SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
City pages and service prices across Virginia
Virginia marketing that begins with the cities you serve and ends in more calls.
Use the Virginia city pages to choose the first service and its scope with a co-founder.
- Search figures for each city you serve
- Published prices on the service pages
- Calls answered 24/7
Google searches each month
Searches for marketing help that name Virginia
Searches for marketing, SEO, web design and ads, by the place they name
- Richmond1,570
- Alexandria600
- Virginia Beach430
- Norfolk410
- Arlington260
- Newport News170
- Roanoke140
- Searches naming Virginia750
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose the city first
The Virginia markets where your crews already work
Lithium Marketing builds marketing plans for Virginia service businesses one city at a time, starting with the cities where your crews already work. Each city page carries its own search and housing figures, so you can check demand before you choose a service. Open the city page for your market, then pick the first fix: a website, local SEO, Google Ads or the AI receptionist.
Over three million people, 35% of Virginians, live in the 20 jurisdictions collectively defined as Northern Virginia. That is a region, not a city, so Northern Virginia has a metro page while Arlington and Alexandria keep their own pages. A business that serves both can compare the Arlington and Alexandria pages before choosing where to start.
The problem each service solves
Which service to fix first
The four services are sold separately, and each service page explains what the work includes. Pick the one that answers a problem you can name, such as a website that fails on a phone or a business that only shows up in its own city. Custom automation is quoted after a free discovery call, so it has no listed price.
Local SEO across VirginiaPages built around the trade and city phrases Virginians type, with Google Business Profile work, citations and AI search optimization inside the retainer.Learn more WordPress pages that show your workService pages with job photos and your coverage, plus a quote request a homeowner can send from a phone.Learn more Ads pointed at your citiesCampaigns built around the services you can take now, with calls and forms tracked and a cost per lead in the report.Learn more AI receptionist for your phonesIt answers every call 24/7, books appointments, handles common questions and transfers to a person.Learn more
Pick your Virginia city
Find the Virginia city page for your market
Virginia Beach, Chesapeake, Richmond, Arlington, Norfolk, Newport News, Alexandria, Hampton, Suffolk and Roanoke all have a page of their own, with each city's search and housing figures. Northern Virginia gets a separate metro page because it takes in more than one of those markets.
- Virginia Beach453,737 residents
- Chesapeake255,332 residents
- Richmond237,257 residents
- Arlington236,254 residents
- Norfolk231,013 residents
- Newport News183,230 residents
- Alexandria160,662 residents
- Hampton137,315 residents
- Suffolk104,699 residents
- Roanoke99,111 residents
Metro pages: Northern Virginia
Which phrases bring customers
Statewide phrases come from agency shoppers
Statewide phrases for marketing help total 750 searches a month. “seo company virginia” draws 320 searches a month, and the rest are the same kind of search: people shopping for marketing help, not a contractor to do the work.
If a pipe bursts, the customer types the trade and the city. “plumber richmond va” gets about 2,400 searches a month, so a Richmond page has demand behind it before you spend on ads. Run ads on those city phrases. A statewide campaign reaches people outside your coverage.
| Search | Searches a month |
|---|---|
| seo company virginia | 320 |
| virginia seo | 170 |
| digital marketing agency virginia | 140 |
| web design virginia | 70 |
| marketing agency virginia | 50 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Older homes, newer homes
How home age changes your service pages
The median Virginia home dates to 1984. If repair and replacement work is part of your business, show what you found and what you fixed on an older house, so a homeowner can compare that job with their own.
The share of Virginia homes built in 2010 or later is 11.6%. A builder, remodeler or HVAC company that wants work on newer homes needs a page for those jobs too, with the questions and photos that belong to them.
- residents (2025 estimate)
- 8,880,107
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.9%
- population change, 2020 to 2025
- housing units
- 3,684,756
- housing units
- of occupied homes owner-occupied
- 67.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.5%
- of homes built before 1980
- median home value
- $383,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
What the trade counts show
Big categories hide different businesses
Residential remodelers number 3,771 statewide in Virginia. Plumbing, heating and air-conditioning contractors number 2,765 across Virginia. Those labels cover very different jobs, so a kitchen remodel and an emergency repair should not share one page.
Virginia has 556 roofing contractors. A roofer’s page still needs to name the roof types and repairs the crew handles, with photos from those jobs, so a homeowner can tell whether the work matches their roof. A painter or landscaper faces the same task: show the work the crew does, not the category.
County Business Patterns
Trade and home service businesses in Virginia
Establishments by industry, 2023
- Residential remodelers3,771
- Landscaping services3,096
- Plumbing, heating and air-conditioning contractors2,765
- New home builders1,912
- Electrical contractors1,826
- Painting contractors1,017
- Excavation and site preparation contractors945
- Roofing contractors556
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
What Byers did, and what Atiyeh says
What Lithium did for Byers Septic
Byers Septic Service hired Lithium Marketing for a new website, SEO and Google Ads. The results below come from that work. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, says in his quote that the team understood what the company specializes in.
Septic“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPricing
What Virginia service businesses pay
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to settle before Virginia work begins
Still curious?
Call (503) 766-5964 or email [email protected].
Can we keep our marketing to the Virginia cities we serve?
Choose the cities where you already book work and treat the rest as later markets. Ads can run in those cities alone, so a small budget does not have to reach the state line. A business working in Hampton Roads can leave Roanoke out of the plan.
What makes one Virginia SEO quote higher than another?
The cities you target and the value of a booked job decide where you sit in the SEO range above. A plumber who works one city and a remodeler who covers several counties will not land in the same place on that range.
What do we keep if the work ends?
The site stays with you: domain, hosting, WordPress installation and content are all in your name. A private Loom walkthrough covers the edits your team will make once the site is live.
How does the AI receptionist handle a call it cannot book?
It transfers the call to a real person, using the transfer number you set. It also answers questions using the business details you provide, books appointments and sends follow-up texts. At $179 a month, it has no contract and no setup fee. Custom automation, such as dispatch or follow-up sequences, is a separate project quoted after a free discovery call.
Do you work with my trade?
Lithium works with home and local service businesses, including plumbers, HVAC companies, roofers, electricians, remodelers, landscapers and painters. The service list you bring decides the pages and campaigns, so nothing is built from a single-trade template. If your trade is not on that list, ask on the call.
Free action plan
Name the Virginia markets where the next job should come from
Send a link to your site, the services you sell and the Virginia cities you cover. A co-founder walks through that list on a short video call and outlines the first service, its scope and its price.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ