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PPC in Sandy, Utah

Google Ads for Sandy service businesses, reported in calls and cost per lead.

A Sandy Google Ads campaign tracks every call to its keyword, sends each job type to its own page and reports cost per lead.

  • Call tracking before the first click
  • Each job type gets its own page
  • A budget tied to the work you take
F&W Fence Co. website homepage for fence installation, supply and repair
4Xmore ranking keywords for F&W Fence Co. (190 to 745 keywords)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Sandy PPC, answered

Where a Sandy Google Ads budget goes first

A single “garage door repair sandy ut” click averages $123.59. At that price, a Sandy Google Ads account that cannot name the keyword behind a call is guessing, so Lithium Marketing wires call tracking in before the budget moves.

The management fee starts at $500 a month, plus ad spend, and it is separate from what Google charges for the clicks. The Google Ads account is opened in your name, and Lithium works inside it. We agree the budget and the fee before the first campaign goes live, then report on calls, leads and cost per lead.

The Sandy market

Budget around owner-occupied homes

75.2% of Sandy’s occupied homes are owner-occupied, so a repair ad should speak to the person who pays the bill. That shapes the landing page: the copy names the work, the coverage and the next step, without asking a tenant to approve a job.

The Jordan River forms part of Sandy’s western border with West Jordan and South Jordan. If your crews cross it, the campaign should name every city you serve, because a searcher in West Jordan is a different target than one in Sandy.

residents (2025 estimate)
92,386
residents (2025 estimate)
population change, 2020 to 2025
-5.2%
population change, 2020 to 2025
housing units
34,790
housing units
of occupied homes owner-occupied
75.2%
of occupied homes owner-occupied
of homes built before 1980
42%
of homes built before 1980
median home value
$614,100
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Salt Lake County

Which trades get the campaign, and how hard to bid

Salt Lake County has 385 electrical contractors and 134 roofing contractors. A roofer with one sharp landing page can compete for the searches that fit the work, while an electrician selling several services needs a campaign and a page for each one it wants to sell.

The county also has 44 pest control companies, and “water damage restoration sandy ut” draws 10 searches a month. A search that small is a thin test, so those campaigns start on a limited budget and get judged on what each call costs.

County Business Patterns

Trade and home service businesses in Salt Lake County

Establishments by industry, 2023

  • Landscaping services
    500
  • Plumbing, heating and air-conditioning contractors
    481
  • Residential remodelers
    467
  • Electrical contractors
    385
  • New home builders
    363
  • Painting contractors
    255
  • Excavation and site preparation contractors
    135
  • Roofing contractors
    134

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

What a Sandy Google Ads account gets in month one

No spend changes until every call has a source, and the campaigns are shaped around the work your crews can take.

1

Read the account you have

If an account is already running, we read its search terms and conversions first, then keep what produces calls and write down what does not.

2

Give every call a source

Before we change bids, each call and form gets a tracking tag that names the keyword and the ad behind it.

3

Separate the jobs you want

The work you want more of gets its own campaign, its own landing page and its own budget line, so one service cannot hide inside another.

4

Adjust daily, then weekly

The first 30 days get a daily look at bids and search terms. After that the account moves to a weekly review.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Paid search inside a three-service case

A garden center’s website, SEO and paid search

Google Ads ran alongside a website and SEO for a garden center, Drake’s 7 Dees, and the card shows the combined result. Matt Johnson, who ran On-Target Landscape, adds his view.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

Other PPC pages

Campaign pages for the cities around Sandy

Nearby cities have their own PPC pages with local click costs. The Utah page lists the other cities Lithium covers.

Published price

What a Sandy ads budget pays for

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What Sandy owners ask before funding ads

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where should the first month’s spend go?

Start where a booked job is worth more than the clicks it takes to win it. The table above shows what common Sandy trade searches cost, so we pick one service, set a test budget and read the call costs before adding a second campaign.

When do the first calls arrive?

Most campaigns see their first calls inside the first week, once tracking is live. The work after that is subtraction: drop search terms that never produce a call and put the money behind the ones that do.

Can we change the budget after the first month?

Yes, once the tracking shows what a call costs. We review the campaigns against your capacity and move money between them, and the management fee follows the ad spend and the work you approve.

Do you run ads anywhere other than Google?

Google is the usual starting point. Microsoft, Facebook and Instagram get added only when the audience clearly lives there or a trade’s Google clicks are too costly, and the first channel’s tracking has to show a return before a second one starts.

How will we know which ads produce jobs?

The report starts with the keyword and ad behind each call, then totals calls, leads and cost per lead per campaign. Once your team marks which leads became jobs, you can see which campaign paid for the work.

Free action plan

See what Sandy clicks cost before you spend

Bring the work you want more of and the value of one booked job. A co-founder will set those against the click costs above and put a starting budget on the table during a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan