GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Washington, D.C.
A marketing agency that turns Washington, DC searches into booked jobs.
One plan ties your website, search, ads and phones together for Washington, DC service businesses, with reports showing calls and leads by source.
- District, Maryland and Virginia covered
- Calls traced to the service behind them
- An AI receptionist answering 24/7
Google searches each month
What Washington searches for, by service
3,000
searches a month
- Digital marketing1,170
- SEO1,080
- Web design720
- PPC management30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The plan in brief
How four services fit one Washington, D.C. business
Lithium Marketing connects website work, SEO, Google Ads and phone answering around the jobs your Washington, D.C. business wants to book. If your crews cross the District line, we plan for your part of the Washington-Arlington-Alexandria, DC-VA-MD-WV metropolitan area, where 6,465,724 people live, with the same service area across every channel.
Commuters from the city’s Maryland and Virginia suburbs push its daytime population past one million. A customer searching while in the District may need work at a suburban address. If you serve both places, we make that coverage clear on the website and in your phone answers, so the customer can check before requesting a visit.
Four services
Start with one service or run all four across the District
Begin with whichever gap costs you the most jobs; every card links to the full Washington, D.C. page for that service.
SEO in Washington, D.C.Pages for the D.C. neighborhoods and suburbs you work in, plus Google Business Profile work aimed at searches like “plumber washington dc”.Learn more Web design in Washington, D.C.Photos of the rowhouses, condos and suburban homes you have worked on, a call button on every screen and a WordPress site that stays yours.Learn more PPC in Washington, D.C.Google Ads split by trade and by jurisdiction, so District, Maryland and Virginia jobs each get their own budget and their own call tracking.Learn more AI receptionist in Washington, D.C.Your D.C. quadrants and suburban service limits go into the receptionist’s knowledge base, so callers can check coverage and arrange a visit while your crew works.Learn more
Searches naming D.C.
Which D.C. searches deserve your money first
“Landscaping washington dc” and “pest control washington dc” each draw about 1,000 searches a month, but their clicks are priced far apart: $8.52 on average for landscaping and $32.85 for pest control. We compare those costs with your job margins before setting an ad budget. Both businesses need call tracking from the start to judge whether the calls justify more spending.
Plumbing is the biggest trade search naming the city, at about 1,300 a month for “plumber washington dc”. A plumber is the clearest case for running all four services together: SEO for the Map Pack, ads for the jobs that can’t wait, a website that turns both into calls and the receptionist for whatever comes in overnight.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency washington dc | 480 | $18.28 |
| marketing agency washington dc | 480 | $9.52 |
| digital marketing washington dc | 210 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair washington dc | 50 | $126.05 |
| garage door repair washington dc | 260 | $43.75 |
| pest control washington dc | 1,000 | $32.85 |
| plumber washington dc | 1,300 | $32.85 |
| roofing company washington dc | 210 | $19.31 |
| electrician washington dc | 720 | $13.03 |
| landscaping washington dc | 1,000 | $8.52 |
| water damage restoration washington dc | 390 | $1.55 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 34 to 360 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber washington dc”, as Google showed it to a searcher located in Washington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The D.C. market
Quadrants, neighborhoods and what a house is worth
Washington is split into four quadrants centered on the Capitol Building, with 131 neighborhoods overall. A plumber in Northwest and a painter in Southeast sell to different streets, so your area pages, Google Business Profile service area and ad locations should all start from the quadrants and neighborhoods you work in, the same list in all three places.
Washington’s median home value is $737,100. If you sell major repairs or improvements, show how you protect the customer’s property: explain the work, display finished projects and make your warranty easy to find. We carry those details from the service page into the ads and phone answers, so a caller gets a consistent explanation.
- residents (2025 estimate)
- 693,645
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 361,014
- housing units
- of occupied homes owner-occupied
- 41.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 69%
- of homes built before 1980
- median home value
- $737,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the District
Remodelers lead the District’s trade count
Residential remodelers are the largest group on the chart, at 138 in the District of Columbia. A remodeler sells large projects, so the website and SEO carry most of the load: a page for each kind of remodel, galleries of finished rooms and reviews that mention the project.
Plumbing, heating and air-conditioning is next on the chart, with 37 contractors in the District of Columbia. Repair trades like that one, and electricians, win jobs by phone, so Google Ads that ring your line and an AI receptionist that answers it count for more than a big gallery.
County Business Patterns
Trade and home service businesses in District of Columbia
Establishments by industry, 2023
- Residential remodelers138
- Plumbing, heating and air-conditioning contractors37
- New home builders24
- Electrical contractors22
- Landscaping services22
- Excavation and site preparation contractors14
- Painting contractors12
- Roofing contractors6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How it starts
Building a D.C. plan in the right order
Nothing gets more budget until it can show the calls it produced, so the plan begins with measurement and widens from there.
1
Agree on the jobs worth chasing
We start with the work you want more of and what each job is worth to you, because that decides where the budget goes first.
2
Give every source its own tracking
Your website, Google Business Profile and any ads you already run each get a tracked number or form tag, so the first monthly report splits calls by source.
3
Make the site ready for traffic
SEO and ads both land on your website, so a slow page or a hidden phone number gets repaired before more visitors are sent its way.
4
Add SEO, ads and the receptionist
SEO goes after the Map Pack and service searches, Google Ads covers urgent jobs, and the AI receptionist answers whatever they bring in, day or night.
Results
A Gulf Coast glass company’s website, SEO and Google Ads
Dixie Glass has served the Mississippi Gulf Coast since 1946. Its case study covers a Lithium website build, search optimization and Google Ads. For an owner’s view of the relationship, read Kevin Atiyeh’s account of how we learned the specialties of Atiyeh Bros, his carpet and rug business.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround D.C.
Marketing pages for the Maryland and Virginia suburbs
The District borders Montgomery County, Maryland, to the northwest, Prince George’s County, Maryland, to the east, Arlington County, Virginia, to the west and Alexandria, Virginia, to the south. Use the nearby marketing pages to compare the places your crews serve, or open the District of Columbia overview for the wider service plan.
Pricing
Prices for each service, side by side
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Hiring one agency for D.C. work: owners’ questions
Still curious?
Call (503) 766-5964 or email [email protected].
Can one agency cover my District, Maryland and Virginia jobs?
Yes, as long as you tell us where you want the work. Lithium builds your area pages, Google Business Profile service area and ad targets around the District neighborhoods and suburban cities you name, and the AI receptionist answers questions about all of them. Each place is tracked on its own, so you can see which ones bring booked jobs.
What does running all four services cost each month?
Each service is priced on its own, so you pay only for the ones you pick. SEO runs $1,300–$3,000 a month, Google Ads management starts at $500 a month, plus ad spend, and the AI receptionist is $179 a month. A website is typically $5,000 as a one-time project, and custom AI automation is priced once we understand the workflow.
Who helps us keep a D.C. marketing plan on track?
Co-founder DJ Van Zanten leads strategy, and account manager Allison McKenney handles day-to-day questions. Bring your District and suburban job list to those calls so we can review where the work comes from. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Am I locked into all four services once I start?
You choose the services in your proposal. The usual service agreement begins with six months, then continues month to month with 30 days’ notice. The AI receptionist has no contract, and a website build is a separate project. We spell out the scope before you sign.
Is Lithium a fit for a smaller trade like painting or pest control?
A smaller company can start with a narrow scope that matches its budget and capacity. Lithium has current painting and pest control clients. For your D.C. business, we would review the jobs you want, what they earn and how many you can take before recommending a service.
Free action plan
Get a marketing plan that covers D.C., Maryland and Virginia
Bring your website and a list of the places your crews cover, including any Maryland or Virginia work. A co-founder reviews how customers reach you on a short video call, then recommends the service to tackle first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ