Sandy SEO that starts in the Map Pack and ends in a phone call.

Three things move the number: how many services need their own page, the state of the current site and the value of one booked job. A single-service company with a site that already loads well pays less than one rebuilding a thin site across several trades.

The technical work tends to show first, often inside a month. Rankings for local and long-tail phrases generally take 60 to 90 days, and revenue builds from month four. The report counts calls from day one, so the early weeks still show whether the work is landing.

The usual service agreement starts with six months, then runs month to month on 30 days’ notice. Local rankings take time to build, which is why the first term exists, and after that you can end the work with notice.

The retainer includes the groundwork: pages that answer a question in the first sentence, schema that names the business and the same details everywhere. That gives AI tools something clean to quote. No one controls whether a mention happens, so the report keeps counting calls and leads.

We add it as a page of its own, with the questions your staff already answers on the phone. The Google Business Profile gets the service at the same time, and the page goes into the monthly report so you can see whether it produces calls.