PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Naperville, Illinois
A digital marketing agency for Naperville service businesses.
Most Naperville homes are owner-occupied, so one plan covers the site, search, ads and phone line, with prices published before you start.
- One plan across all four services
- Calls and leads in one monthly report
- Published prices, no haggling
Google searches each month
What Naperville searches for, by service
1,760
searches a month
- SEO750
- Web design650
- Digital marketing360
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Four services, one call trail
One Naperville plan for the site, search, ads and phone
The call starts with someone who lives here. Naperville's owner-occupied share is 74.8%, so the person calling a plumber, roofer or landscaper is usually the owner who pays for the work. Lithium Marketing connects that customer's search to your business with a website, local SEO, Google Ads and an AI receptionist on one plan.
The city has 153,114 residents, and DuPage County has a population of 934,298. An owner here is not short of names to call. What separates your business is a clear offer, a site that loads fast on a phone, pages that match the search, and someone answering when the call comes. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video.
Four services, four entry points
Where each part of the plan does its work
Each card opens the Naperville page for that service, with its own prices and questions.
Local SEO in NapervilleA profile with the right categories, a page for each trade and reviews that name the job, all kept in step.Learn more A site that earns the callA site that loads on a phone, shows the last three jobs and makes the call one tap away. You keep the domain and the content.Learn more Google Ads with the call taggedA campaign built around the jobs your crews can take, with every call tagged to its keyword and wasted search terms cut each week.Learn more A phone line that picks upA phone line that picks up at 2 a.m., qualifies the caller, books the job and hands the urgent ones to a person.Learn more
Search in Naperville
What Naperville searches say about the first fix
Searches naming Naperville for marketing help total 360 a month, and 260 of those searches ask for a “marketing agency naperville” at an average $3.59 a click. That is what an owner types while comparing agencies, so the plan has to answer the comparison: what each service costs, who does the work and what the first month includes. The four cards above lead to the full answer for each service.
A Naperville homeowner searches for the job, not for an agency. Each service you sell needs a page that names the work, the city and the proof behind it, and the page has to make the call easy on a phone. The agency search starts the conversation with you; the trade page earns the customer who is ready to book.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency naperville | 260 | $3.59 |
| digital marketing agency naperville | 50 | not reported |
| digital marketing naperville | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair naperville | 720 | $46.05 |
| plumber naperville | 1,000 | $34.13 |
| electrician naperville | 1,000 | $22.51 |
| pest control naperville | 320 | $21.56 |
| water damage restoration naperville | 40 | $19.76 |
| hvac repair naperville | 260 | $16.38 |
| roofing company naperville | 880 | $12.95 |
| landscaping naperville | 720 | $8.94 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 77 to 417 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber naperville”, as Google showed it to a searcher located in Naperville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Naperville market
Housing, value and the calls behind them
Naperville has 57,135 housing units. Ownership is the norm, and that owner is the one who approves a repair, a remodel or a replacement. A service page that names the job and the kind of house it suits gives that owner a reason to call you before the next name on the list.
Naperville's median home value is $540,200. For a project on a house at that value, finished job photos, a review that names the work and a clear estimate step carry more weight than a stock photo of a truck. Put them on the page for the service the owner searched.
- residents (2025 estimate)
- 153,114
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 57,135
- housing units
- of occupied homes owner-occupied
- 74.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 25.8%
- of homes built before 1980
- median home value
- $540,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in DuPage County
The trades that fill a Naperville schedule
DuPage County has 682 residential remodelers, 399 landscaping services and 388 plumbing, heating and air-conditioning contractors. Those are crowded fields, so an owner in one of them needs a sharper reason to be chosen: finished job photos, reviews that name the work and a page for every service the company sells.
Electrical contractors account for 288 in the same DuPage County count. A painting contractor or a roofer sells a different opening conversation, so the website and the ads should ask for the job the crew can start, not a generic quote.
County Business Patterns
Trade and home service businesses in DuPage County
Establishments by industry, 2023
- Residential remodelers682
- Landscaping services399
- Plumbing, heating and air-conditioning contractors388
- Electrical contractors288
- Painting contractors190
- New home builders175
- Roofing contractors105
- Excavation and site preparation contractors71
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Naperville plan follows
Tracking first, because every later choice depends on knowing which calls the business already gets.
1
Trace the calls you already get
Call and form tracking goes on the website, the Google Business Profile and any live campaign, so the plan starts with your real Naperville call history.
2
Repair the handoff to the phone
If the site is slow, hides the number or sends visitors to a dead form, we fix that before adding traffic to it.
3
Put pages behind the work you want
SEO and Google Ads follow the services your crews can take this month, with a page and a landing page for each one.
4
Keep the line open after hours
The AI receptionist answers the calls the first three steps produce, books the job and texts the caller when a person needs to follow up.
A plumbing program, credited in full
What a website, SEO and Google Ads did for Sarkinen Plumbing
Sarkinen Plumbing, a Portland-area plumbing company, worked with Lithium on its website, SEO and Google Ads. The card's figures belong to that combined work. The quote is Kevin Atiyeh's, from Atiyeh Bros, a carpet and rug business.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Naperville
The nearby markets, one page each
Aurora, Joliet and Elgin each have a marketing page in this set, and so do Chicago and Rockford. Kenosha has a Wisconsin page, and the Illinois page lists every city we cover. Read two of them side by side before you decide which market to add.
Pricing
What the four services cost in Naperville
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What a Naperville marketing plan has to answer
Still curious?
Call (503) 766-5964 or email [email protected].
Which comes first when the site, the listings and the ads are all behind?
Fix the step that loses the job first. A phone that rings out is the costliest gap, because the customer already chose you. A site that stalls on a phone comes next, then a site nobody finds. A co-founder reviews your tracking, site and listings and puts the work in that order.
Can a business start with one service and add the rest later?
One service can start alone. A website build does not require an SEO retainer, and Google Ads can run before the site is rebuilt. Call tracking is shared either way, so whatever you add later is measured against the same calls and leads. The published prices show the cost of each step before you choose it.
How do the four services share one report?
Every call and form is tagged at the source, whether it came from an organic page, an ad or the Google Business Profile. The monthly report shows calls, leads and cost per lead in one place, so you can see which service earned the work. That is the number the next month's decisions start from.
What sets the monthly total for a Naperville plan?
The total is whatever the services you pick add up to, and each one carries its own published price. A website is a one-time project, SEO and the AI receptionist are monthly, and the Google Ads fee is separate from ad spend. The first call sets the scope before you commit to anything.
Who writes the copy and approves the offer?
We write it from a call with you, your service list and your finished jobs, and you approve every page before it goes live. The offer has to sound like your business, not an agency template, because a homeowner can tell the difference.
Free action plan
Plan the next source of Naperville jobs
Bring the current site, the services you want to grow and a month of call notes. A co-founder will trace where your last jobs came from and show which of the four services would fix the first gap, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ