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Digital marketing in Pomona, California

A digital marketing agency for Pomona's service businesses, from search to a call.

Los Angeles County lists 3,775 residential remodelers, so one Pomona plan has to make your business the one a customer calls.

  • A site that earns the call
  • Search pages for your trades
  • Ads and phones on one report

Google searches each month

What Pomona searches for, by service

30

searches a month

  • Web design
    20
  • SEO
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where a Pomona plan starts

What a Pomona marketing plan has to cover

A customer who cannot load your site, find the service page or get an answer on the phone calls the next company. Lithium Marketing builds the website and runs the search, ads and phone answering that keep those customers, and reports the result in calls and booked jobs.

The county is crowded: Los Angeles County holds 304,988 business establishments, and a Pomona company is one listing among them. The plan starts with what can be measured: a tracking number on the site, on the Google Business Profile and in every ad campaign, and one report that shows which service produced each call.

Pomona by the numbers

Older homes and a county line

Pomona's housing is old: 65.6% of its homes were built before 1980. For a plumber, electrician or roofer, repair and replacement pages should come before any page about new construction, and each one needs photos of the work and a plain explanation of what the crew will check.

The city also sits on the county line: the Los Angeles/San Bernardino county line forms most of the city's southern and eastern boundaries. A customer in Chino or Montclair may call you from across the line, so build service-area pages for those cities and set ad targets by city, not by the county.

residents (2025 estimate)
147,807
residents (2025 estimate)
population change, 2020 to 2025
-2.4%
population change, 2020 to 2025
housing units
44,373
housing units
of occupied homes owner-occupied
54%
of occupied homes owner-occupied
of homes built before 1980
65.6%
of homes built before 1980
median home value
$593,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Who else is in the county

Where the county's trade counts are thickest

Los Angeles County lists 2,765 plumbing, heating and air-conditioning contractors and 2,286 electrical contractors. Counts that large mean the customer has choices, so the website has to show finished work, reviews and a clear service list before the first call.

The smaller fields reward a narrow focus: 839 painting contractors and 435 pest control companies across the county. A painter who sorts a gallery by room and exterior, or a pest control company that explains each treatment on its own page, shows more than a competitor listing everything at once.

County Business Patterns

Trade and home service businesses in Los Angeles County

Establishments by industry, 2023

  • Residential remodelers
    3,775
  • Plumbing, heating and air-conditioning contractors
    2,765
  • Electrical contractors
    2,286
  • New home builders
    1,747
  • Landscaping services
    1,300
  • Painting contractors
    839
  • Roofing contractors
    487
  • Pest control companies
    435

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

How the work starts

The first tracking number, then the next service

Tracking comes before spending, so the first month shows where today's calls come from.

1

Agree what a good job is

We list the jobs you want more of, the ones you would rather stop buying, and the cities you cover.

2

Put one number on every channel

A tracking number goes on the website, the Google Business Profile and each ad campaign, so every call has a source.

3

Fix the weakest link first

Slow pages, thin service pages or a profile that lists the wrong services: whichever is costing calls gets fixed before the next service is added.

4

Add the next service when the numbers ask

Search, ads and the AI receptionist go in one at a time, each with its own reason from the call report.

Website and SEO proof

Robinson Restoration's new website and SEO

Robinson Restoration is a restoration company. Lithium built its new website and ran the SEO, and the card shows the organic result of that work. Nathan Boos of Hillsview Building adds his own take beside it.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Nearby cities

Where the plan changes next

Nearby cities have marketing pages of their own, so you can read how the plan changes with the market before you decide how many towns to add. The statewide list is one click away at the end.

Pricing

What a Pomona business pays for each service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Pomona marketing questions before you hire

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where does a plan usually begin?

The first strategy call decides that, not a package list. We look at how calls arrive today, which services already produce jobs and where the handoff breaks. If the phone goes unanswered after hours, that problem comes before any ad budget; if the site is hard to use on a phone, it comes before SEO.

Can I start with one service?

Start with one service. Pick the one that fixes the first gap, keep the same tracking on everything, and add the second when the call report supports it. Every service reports into the same numbers, so the decision rests on calls and booked jobs.

Who runs my account?

DJ Van Zanten takes every strategy call, and Allison McKenney handles the day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video, so a Pomona business gets the same setup as any other client.

How is the monthly total built?

The total is the sum of the services you choose, and the pricing section above lists every published price. A typical start is one service; the rest get added when the call report supports them, and custom automation is quoted after a free discovery call.

What do you need from me before the first call?

A link to your current site, the services you want more of, the cities you cover and whatever call records you keep. If you have photos of finished jobs, send those too. The first video call with a co-founder turns that into a short list of pages and a budget.

Free action plan

Book a call about the first fix in Pomona

Send the site link, the services that pay best and the cities you cover. A co-founder reads the site and your Google profile before the call, then shows you on a short video call which of the four services would move the phone first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan