SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Richmond, Kentucky
A marketing agency for Richmond service businesses, with four services and one report.
Richmond service businesses get the website, search, ads and phone handled by one company, with one report for the calls all four produce.
- Ads and SEO on one budget
- A written plan before work starts
- Calls tracked by service
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Richmond plan
Where a Richmond marketing plan begins
Lithium Marketing runs one marketing program for a Richmond service business: the website, the search work, the ads and the phone line, measured together. Richmond gained 15.6% more residents between 2020 and 2025, and the companies serving those new households compete for the same search results.
A customer looking for work done in Richmond searches for the trade, not for a marketing plan. Madison County has 1,808 businesses of all kinds, including 40 plumbing and HVAC contractors, 31 landscaping companies and 27 residential remodelers, so the website, the Google profile and the phone all have to say the same thing about which of that work you do.
The four services
The four services, and what each one fixes
Pick the first service by the gap you want to close, and add the next one when the numbers support it.
SEO in RichmondPages built around the Richmond trade searches, a Google profile that matches them and a report in calls and leads.Learn more Web design in RichmondA WordPress site you own, with finished jobs up front and a call button within thumb reach.Learn more PPC in RichmondGoogle Ads by job type, each with its own landing page, tracked to the calls it brings.Learn more AI receptionist in RichmondAn AI receptionist that answers, qualifies and books, plus custom automation scoped after a free call.Learn more
Search in Richmond
What a Richmond customer types before they call
Trade searches are where the calls start. “plumber richmond ky” draws about 390 searches a month, “pest control richmond ky” about 170, and “landscaping richmond ky” and “electrician richmond ky” about 140 each.
Click prices tell you which of those searches to buy and which to earn. An average click on “plumber richmond ky” costs $32.47, against $4.75 for “landscaping richmond ky”, so the plan puts SEO and the Google profile behind the expensive trades and can test paid search on the cheaper ones.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency richmond ky | under 10 | not reported |
| digital marketing richmond ky | under 10 | not reported |
| marketing agency richmond ky | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company richmond ky | 50 | $35.10 |
| garage door repair richmond ky | 70 | $33.22 |
| plumber richmond ky | 390 | $32.47 |
| pest control richmond ky | 170 | $22.51 |
| hvac repair richmond ky | 30 | $19.52 |
| electrician richmond ky | 140 | $16.03 |
| landscaping richmond ky | 140 | $4.75 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 573 to 815 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber richmond ky”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richmond market
Owners, renters and a housing mix that spans eras
Richmond’s owner-occupied share is 38.3%, against 62.0% in Madison County, so a large rental market sits inside the city. Put a line on the site for tenants and property managers and a separate one for owners, and say who approves the work before the call.
Richmond’s housing spans several eras: 28.1% of the city’s homes predate 1980, 17.6% were built in 2010 or later, and the median home was built in 1994. Older houses call for repair and replacement pages; newer ones call for installation and upgrade pages.
- residents (2025 estimate)
- 40,663
- residents (2025 estimate)
- population change, 2020 to 2025
- +15.6%
- population change, 2020 to 2025
- housing units
- 16,738
- housing units
- of occupied homes owner-occupied
- 38.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 28.1%
- of homes built before 1980
- median home value
- $214,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Madison County
The county’s trade mix, and what it means for your pages
Madison County has 40 plumbing and HVAC contractors, 31 landscaping companies and 27 residential remodelers. Those are the county’s three largest trade groups, so a business in any of them needs pages that separate repair work from installation and maintenance work.
The smaller fields are distinct as well. The county has 16 home builders, 12 electrical contractors, 11 roofing contractors and 7 excavation and site preparation firms, and each one sells something different: a plan set, a panel upgrade, a roof replacement, a graded lot.
County Business Patterns
Trade and home service businesses in Madison County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors40
- Landscaping services31
- Residential remodelers27
- New home builders16
- Electrical contractors12
- Roofing contractors11
- Excavation and site preparation contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Richmond plan gets built
Tracking comes first, then the site and the pages, then the ads that fill the gaps.
1
Count what comes in now
We connect your forms and calls to one report, so the first month shows what your Richmond leads look like today.
2
Make the site ready for traffic
If the site is slow on a phone or hides the number, it gets rebuilt or repaired before any traffic is sent to it.
3
Build the pages the work needs
Each service and each town you cover gets its own page, starting with Richmond and the places your crews already work.
4
Add ads where search is slow
Google Ads covers the jobs you need sooner, with the budget set per service and reviewed against the calls it produces.
Client work
A septic company’s website, SEO and Google Ads
Byers Septic Service needed a website, SEO and Google Ads to work as one program, and Lithium ran all three. The card beside this section reports the combined result. Drake Snodgrass adds his view in the quote beside it.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Richmond
Marketing beyond the Richmond city line
A Richmond plan often grows to cover Lexington, Louisville and Covington, and the pages below carry the same four services for each city on the list, in Kentucky and the states next door. The Kentucky page collects the state’s cities.
Pricing
Four published prices, one Richmond plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before a Richmond business picks a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
What handles calls that come in after hours?
For after-hours calls, the AI receptionist is the smallest fix. It takes the call at any hour, asks your qualifying questions, books the job or sends the caller to a person, and it costs $179 a month with no contract and no setup fee. Your team wakes up to the details, not a voicemail.
Can we start with SEO and add the website later?
You can start with one service, though a slow or thin site undercuts SEO from the first month. A co-founder will look at the site and the profile together and say which order gets calls sooner. If the site needs work first, the proposal says so before you spend on links or pages.
How does a video call work when your team is out on jobs?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the call, and you can bring whoever answers the phone or bids the work. Nothing needs a meeting room, and no one has to leave a job site to join.
How is a plan with two services priced?
Two services are priced separately and added together. The website is quoted once, the monthly work is billed monthly, and the proposal lists every line and what it covers. A custom automation project is scoped on its own.
What if most of our work comes from property managers?
Then the site and the intake should say so. The city’s rental share makes rental work part of this market, and a property manager usually asks for a service list, a response time and one number to call. We write that page and give the phone rules that route those calls.
Free action plan
Map out a Richmond marketing plan before you spend
Tell us what you sell, the towns you cover and which service you want first. On a short video call, a co-founder will put the work in an order and put a price on each step.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ