber pocatello” averages $33.31, so one wasted click matters, and the campaign has to be aimed at a call that gets answered.
Other trade searches cost less: “garage door repair pocatello” averages $15.30, with “pest control pocatello” at $11.50 and “electrician pocatello” at $8.66. That spread decides where a Pocatello budget starts, because a plumbing click and an electrical click need different offers and different landing pages.
The observed results page
What the Pocatello results page showed about paid ads
Our check of “plumber pocatello” turned up no paid ads, with the Map Pack at the top. Ad slots change by hour, searcher and budget, so treat that as a snapshot.
The profile and the paid campaign do different jobs. The ad brings a searcher to your page; the profile is what they find when they check your name afterward. A campaign works better when the profile behind it is complete, with the same services and phone number.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency pocatello | under 10 | not reported |
| ppc agency pocatello | under 10 | not reported |
| ppc management pocatello | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber pocatello | 1,900 | $33.31 |
| garage door repair pocatello | 90 | $15.30 |
| pest control pocatello | 210 | $11.50 |
| electrician pocatello | 260 | $8.66 |
| landscaping pocatello | 110 | $4.99 |
| hvac repair pocatello | 10 | not reported |
| water damage restoration pocatello | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 9 to 243 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber pocatello”, as Google showed it to a searcher located in Pocatello. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market around the city
The metro area your ads can cover
A Pocatello campaign can reach 91,591 people across the metro area. If the ads stop at the city limits, customers in the rest of the county may not see them, so the targeting should cover the county and the towns inside it.
Pocatello added 3.6% more residents between 2020 and 2025. The campaign should be built around the searches that happen every month, because those are the calls the budget can plan around.
- residents (2025 estimate)
- 58,771
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 24,135
- housing units
- of occupied homes owner-occupied
- 64.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.2%
- of homes built before 1980
- median home value
- $271,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Bannock County
Which trades can carry a Pocatello ad budget
Bannock County has 22 electrical contractors and 4 pest control companies. Both trades sell work that can usually be scheduled, which makes them a fit for a paid test: one campaign per service, a landing page that matches the ad and a budget small enough to read the cost per lead.
Roofing is a smaller field: 8 contractors in the county. A roofing campaign should separate repair from replacement, because the two jobs need different offers and different landing pages.
County Business Patterns
Trade and home service businesses in Bannock County
Establishments by industry, 2023
- Residential remodelers44
- Plumbing, heating and air-conditioning contractors40
- New home builders39
- Landscaping services31
- Electrical contractors22
- Excavation and site preparation contractors21
- Roofing contractors8
- Painting contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
The first month of a Pocatello ad account
Tracking goes in before the budget moves. The fee runs from $500 a month in management, plus ad spend, and the first month is spent reading what the clicks brought.
1
Start from the current account
If you already have an account, we go through the campaigns, the search terms and the conversion tags before changing anything.
2
Mark the calls and forms
Conversion tracking goes on the quote form and the phone number before any campaign spends money.
3
Build one campaign per service
Each service you want more of gets its own campaign and landing page, with negative keywords that keep the wrong searches out.
4
Check bids daily for 30 days
Bids and search terms get reviewed every day through the first month, then weekly, against your ad spend and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Portland glass company's ads, website and search
Town & Country Glass is a commercial glass company in Portland. Lithium built its website and ran its SEO and Google Ads, and the card shows the combined result. Chris Martin of Mt. Hood Pro Painting adds the owner's view.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Pocatello
Paid search for the cities around Pocatello
A campaign can cover more than Pocatello, and the pages below show PPC in Idaho Falls and Twin Falls in Idaho, then Ogden, Layton and Salt Lake City in Utah. The state page covers the rest.
Published price
The monthly fee for Pocatello Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions Pocatello owners bring up
Still curious?
Call (503) 766-5964 or email [email protected].
Who owns the Google Ads account?
You do. Lithium sets it up in your business name, with your billing and your login, and you keep the account and its history if you stop working with us.
What does the management fee cover?
It covers the work on the account: campaigns, landing pages, bids, search terms and the monthly report. The fee starts at $500 a month in management, plus ad spend, and scales with your ad spend, the channels we run and the landing page work.
How much should a Pocatello business spend on ads?
Enough to buy calls at a price the work can carry. The click prices above show why two trades start at different budgets: the budget follows what a lead is worth to you and what a click costs in your trade.
When do the first calls come in?
Calls usually start in the first week once tracking is live. The first 30 days get daily attention on bids and search terms, then the account moves to a weekly check.
Can you run ads on Facebook and Instagram too?
Yes. Google is not the only paid channel Lithium runs; Microsoft Ads and Facebook and Instagram ads are on the list too. A second channel earns its place when your buyers spend time there or the Google auction in your trade gets expensive. The first month stays on the lowest-cost calls, then we test the next channel.
Free action plan
Review your Pocatello ad budget on a short call
Tell us the trade you want more calls from and the monthly spend you have in mind. On a short video call, a co-founder will put that beside the click costs here and show where the first month's budget would go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ