PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Chattanooga, Tennessee
Chattanooga marketing that covers the site, search, ads and the phone line.
Chattanooga home service businesses can put the website, search, ads and phone line under one plan, with published prices and a co-founder on every strategy call.
- A site that turns visits into calls
- Call tracking across every channel
- Monthly reporting in booked jobs
Google searches each month
What Chattanooga searches for, by service
450
searches a month
- Web design240
- Digital marketing120
- SEO80
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap
What one marketing plan covers for a Chattanooga business
The customer who finds a Chattanooga service business online should be able to book the work, and Lithium Marketing supplies the website, SEO, Google Ads and AI phone answering that make that possible. The Chattanooga, TN-GA metro area holds 594,530 people, and the city anchors a larger three-state area that includes southeastern Tennessee, northwestern Georgia, and northeastern Alabama, so the plan treats the whole service map as one market.
Hamilton County has 9,883 business establishments in all, including 125 plumbing, heating and air-conditioning contractors, 106 residential remodelers and 101 landscaping companies. With that many names in the same market, tracking comes before spending: it shows which calls already come from search, and the website, search and ads then aim at the calls that never arrive.
One plan, four services
The four services, priced and run by one team
Find the gap first: a phone that rings out, a site that loses visitors or searches you never show up for. Every card below opens the Chattanooga page for that service.
SEO in ChattanoogaEach service and town gets its own page, the Google Business Profile carries the same categories, and links go to the pages that should bring calls.Learn more Web design in ChattanoogaA WordPress site you own, with finished-job photos up top and a call button a thumb finds without scrolling.Learn more PPC in ChattanoogaGoogle Ads aimed at the work you can take now, with every call tied to the keyword and ad that produced it.Learn more AI receptionist in ChattanoogaA managed phone line that picks up around the clock, books the job or passes the caller to your team, with custom automation scoped separately.Learn more
Owner searches and trade searches
Which search demand pays for the plan
“Marketing agency chattanooga” draws 70 searches a month. Those are owners shopping for help, not customers shopping for a plumber, so the plan starts with the trade demand your business already serves and works back to the services you want to sell.
The trade numbers are bigger. “Plumber chattanooga” draws 1,600 searches a month at an average click of $37.69, while “pest control chattanooga” draws 1,300 at $18.38. At $37.69 a click, a plumber's budget buys fewer visits, so SEO and the profile carry more of that work. At $18.38, a pest control company can test Google Ads sooner and see whether the calls follow.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency chattanooga | 70 | $10.28 |
| digital marketing chattanooga | 30 | $0.62 |
| digital marketing agency chattanooga | 20 | $12.94 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber chattanooga | 1,600 | $37.69 |
| garage door repair chattanooga | 390 | $34.89 |
| roofing company chattanooga | 260 | $28.22 |
| hvac repair chattanooga | 210 | $27.66 |
| pest control chattanooga | 1,300 | $18.38 |
| electrician chattanooga | 590 | $8.70 |
| landscaping chattanooga | 590 | $3.68 |
| water damage restoration chattanooga | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 152 to 845 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber chattanooga”, as Google showed it to a searcher located in Chattanooga. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market under the plan
Who owns the homes and what that means for your pages
Hamilton County's owner-occupied share is 63.9%, and Chattanooga's is 52.4%. Owner-occupied homes and rentals both need work, so a plan for a plumber, painter or landscaper should give landlords and property managers a page of their own, not only owners who live in the house.
The median home in Chattanooga was built in 1976, and Hamilton County lists 83 new home builders. That split calls for two kinds of pages: repair and upgrade work for older houses, and project galleries for new builds and additions.
- residents (2025 estimate)
- 194,144
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.9%
- population change, 2020 to 2025
- housing units
- 87,970
- housing units
- of occupied homes owner-occupied
- 52.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.5%
- of homes built before 1980
- median home value
- $283,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades around you
What Hamilton County's trade mix says about your first page
Hamilton County has 125 plumbing, heating and air-conditioning contractors, 106 residential remodelers and 101 landscaping companies, and each sells work a customer searches for. When a customer can compare that many names, the site needs a page for each service you sell and a profile category that matches the search.
A plumber, a roofer and a landscaper need different first pages even in the same county. The plumber's page should answer an emergency call, the roofer's should show completed roofs and repairs, and the landscaper's should carry design and installation photos. One page for home services makes a customer guess which of those you do.
County Business Patterns
Trade and home service businesses in Hamilton County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors125
- Residential remodelers106
- Landscaping services101
- New home builders83
- Electrical contractors62
- Excavation and site preparation contractors42
- Painting contractors30
- Roofing contractors29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Chattanooga marketing plan gets built
Before any budget moves, we find out which calls already arrive and which ones never reach you.
1
Start with the calls you already get
Call and form tracking goes on the site, the profile and any ads, so the first report shows which searches already bring calls and which ones never turn into one.
2
Build a phone-first site
On a phone, the service, a job photo from nearby and the call link should all be visible without a scroll; the current site gets fixed or replaced to make that true.
3
Give each service a search page
SEO writes pages and profile categories around the services you want to grow, while Google Ads buys the jobs you need booked this month.
4
Cover the calls you cannot take
The AI receptionist answers around the clock, including when the crew is on a job, and custom builds can add follow-up texts and review requests after the work is done.
A service business case
Plumbing, website, SEO and ads on one card
Sarkinen Plumbing, a Portland-area plumber, hired Lithium for a new website, SEO and Google Ads, and the numbers on the card come from all three. Dave Turin, who runs the excavation company Dozer Dave, gives the recommendation you see beside it.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Chattanooga
Marketing pages for the cities on your service map
Three states feed a Chattanooga service map, and the pills below open a marketing page for each nearby city: Huntsville, Alabama; Murfreesboro and Knoxville, Tennessee; and the Georgia cities of Sandy Springs, Atlanta and South Fulton. The Tennessee directory carries the rest of the state.
Pricing
What a Chattanooga marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Chattanooga owners ask about one plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Chattanooga owner start when calls are quiet?
Start with the calls you already have. A week of call and form records shows whether the phone goes unanswered, whether the site loses people on a phone, or whether both work and the searches never arrive. The first gap names the service: the receptionist for missed calls, a rebuild for a slow site, SEO or Google Ads for visibility. A co-founder goes through that record with you on the first call.
Can I hire Lithium for one service and add the rest later?
One service is a fine place to start, and nothing requires the full set on day one. Add a second when the first shows calls, because all four report into one call tracking setup: the calls from the new work appear beside the calls you already count.
Who handles our account after the plan starts?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. Allison McKenney, our account manager, is your day-to-day contact, and a co-founder runs the strategy calls.
What does a plan with several services cost?
Most services carry a published price, so the total is whatever set you pick. SEO sits between $1,300 and $3,000 a month depending on scope, Google Ads management starts at $500 a month plus ad spend, a typical website is $5,000, and the AI receptionist is $179 a month with no contract. A larger site or custom automation gets its own proposal.
What if my trade is not on your list?
Tell us the work and the customer. Lithium works mainly with home service businesses, and the same tracking, pages and reporting fit a plumber, roofer, landscaper, painter, remodeler or electrician. The client list also includes manufacturers, insurance agencies and real estate offices, because their customers search before they call too.
Free action plan
Map your first 90 days with a co-founder
Tell us the site you have, the work you want more of and the towns you cover. A co-founder will take a short video call to name the first fix and the service that should carry it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ