Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Marketing in Santa Maria, California
Marketing for Santa Maria service businesses that want more calls.
A Santa Maria business gets its website, SEO, ads and phone answering from one team, with prices published and a co-founder on the first call.
- The services you buy, one team
- Calls tied to the channel behind them
- Prices published up front
Google searches each month
What Santa Maria searches for, by service
50
searches a month
- Web design40
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
What a Santa Maria marketing plan should cover
Call tracking is the first piece, because calls from the website, the search work, the ads and the phone all get counted in the same place. Lithium Marketing runs all four for Santa Maria service businesses. The city holds 111,390 residents, and a trade business here can sell to its residents and to Santa Barbara County's 12,484 establishments.
Trade searches are the ones to win. The website and SEO go after the trades first, Google Ads buys the jobs you need sooner, and the AI receptionist answers the calls the other three produce.
Pick one, or all four
Four ways a Santa Maria business gets more calls
Pick the gap that costs you the most work. The four cards open this city's page for each service, and any of them can run on its own.
SEO in Santa MariaSearch work built around the trades you sell: the profile, the service pages and the reviews that back them.Learn more Web design in Santa MariaA fast WordPress site you own, with finished jobs on it and a call button a thumb can reach.Learn more PPC in Santa MariaPaid search that starts with tracking, so every click can be tied to the calls and jobs it produced.Learn more AI receptionist in Santa MariaA receptionist that answers every call, books the job and hands a caller to your team on your terms.Learn more
Where the searches land
Where Santa Maria searches go
Searches for a marketing agency rarely name Santa Maria, and the service totals above stay small: about 10 a month for SEO and 40 for web design. A plan that waits for someone to search for an agency will wait a long time, so the pages start with the trades.
The trade searches are where that demand shows. A garage door search in Santa Maria draws 170 a month at $44.33 a click, and a landscaping search in Santa Maria brings the same 170 at $4.47. The spread decides which service leads: the expensive trade needs SEO and a profile first, and the cheap one can test ads early.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency santa maria | under 10 | not reported |
| digital marketing santa maria | under 10 | not reported |
| marketing agency santa maria | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair santa maria | 170 | $44.33 |
| plumber santa maria | 1,000 | $18.97 |
| pest control santa maria | 320 | $14.00 |
| electrician santa maria | 140 | $8.46 |
| landscaping santa maria | 170 | $4.47 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 224 to 297 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber santa maria”, as Google showed it to a searcher located in Santa Maria. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The numbers behind the market
Older homes in a metro that reaches past the city
Santa Maria's median home value is $531,700, and 46.7% of its homes were built before 1980. If your work is repair, replacement and remodel on houses like those, the site needs a page for each job type and photos of finished work that match the housing here.
The Santa Maria-Santa Barbara metro area holds 442,065 people, and a business that takes work outside the city limits needs those places named on its service pages, because Google matches a page to the place it names.
- residents (2025 estimate)
- 111,390
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 30,482
- housing units
- of occupied homes owner-occupied
- 50.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 46.7%
- of homes built before 1980
- median home value
- $531,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county's trade mix
The county's trade mix, and what it means for a plan
Santa Barbara County has 261 landscaping companies and 228 residential remodelers, the two deepest groups on the chart. In fields that crowded, a gallery of finished work and a page for each service do more for you than a bigger ad budget.
Smaller groups work the other way. The county has 109 new home builders and 51 roofing contractors, and each of them can own a narrower set of searches with one strong page. Choose the trades you want more of, then build those pages before adding channels.
County Business Patterns
Trade and home service businesses in Santa Barbara County
Establishments by industry, 2023
- Landscaping services261
- Residential remodelers228
- Plumbing, heating and air-conditioning contractors185
- Electrical contractors142
- Painting contractors112
- New home builders109
- Roofing contractors51
- Excavation and site preparation contractors46
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Which service comes first
How the four services fit together in Santa Maria
The tracking goes in first, so the order of the services comes from what your own calls show.
1
Put every channel in one report
The site, the Google Business Profile and every live ad feed the same call and form report, so a week's calls and forms land in one place.
2
Make the site ready for the traffic
A phone visitor should see proof and a way to call without hunting. If the current site cannot do that, it is rebuilt before SEO or ads send anyone to it.
3
Build the pages the work needs
Each service you want more of, and each town you cover, gets a page a customer can land on and a place for the ads to point.
4
Answer the calls that arrive
The receptionist takes the after-hours and on-the-job calls, and custom automation sends the follow-up text and review request.
What the work did
A Portland glass company's website, SEO and Google Ads
Lithium built the website, ran the SEO and managed the Google Ads for Town & Country Glass, a commercial glass company in Portland, and the card shows what followed. Drake Snodgrass, owner of Drake's 7 Dees, gives the owner's view in the quote beside it.
Commercial glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesOther California cities
Marketing for the cities near Santa Maria
Ventura, Oxnard and Bakersfield have their own marketing pages below, and so do Thousand Oaks, Simi Valley and Visalia. The California page lists every city Lithium covers.
Pricing
The published price for each Santa Maria service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to ask a Santa Maria marketing partner
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Santa Maria owner start, and what comes second?
The first call decides it, not a package. A phone that rings out, a site that stumbles on a phone and a business nobody finds online are three different problems, and each points at a different service. Bring your call log and your site, and a co-founder will name the one that moves first.
Can I hire Lithium for one service and add the others later?
One service is a fine place to begin. Start with a website or a Google Ads account, then take on the rest when the numbers support it. The tracking is the same either way, so a service added in month six shows up in the same call and lead numbers as the first one.
How long is the agreement, and how does either side end it?
The usual service agreement starts with six months and then runs month to month. Either side can end it with 30 days' notice, and the AI receptionist carries no contract at all.
How does Lithium work with a business in Santa Maria?
Video calls, email and the phone. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle. We work with every client by video, so a Santa Maria business gets the same team, the same account manager and the same monthly reporting as any other client, and a co-founder sits on the strategy calls. Nothing about the plan changes because your business sits outside Portland, and nobody has to travel to start.
How will I know whether the plan is working?
The monthly report counts calls, leads and cost per lead by channel, so you get a number, not an opinion. If calls are not turning into work, the next month's plan starts with the page or the follow-up that loses them.
Free action plan
Ask for a free plan built around your Santa Maria business
Your trade, the area you cover and the work you want more of are enough to start. On a short video call, a co-founder puts the four services in an order that fits your calendar.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ