PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
A plan for the first project conversation
A digital marketing agency for Naperville firms seeking useful leads.
Naperville's 153,114 residents are a market context; your marketing plan should begin with the project inquiry your remodeling business can use.
- A defined first conversation
- Channel decisions from evidence
- An owner-approved offer
Google searches each month
What Naperville searches for, by service
1,760
searches a month
- SEO750
- Web design650
- Digital marketing360
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose the request before the channel
Digital marketing for a Naperville remodeler's first project conversation
Lithium Marketing is a digital marketing agency for Naperville service businesses that need to define a useful first inquiry. Owner-occupied homes account for 74.8% of the city's occupied housing. That context can inform a residential remodeling brief, but the contractor still needs to decide what a homeowner should bring before asking for a quote.
For a remodeler receiving early project ideas and construction-ready requests through the same page, start by identifying what staff can discuss at each stage. Some prospects may have plans to review; others may only describe the change they want. Agree on the first conversation the company offers before selecting the channel that will bring people to it.
Four ways to support the approved request
Naperville service pages for the next marketing decision
Select the service that addresses the gap between the offer and the inquiry evidence you bring.
Search pages for the accepted workReview how the business describes the remodeling jobs it wants a searcher to ask about.Learn more A website with a useful starting pointExplain what a prospective customer should bring to the first project conversation.Learn more Ads for the agreed project offerCompare the advertisement's promise with the work the owner will actually consider.Learn more Reception for the requested conversationDiscuss how incoming calls should be qualified before staff reviews the proposed project.Learn more
Search measures describe different decisions
Naperville agency searches and the remodeler's own inquiries
“marketing agency naperville” records 260 monthly searches at an average $3.59 per click. Those figures concern finding an agency. Choose your own first marketing task by comparing the project offer with actual inquiries, rather than treating agency-search volume as evidence that homeowners are ready to request remodeling estimates.
The electrical phrase naming Naperville records 1,000 monthly searches. It concerns a different service request, not a substitute measure of remodeling demand. If an early project inquiry includes electrical work, clarify the scope the remodeling business itself will discuss; a related trade's search count cannot decide which project the owner should accept.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency naperville | 260 | $3.59 |
| digital marketing agency naperville | 50 | not reported |
| digital marketing naperville | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair naperville | 720 | $46.05 |
| plumber naperville | 1,000 | $34.13 |
| electrician naperville | 1,000 | $22.51 |
| pest control naperville | 320 | $21.56 |
| water damage restoration naperville | 40 | $19.76 |
| hvac repair naperville | 260 | $16.38 |
| roofing company naperville | 880 | $12.95 |
| landscaping naperville | 720 | $8.94 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 77 to 417 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber naperville”, as Google showed it to a searcher located in Naperville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing figures help frame the brief
Naperville project inquiries need the home's actual context
Homes built in 2010 or later represent 8.0% of Naperville's housing, while the county figure shows 53.5% of DuPage County's homes were built before 1980. They describe different geographic measures. Use the property's own information in the first project conversation instead of applying a county housing-age pattern to every city inquiry.
Bring the questions the owner asks when deciding if a project is ready for an estimate. The marketing page can explain that preparation step in ordinary language. It should let someone with an early idea understand how to begin without implying that the contractor can quote construction from an incomplete description.
- residents (2025 estimate)
- 153,114
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 57,135
- housing units
- of occupied homes owner-occupied
- 74.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 25.8%
- of homes built before 1980
- median home value
- $540,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The contractor approves the project boundaries
DuPage business categories and the remodeling scope
DuPage County records 682 residential remodeling establishments and 30 glass and glazing establishments. The categories distinguish businesses; they do not establish which parts of a proposed project your company performs. Decide how the first conversation handles specialist work before the website presents a broad remodeling offer.
There are 34,121 establishments across all industries in the county. That larger count is not the number of companies competing for a remodeling search. Use the trade chart to discuss the business you actually run, then use the inquiries it receives to choose the first marketing task worth scoping.
County Business Patterns
Trade and home service businesses in DuPage County
Establishments by industry, 2023
- Residential remodelers682
- Landscaping services399
- Plumbing, heating and air-conditioning contractors388
- Electrical contractors288
- Painting contractors190
- New home builders175
- Roofing contractors105
- Excavation and site preparation contractors71
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
An offer the owner can act on
A Naperville marketing plan for the first remodeling inquiry
The first decision is what the contractor can discuss with the prospect, followed by how the marketing should introduce it.
1
Describe an early project idea
Bring an inquiry from someone who does not yet have a complete construction brief. Explain how the company would begin that conversation.
2
Describe an estimate-ready request
State what information or plans let the owner consider an estimate and what still needs review.
3
Find the gap in the current offer
Compare those two examples with the existing page and any advertisement. Locate the point where expectations become unclear.
4
Choose one initial marketing scope
Decide if that gap calls for a website change, search work, advertising or reception. Scope the first task before adding another channel.
Specific customers behind the cards
The website, SEO and Google Ads program for Sarkinen Plumbing
Sarkinen Plumbing is a Portland-area plumbing company whose documented Lithium work includes a new website, SEO and Google Ads. Read its case figures as that program's evidence. Separately, Kevin Atiyeh of Atiyeh Bros explains the importance of understanding his carpet and rug company's specialties; the quote does not turn the plumbing case into a remodeling result.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetContinue through the city collection
Naperville marketing and linked Illinois business pages
The Aurora, Joliet, Elgin, Chicago and Rockford links lead to each city's marketing overview. Kenosha is listed with Wisconsin, while Illinois groups the state's city pages. These are routes to place-specific discussions; the project boundaries and first conversation in your plan still come from your own business.
Pricing
Naperville marketing options after the first task is clear
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before choosing a Naperville remodeling marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should we choose first when early ideas and quote requests arrive together?
First define what the company can discuss at each project stage. Compare those requests with your current offer before choosing a channel. A clearer starting point on the site may address the problem; another source of traffic will not automatically make an incomplete request ready for an estimate.
Can we begin with one marketing service instead of buying every option?
Yes, the first scope can address one identified gap. Bring the offer and inquiry examples so we can decide what work fits that gap. The service pages and prices give you options to consider without requiring the contractor to begin with every channel.
How will Lithium work with our Naperville company?
We work with Naperville businesses remotely from our Portland headquarters. Bring the current website and the first project conversation you want it to support. We can discuss those materials by video and agree on the work with the owner who approves the offer.
Do we have to commit to a long marketing contract to start?
Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. Review the terms for the specific service you choose before starting, because the work is not identical across a website project, ongoing search or advertising, and custom automation. We can clarify that scope alongside the first task in your plan.
Should another trade's case results decide what our remodeler should buy?
Use the case to understand the documented work, then assess your own offer and inquiries. A plumbing program does not promise a remodeling outcome. We can explain the channels behind the case while choosing your first scope from the problem your company actually brings.
Free action plan
Plan useful Naperville remodeling leads from the first conversation
Bring one early project idea, one request ready for an estimate and the page that received them. Use a short video call with a co-founder to decide what the first conversation should establish and which marketing task would support it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ