GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Amarillo, Texas
Amarillo PPC that measures the cost per call before it spends another dollar.
Google Ads for Amarillo service businesses run from $500 a month in management plus ad spend, with call tracking that names the search behind every ring.
- Call tracking on every campaign
- Landing pages per job type
- Budgets moved to the best weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
What the budget should buy first in Amarillo
An Amarillo Google Ads account should start with what a booked job is worth to your business. Lithium Marketing builds the account around that figure and works back to the click prices your trade can carry.
An average click on “garage door repair amarillo” costs $39.00, the highest in the table further down, and “plumber amarillo” costs $25.19. At those prices a campaign without call tracking is guessing, because the search term behind a call is what tells you where the next dollar belongs.
What a click costs here
What the clicks cost, and what that decides
“Pest control amarillo” draws 480 searches a month at $15.32 a click, and “landscaping amarillo” draws 390 at $4.02. The same budget buys a very different number of clicks in those two trades, so a plan starts with the trade you want to grow.
On the day we checked “plumber amarillo”, the Map Pack came first and the page carried no paid ads. Ad slots move with the hour, the searcher and the budget, which is why the Google profile and the ads account are planned as a pair.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency amarillo | under 10 | not reported |
| ppc agency amarillo | under 10 | not reported |
| ppc management amarillo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair amarillo | 320 | $39.00 |
| plumber amarillo | 2,900 | $25.19 |
| pest control amarillo | 480 | $15.32 |
| roofing company amarillo | 590 | $5.59 |
| electrician amarillo | 480 | $5.17 |
| landscaping amarillo | 390 | $4.02 |
| hvac repair amarillo | 40 | $2.82 |
| water damage restoration amarillo | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 197 to 3,100 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber amarillo”, as Google showed it to a searcher located in Amarillo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Storms and the map
Weather, county lines and the weeks that pay
Amarillo's weather brings devastating hailstorms. If a storm fills a week with roof and restoration calls, a fixed monthly budget leaves some of them unbought; the account should be able to lean into the weeks when the phone is busiest.
The Amarillo metropolitan area covers four counties: Armstrong, Carson, Potter, and Randall. A campaign that targets only the city limits pays for a smaller map than the one your crews drive, so the ad radius should follow the towns you serve.
- residents (2025 estimate)
- 205,130
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 89,188
- housing units
- of occupied homes owner-occupied
- 59.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 60.3%
- of homes built before 1980
- median home value
- $196,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Clicks by trade
Which trades can afford which clicks
Randall County lists 56 landscaping companies, 28 roofing contractors and 12 pest control companies. A landscaping contract often repeats through the season, a roof replacement is one large job, and a pest treatment is smaller again, so each needs its own budget line.
One campaign per job type keeps the numbers readable. A roof repair, a drain cleaning and a quarterly pest treatment should not share a budget line, because a cheap click on a job you do not want is still money gone.
County Business Patterns
Trade and home service businesses in Randall County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors61
- Landscaping services56
- New home builders47
- Residential remodelers42
- Electrical contractors30
- Roofing contractors28
- Excavation and site preparation contractors22
- Pest control companies12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
What happens in a new Amarillo ad account
Tracking goes in before the budget moves, and the first month is spent learning which searches produce calls.
1
Price the job before the click
We agree what a booked job is worth in your trade, then work backwards to the click price the campaign can afford.
2
Build the page the ad promises
Each campaign gets a landing page that repeats the ad's offer, names the service area and puts the phone number where a thumb finds it.
3
Choose the searches to buy
Exact and phrase match for the jobs you want, negatives for the ones you do not, and a separate budget line for each service.
4
Review the month with your numbers
Bids and search terms change daily through the first 30 days and weekly after that, and the report ties calls, leads and cost per lead back to the number you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A paid search result
Dixie Glass: paid conversions and organic traffic
Dixie Glass serves the Mississippi Gulf Coast and has been in business since 1946. Lithium handled its website, SEO and Google Ads, and the card carries the paid conversion figure beside the organic traffic gain. Drake Snodgrass of the garden center Drake's 7 Dees adds the quote beside it.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesBids by city
Ad targets for the cities near you
A separate bid for each city lets the budget follow the work. Put the local click costs for Lubbock, Wichita Falls, Midland and Roswell, New Mexico beside each other, then open the Texas page for the other cities.
Published price
What PPC management costs in Amarillo
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What does the management fee cover?
The fee covers the work on the account: campaign builds, landing pages, search-term pruning, bids and a monthly report in calls, leads and cost per lead. Management runs from $500 a month, plus ad spend, and the ad budget stays on your own card.
Which searches should we leave out?
The ones that never become jobs for you: other cities, DIY repairs, brands you do not install and calls from outside the service area. We build a negative keyword list from the search terms report and add to it every week, so the budget stays on the work your crews can take.
Is there a minimum term?
The initial agreement runs six months. After that it becomes a monthly arrangement, and 30 days' notice ends it. The management fee is set in the proposal, and it changes only when the scope does, such as a bigger budget, another channel or new landing pages.
How do you keep the budget from running out before the month ends?
Pacing is part of the daily work. We set a monthly cap, watch the spend against the days left and pull back on the terms that burn budget without calls. If a month runs hot, the campaign slows and does not stop, so the budget is still there in the last week.
Do we need a landing page for every service?
Each job you want calls from needs its own page, because a page that sells drain cleaning cannot sell a repipe. Each page carries the same offer as the ad, the service area and a phone number that works on a phone, and the pages can go live while the account is being set up.
Free action plan
Price your Amarillo clicks before you spend
Send the jobs you want more of and what one of them is worth. A co-founder will put your trade's click costs against that number on a short video call and come back with a starting budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ