Google Ads for Santa Maria service businesses, measured in cost per lead.

Set the budget from what a booked job is worth, then let the first month's cost per lead correct it. Your trade's click cost and the share of visitors who call decide how far that starting figure goes. We agree on one number together and move it only when the report shows what a lead costs.

A week is a fair expectation for the first calls, as long as tracking is live on day one. Then the account starts to learn: the phrases that never convert get cut, the budget follows the ones that book work, and cost per lead becomes clearer as the data builds.

A fee for the management, billed apart from the ad spend itself. It grows with your budget, the channels in play and any landing pages we build. Nothing launches until you have agreed that number, and the term sits in the usual service agreement.

Google is the usual first stop, not the only channel. Two other channels get managed here as well: Microsoft's search ads, and Meta's placements on Facebook and Instagram. Either one earns a place when your buyers already spend time there, or when the clicks on Google run high for your trade. Start where calls cost least, and open the second channel only when the reports show it paying.

A page per campaign, with calls, leads and cost per lead on it, and the keyword and ad listed beside each call. When you flag the leads that turned into work, that page can trace a campaign from the click to the job it paid for.