FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
SEO in Richmond, Kentucky
Richmond service businesses get a Google profile, listings and pages built around the trade searches that bring calls, with a monthly report in calls and leads.

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Businesses
we’ve worked with
Businesses we’ve worked with
How the work starts
Lithium Marketing starts Richmond SEO with the searches that already name a trade, because those are the ones a customer types when the job is real. “plumber richmond ky” draws about 390 searches a month. The recorded results page for “plumber richmond ky” opened with local listings, ahead of the organic results.
The page also carried one paid ad, and Google decides those local listings, so no agency can sell you a spot in them. The work is to give Google a complete profile, consistent listings and pages built for the search.
Search in Richmond
An electrician search and a landscaping search are not the same customer. “electrician richmond ky” draws about 140 searches a month and “landscaping richmond ky” another 140, but the electrician’s caller usually wants a repair or a panel fixed while the landscaper’s wants a plan for a yard.
Read the click price next to the volume. “roofing company richmond ky” averages $35.10 a click on 50 searches a month, so a roofer has fewer searches to win and more riding on each one. That is a page and profile job first, with paid search covering the gaps.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo richmond ky | 10 | not reported |
| seo agency richmond ky | under 10 | not reported |
| seo company richmond ky | under 10 | not reported |
| seo services richmond ky | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber richmond ky”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richmond market
Older houses are a search category of their own in Richmond: 28.1% of the city’s homes date from before 1980, and the median home was built in 1994. A plumber or an electrician needs a page for the problems those houses bring, not one page for everything.
Richmond added 15.6% more residents between 2020 and 2025, and Eastern Kentucky University sits inside the city. New households make area pages worth writing for the parts of town your crews cover.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Madison County
Madison County’s two biggest trade groups are plumbing and HVAC, with 40 contractors, and landscaping, with 31 companies. In fields that size, a customer has plenty of names to compare, so reviews, photos and a separate page for each job type do more than a slogan.
Roofing is smaller, with 11 contractors in Madison County, and electrical has 12. A roofer or an electrician with a page for the exact job can answer a search that a general contractor page never will.
County Business Patterns
Trade and home service businesses in Madison County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
Every retainer starts with the profile and the pages a caller lands on.
We fix the slow templates, the broken links and the pages Google cannot crawl, because a page it cannot read will not show.
We load the profile with your services, photos and the towns you cover, then hand you a review request you can text a finished customer.
The trade searches that bring calls get a page, plus area pages for Richmond and the towns your crews already cover.
Facebook, Nextdoor and Yelp each get the same name, phone and service list as your site, and new links point at the pages that earn calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Client work
F&W Fence Co. put its website, SEO and Google Ads in Lithium’s hands, and the three ran as one program. What that program produced is on the card beside this text. Matt Johnson’s quote comes from his time running On-Target Landscape.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Richmond
The pages below carry the local numbers for Lexington, Louisville, Covington, Cincinnati, Huntington and Knoxville. Every Kentucky city we cover sits on the state page.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The scope decides it: how many services need their own pages, how many towns you cover, and what one job is worth. A single electrician chasing repair calls needs less than a remodeler selling additions across Madison County. A co-founder scopes it against your lead value and puts the number in the proposal.
Technical fixes usually move inside the first month. The local and long-tail rankings that bring calls tend to follow over 60 to 90 days, and revenue builds from about month four. The monthly report counts calls and leads from day one, so the trend is visible before the rankings settle.
You do. Your domain, hosting account, WordPress install and the content are yours, and the Google Business Profile stays in your business name. The pages keep working and the profile keeps its history if you move the work elsewhere.
Sometimes. If the pages are thin or the site is slow, the fix is new pages and faster hosting, and a rebuild is sometimes the cheaper route. We look at the site before quoting the retainer, and the proposal says whether the site needs work first.
AI results reward a page that answers the question in its first sentence and backs it up with clear facts. We write that way and add schema to help machines read the page. The same business details run across the site and the listings. Nobody can promise an AI mention, so the monthly report keeps to calls and leads.
Free action plan
Tell us the trade searches you want to win and the towns you cover. A co-founder will read your site and your Google profile before a short video call, then show you which pages and listings to fix first.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ