Rogers searches name a service and a town, and the SEO work answers both with a page.

Three inputs set the number: the pages the plan must build, the repair the site and profile need first, and the revenue one customer brings you. The first two describe the work, the third describes what it has to return. A smaller business with a sound site stays near the bottom of the range; a larger site with more services moves toward the top.

Plan on two clocks. Site repairs and technical fixes often move inside 30 days. The local rankings and longer phrases that bring steady calls usually need 60 to 90 days, and the revenue curve tends to bend upward from month four. Calls and leads have been counted since the first month, so the report shows progress before revenue does.

There is no switch we can flip. What Lithium controls is the work: categories and photos in the Google Business Profile, a page for each service, the same details on every listing and a routine for asking customers for reviews. Which businesses Google shows in the map is Google's decision, and the report tracks the calls that follow.

The retainer starts with a six-month term, because local work needs that long to show. Once it ends, the agreement rolls month to month, and 30 days' notice closes it.

No separate invoice exists for it: answer-first sections, schema and matching business details are part of the monthly retainer. Those changes make the site easier for AI tools to read and quote. Whether a tool mentions you is not something we can promise, so the report stays on calls and leads.