Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing for Alexandria service businesses
Digital marketing and SEO for Alexandria service businesses that want more calls.
An Alexandria service business can buy its website, local search, ads and phone as one plan, with published prices and a co-founder on the first call.
- The services you buy, one team
- Call tracking on every channel
- Reports in calls and booked jobs
Google searches each month
What Alexandria searches for, by service
600
searches a month
- Web design340
- SEO190
- Digital marketing70
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with one plan
What one Alexandria marketing plan covers
A website, local search, paid ads and a phone line that answers every call are four separate jobs. Lithium Marketing runs all four for Alexandria service businesses, and reports the result in calls and booked jobs. The city sits inside the Washington-Arlington-Alexandria metro area, home to 6,465,724 people, so the same plan has to work for a customer on a close-in block and one across the Potomac.
Alexandria packs 10,757 people into each square mile, and 42.1% of its occupied homes are owner-occupied. Dense blocks reward neighborhood pages and a tight ad radius, and a property manager calling about a rental needs the same clear answers as an owner. That mix is why the plan starts with one map of the city and one set of tracking, then adds services as the calls justify them.
The four services
What the plan can put to work in Alexandria
Pick one service or run all four. Each card opens the Alexandria page for that service, so you can see the work before you choose.
Search that earns callsService and neighborhood pages, a complete Google Business Profile and review requests after finished jobs.Learn more A site built to be calledA fast WordPress site in your name, with job photos, tap-to-call and a quote form built for a phone.Learn more Ads aimed at booked jobsPaid search with a landing page per job and every call tagged to the keyword that paid for it.Learn more A phone line that answersEvery call answered at any hour, urgent ones routed to your team, and follow-up automation quoted on its own.Learn more
Search in Alexandria
Where Alexandria searches go
About 70 searches a month name Alexandria and marketing, and 30 are “marketing agency alexandria”. That number is small, so the plan should not be judged by it. The trade searches below are the market: “pest control alexandria” draws 210 searches a month and averages $153.15 a click.
“Landscaping alexandria” averages $11.91 a click, which gives a landscaper room to test ads early. The expensive clicks in the table are where the page and the Google profile have to earn the call before the budget does.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency alexandria | 30 | not reported |
| digital marketing agency alexandria | 20 | not reported |
| digital marketing alexandria | 20 | $8.89 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control alexandria | 210 | $153.15 |
| hvac repair alexandria | 90 | $75.11 |
| roofing company alexandria | 20 | $71.12 |
| garage door repair alexandria | 390 | $44.32 |
| plumber alexandria | 1,300 | $27.61 |
| electrician alexandria | 480 | $21.51 |
| landscaping alexandria | 210 | $11.91 |
| water damage restoration alexandria | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 761 to 8,100 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber alexandria”, as Google showed it to a searcher located in Alexandria. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Alexandria market
A compact city with old housing and a renter share
Alexandria is an independent city, and large portions of neighboring Fairfax County have Alexandria mailing addresses. That matters for the plan: an area page or an ad target that treats every Alexandria mailing address as the city can send your crews to jobs outside the service area you set.
59.8% of Alexandria’s housing was built before 1980, and the median home dates from 1974. Older houses generate repair, repipe and reroof questions, so each service you sell should have pages for the jobs those houses need, not one general page with a list.
- residents (2025 estimate)
- 160,662
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.7%
- population change, 2020 to 2025
- housing units
- 80,844
- housing units
- of occupied homes owner-occupied
- 42.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 59.8%
- of homes built before 1980
- median home value
- $735,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Alexandria
Remodelers lead, and the phone trades follow
Alexandria city has 33 residential remodelers, 12 landscaping services and 5 roofing contractors. Remodelers and landscapers sell projects, so their pages need finished-job photos and a clear estimate request. Roofers sit in a smaller field, where a page for each job you take, from a leak repair to a full replacement, gives a customer a reason to call.
Plumbing and HVAC contractors are the phone trades, and their pages put the number first. A plumbing page that opens with a paragraph about the company buries the repair the caller needs. Lead with the repair, the areas you cover and a tap-to-call button.
County Business Patterns
Trade and home service businesses in Alexandria city
Establishments by industry, 2023
- Residential remodelers33
- Plumbing, heating and air-conditioning contractors22
- New home builders15
- Landscaping services12
- Electrical contractors10
- Carpet and upholstery cleaners9
- Painting contractors6
- Roofing contractors5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How an Alexandria plan gets built
Tracking comes first, because every later choice depends on knowing which calls the work produced.
1
Draw the service map
We list the parts of Alexandria and the Fairfax County addresses you cover, then use one map for the site, the Google profile, the ads and the phone.
2
Put a number on every call
Call and form tracking go on the site, the profile and any live ads, so the first report says where each job came from.
3
Build the pages the trades need
Each service gets its own page, and each area gets one too, written for the customer who is comparing local names.
4
Answer, report and adjust
The AI receptionist takes every call 24/7, and custom automation, scoped separately, can handle follow-up texts and review requests. The monthly report shows which pages and campaigns produced booked work, so the next month’s budget follows the calls.
Proof
Drake’s 7 Dees: website, SEO and Google Ads on one card
Drake’s 7 Dees runs a garden center, and it hired Lithium to build a website and to handle SEO and Google Ads. The card reports what that combined work produced, so no single service takes the credit. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, gives his account beside it.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Alexandria
Cities and counties in the same market
Alexandria borders Washington, D.C. to the northeast, and the Northern Virginia metro page covers the wider region. The city pages below run from Arlington to the Maryland cities of Silver Spring, Waldorf, Germantown and Columbia, and the Virginia page lists every other city we cover.
Pricing
What the services cost an Alexandria business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Alexandria marketing questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix first in Alexandria?
Whatever loses the most work. A call that rings out after hours points to the phone line. A page that loads slowly points to the site. A site that works but gets no visitors points to search or ads. A co-founder reviews the tracking, site and listings on the first call and picks one place to start.
Can we hire one service and add the rest later?
Start with the one service that fixes the biggest gap, then add another when the report shows the calls. All four feed the same call tracking, so a service added later appears in the same call and booked-job counts as the first one.
How is the price set when we combine services?
Each service is quoted on its own line, so you can see what you are buying. SEO depends on how many pages and profile changes your market needs. Google Ads depends on your ad spend and the channels you run. A website is a fixed quote for the page count. Add the services you want and skip the rest; no package price hides the parts.
How does Lithium work with an Alexandria business?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your first call is with a co-founder, and your account manager handles the day-to-day questions.
Do you work with trades besides plumbing and remodeling?
Yes, across the home services: HVAC, electrical, roofing, landscaping, painting, pest control and restoration. The order of the work changes by trade, and so does the channel mix. A co-founder sets that mix with you, using the searches and click costs for the work you sell.
Free action plan
Get a free Alexandria plan built around your calls
Tell us the trades, neighborhoods and jobs you want more of, and send your website. On a short video call, a co-founder will show which service should come first and what the published prices cover.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ