RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Aurora, Illinois
A marketing agency for Aurora, IL service businesses that answers every call.
One plan covers the website, local SEO, Google Ads and AI phone answering for an Aurora service business, with published prices and one report.
- Website, search, ads and phone answering
- Published prices on four services
- One report on calls and leads
Google searches each month
What Aurora searches for, by service
40
searches a month
- Web design30
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole program
What one marketing plan covers for an Aurora business
Aurora sits in the Chicago-Naperville-Elgin metropolitan area, home to 9,434,123 people, so a business here is one name among many across the region. Lithium Marketing puts the website, local SEO, Google Ads and AI phone answering on one plan, so the calls those services produce land in the same tracking.
66.4% of Aurora's occupied units are owner-occupied, so the site and the follow-up should speak to an owner who can approve the work. One plan keeps the website, the pages and the phone answering pointed at the same jobs; four separate vendors pull in different directions.
The four services
How the four services divide the work
Each card opens the Aurora page for that service. Start with the one that fixes the biggest gap, then add the rest when the report justifies it.
Search work in AuroraPages for each service and part of town, a profile tuned for the Map Pack, and listings that match the site.Learn more A site built for callsA WordPress site with your finished jobs on it, a quote form that works on a phone and a domain in your name.Learn more Ads with call trackingGoogle Ads that tie every call to its keyword, with a landing page for each service and a budget set by the month.Learn more A receptionist on every callCalls answered at any hour and booked under your rules; custom automation is scoped after a free discovery call.Learn more
Search in Aurora
Where Aurora searches split across the four services
Aurora's plumber search draws about 480 a month, and Aurora roofing searches draw 720. A plumber and a roofer need separate pages and separate Google Business Profile categories, because a shared services page blurs the two.
Marketing searches are smaller, about 10 a month for “digital marketing agency aurora il”, so the plan should follow the trade terms customers type and let one report connect the four services. That report shows which service is producing calls and which one to add next.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency aurora il | 10 | not reported |
| digital marketing aurora il | under 10 | not reported |
| marketing agency aurora il | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration aurora il | 10 | $237.15 |
| garage door repair aurora il | 170 | $42.31 |
| plumber aurora il | 480 | $37.23 |
| pest control aurora il | 210 | $28.98 |
| roofing company aurora il | 720 | $19.85 |
| electrician aurora il | 320 | $12.39 |
| landscaping aurora il | 210 | $7.68 |
| hvac repair aurora il | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 181 to 2,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber aurora il”, as Google showed it to a searcher located in Aurora. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Aurora market
What the city's housing stock means for your pages
42.5% of Aurora's homes were built before 1980, so repair, replacement and upgrade pages belong on the site. Each page should be plain enough for a homeowner to read before calling.
Aurora added 0.5% to its population between 2020 and 2025, which means the market is mostly the one already here. A plan for Aurora should go after the searches that exist now, with pages and a profile built to compete with the businesses already ranking, and not wait for new subdivisions to bring customers.
- residents (2025 estimate)
- 181,505
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 63,763
- housing units
- of occupied homes owner-occupied
- 66.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 42.5%
- of homes built before 1980
- median home value
- $274,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kane County
The county's trade mix, and where a plan starts
Kane County's largest trade group is landscaping services at 442 establishments, followed by 311 residential remodelers and 222 plumbing, heating and air-conditioning contractors. In groups that size, the website and the reviews have to say what the business does best, because a general services page sounds like every other one.
A builder or a roofer in the county can build a page around one kind of job, with the full service list kept short and the profile pointing to the page.
County Business Patterns
Trade and home service businesses in Kane County
Establishments by industry, 2023
- Landscaping services442
- Residential remodelers311
- Plumbing, heating and air-conditioning contractors222
- Electrical contractors150
- Painting contractors134
- New home builders61
- Roofing contractors57
- Excavation and site preparation contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit together in Aurora
Start with the part of the program that loses the most calls today, then add the rest when the numbers justify it.
1
Open the call log
Calls and forms get tagged on the site, the profile and every ad before the first report, so each Aurora job can be traced to its source.
2
Fix the site before the traffic
A slow or clumsy site on a phone gets rebuilt before the other services send traffic there.
3
Put search and ads to work
SEO builds the service pages and listings, and Google Ads goes after the jobs you need this month.
4
Put the receptionist on the line
The AI receptionist answers each ring, books what your rules permit and passes the rest to your team.
Documented website and SEO
Robinson Restoration's website and SEO case
Robinson Restoration's new website and SEO are the work behind the card. Dave Turin of Dozer Dave is quoted beside it.
Restoration“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Aurora
Marketing for the cities around Aurora
A business that works across the Aurora area can open the same four-service plan in any of the nearby cities below, from Naperville and Joliet to Kenosha, Wisconsin. The Illinois page covers the rest of the state.
Pricing
What a full marketing program costs an Aurora business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you choose a marketing plan in Aurora
Still curious?
Call (503) 766-5964 or email [email protected].
How is the price set for each service?
Each service has its own price and its own scope. SEO is quoted from the work the Aurora market needs, Google Ads from the ad spend and channels you run, a website from its page count, and custom automation from the scope agreed on a free discovery call.
How do you keep four services from working against each other?
One team owns the site, the profile, the ads and the phone line. Every change is checked against the same call data, and the services and service area stay the same across all four, so a customer sees one business, not four versions of it.
How does Lithium work with Aurora businesses from Portland?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Day-to-day questions go to Allison McKenney, the account manager, while a co-founder leads the strategy calls.
What if we already have a website and ads running?
Keep what works. The first step is tagging the calls and forms already coming in, then the site and the campaigns are judged on that data. A service gets replaced when the report shows it is losing calls, not because it is old.
How do four services share one report?
Every call and form carries its source, so the monthly report shows which service produced it. You see calls, leads and cost per lead in one place, and the next month's work shifts toward the service that is booking jobs.
Free action plan
Get a free read on your Aurora calls
Send the site and the services you want more of. On a short video call, a co-founder will trace where today's calls come from and name the service that would fix the biggest gap.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ