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SEO in Amarillo, Texas

Amarillo SEO built around the Map Pack and the calls that follow.

Amarillo SEO that starts with the Google Business Profile and the reviews behind it, with every month reported in calls and booked jobs.

  • Pages for each service you sell
  • Profile and listings kept aligned
  • Reports in calls and booked jobs
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The profile first

Where an Amarillo local search turns into a call

For an Amarillo trade, Lithium Marketing starts local SEO with the listing a customer sees before any website: the Google Business Profile, its photos and the reviews underneath it.

When we checked “plumber amarillo”, the Map Pack owned the top of the page, and the three listings in it showed 3,100, 749 and 197 reviews. A shop that wants those calls needs the right categories, fresh reviews and a page for each service it sells, because Google has to connect the search to your business before a customer gets the chance to call.

Owners, renters and new arrivals

Who is calling, and where they live

59.7% of Amarillo's occupied homes are owner-occupied, which leaves a rental share worth a page for landlords and property managers. A plumber or an electrician who takes rental turns should have one, because the question about who signs the work order is different from the one a homeowner asks.

Amarillo grew 2.4% between 2020 and 2025. If a resident is new to the city and has no plumber yet, the first search can decide who they call, so the pages that answer a first-time customer's question are the ones that pick up the work.

residents (2025 estimate)
205,130
residents (2025 estimate)
population change, 2020 to 2025
+2.4%
population change, 2020 to 2025
housing units
89,188
housing units
of occupied homes owner-occupied
59.7%
of occupied homes owner-occupied
of homes built before 1980
60.3%
of homes built before 1980
median home value
$196,900
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Who competes for the search

Which trades have the most to gain from search

Plumbing and heating contractors are Randall County's largest trade group, at 61 establishments, while roofing contractors number 28. The plumber competes with more companies for the same search, so reviews and a complete profile carry more weight there. A roofer's page has to name the job, from a repair to a full replacement, because that is how the customer searches.

Electrical contractors number 30 in the county. An electrician who sells panel upgrades and one who sells service calls need different pages, because the customer searching for a dead outlet and the one planning a remodel are not the same buyer.

County Business Patterns

Trade and home service businesses in Randall County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    61
  • Landscaping services
    56
  • New home builders
    47
  • Residential remodelers
    42
  • Electrical contractors
    30
  • Roofing contractors
    28
  • Excavation and site preparation contractors
    22
  • Pest control companies
    12

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The SEO retainer

The order a local SEO retainer follows

Technical work comes first, because a page Google cannot read will not rank whatever else changes.

1

Start with the pages Google skips

We clear the crawl errors, slow templates and broken links that keep good pages out of the index, then check the work in Search Console.

2

Build the profile a caller trusts

We fill in the categories, services, photos, hours and service area, and set a repeatable review request your team can run after each job.

3

Publish the service and area pages

Each service you want more of gets a page written for an Amarillo customer, and the towns you cover get area pages of their own.

4

Get the details to agree everywhere

We reconcile the name, number and service list across Yelp, Facebook and the other directories, so a customer who checks two sources sees one business, and the links point at the pages that bring calls.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

A documented result

F&W Fence Co.: what three services produced

F&W Fence Co. is the client on the card, and its numbers come from three pieces of work: a website, SEO and Google Ads. Matt Johnson's quote is from his time running On-Target Landscape.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

The same searches next door

The search plan for nearby cities

A customer in Lubbock, Wichita Falls, Midland or Roswell, New Mexico searches with that city's name, so each has an SEO page below with its own numbers to compare. The Texas page lists every other city we cover.

Published price

What local SEO costs an Amarillo business

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

Amarillo SEO questions, before you sign

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How soon will calls we can trace start arriving?

The tracking goes in first, so the first report is honest. Technical work usually shows movement inside 30 days. Local and long-tail rankings take 60 to 90 days, and revenue compounds from month four. Because calls are counted from the start, a quiet ranking month still shows whether the phone work is improving.

What decides which SEO plan we end up on?

Start with what one booked job is worth to you, then count the services you want found. An electrician who wants more repair calls can run a small retainer. A remodeler selling kitchens and additions needs pages for each service plus steady link work, which puts the plan at the top of the range.

Does the retainer lock us in for a year?

You commit for six months, because the profile work and the new pages need that long to show movement. From month seven the retainer rolls a month at a time, and 30 days' notice ends it. If the reporting stops justifying the spend, that is the time to use the notice.

Can you promise a spot in the Map Pack?

Google builds that placement from proximity, relevance and reviews, and no agency controls it. What we guarantee is the work that feeds it: correct categories, a page for every service, one name and number across the profiles, and a review request after each job. Where you land is Google's call; the report tracks the movement and the calls.

Is AI search part of the retainer?

It is part of the retainer and not sold as an extra: answer-first sections, schema that labels the business and the same details on every profile. No one can promise a mention in ChatGPT or an AI Overview, so the report keeps counting calls and leads.

Free action plan

Find the pages your Amarillo customers never see

Send a link to the site and name the three services you most want found. A co-founder will read the pages the way a customer does and show you what to change first, on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan