Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Rockford, Illinois
Marketing for Rockford service businesses, with every channel pointed at the phone.
Rockford service businesses get the website, the search pages, the ads and the phones working from one plan, with published prices and one report.
- Four services under one budget
- Prices published before work starts
- Each call traced to the ad behind it
Google searches each month
What Rockford searches for, by service
330
searches a month
- Web design220
- SEO70
- Digital marketing40
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What Rockford owners get from one marketing plan
The agency search in Rockford is small: “marketing agency rockford” draws about 30 searches a month, while the trade searches carry the volume. Lithium Marketing answers both with one plan across the website, the search pages, Google Ads and the phone, so the customer who looks up a trade name reaches a business that picks up.
The volume sits in the trades: “roofing company rockford” draws 590 a month, and 6,286 business establishments operate across Winnebago County, so the search a customer makes has plenty of names to choose from.
The four services
Four services, and the gap each one closes
Each card opens the page for that service, where the work and the price are set out in full.
SEO for Rockford tradesA page for each job you sell, a Google Business Profile that matches it, and the reviews that show a stranger the work you have done.Learn more Web design for RockfordA WordPress build in your name, with finished jobs up front and a call button a thumb can hit without zooming.Learn more PPC for RockfordGoogle Ads on the jobs worth driving to, with the call tied to the keyword that earned it.Learn more AI receptionist for RockfordA phone line that answers at any hour, books the job, texts the caller and passes the call to a person when it should.Learn more
Search in Rockford
The trade searches a Rockford plan has to cover
Rockford’s trade searches split three ways: “plumber rockford” brings 1,300 searches a month, “pest control rockford” 590 and “landscaping rockford” 480. A customer looking for a blocked drain will not read a page about lawns, so each service you sell needs its own page written for its own search.
The agency phrases are smaller than they look. “digital marketing rockford” draws 10 searches a month, and the person behind it is shopping for a vendor, not a plumber. The four services are how a vendor answers that search, and the trade searches are what the answer has to cover.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency rockford | 30 | $7.70 |
| digital marketing rockford | 10 | not reported |
| digital marketing agency rockford | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair rockford | 40 | $75.83 |
| pest control rockford | 590 | $18.87 |
| plumber rockford | 1,300 | $15.50 |
| roofing company rockford | 590 | $15.45 |
| hvac repair rockford | 20 | $12.04 |
| landscaping rockford | 480 | $8.04 |
| electrician rockford | 20 | not reported |
| water damage restoration rockford | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 139 to 585 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rockford”, as Google showed it to a searcher located in Rockford. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Rockford housing
Older homes, and the pages they ask for
74.3% of Rockford’s homes went up before 1980, which puts repair and replacement work at the center of most trades here. A site with a page for each kind of job on an older house, and photos of the ones you finished, answers the question a customer is already asking.
The city holds 67,423 housing units, and that is the size of the market a Rockford trade works in. If your service area covers only part of it, say which part on the site and in the profile, and let the pages for those areas do the rest.
- residents (2025 estimate)
- 147,384
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.1%
- population change, 2020 to 2025
- housing units
- 67,423
- housing units
- of occupied homes owner-occupied
- 54.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 74.3%
- of homes built before 1980
- median home value
- $129,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Winnebago County trades
Where the county’s biggest trade groups sit
Winnebago County lists 103 landscaping services, 88 plumbing, heating and air-conditioning contractors and 76 residential remodelers. Those three lead the county chart, and each sells a different shape of job: repeat seasonal work, a repair today, and a project that runs for weeks.
What changes across those trades is the offer, not the method. A landscape company sells a season of maintenance, a plumber sells a fix, and a remodeler sells a plan for next spring. The pages, the ads and the way the phone is answered all have to say which one you are selling.
County Business Patterns
Trade and home service businesses in Winnebago County
Establishments by industry, 2023
- Landscaping services103
- Plumbing, heating and air-conditioning contractors88
- Residential remodelers76
- Electrical contractors45
- Roofing contractors43
- Painting contractors25
- New home builders24
- Excavation and site preparation contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Four steps from a Rockford search to a booked job
Tracking comes first, because the other three services are judged by the calls it counts.
1
Measure the work you already have
Call tracking goes on the site, the Google Business Profile and any live ads, so the first report shows where today’s work comes from.
2
Rebuild the site if it is the weak link
A slow site that hides the phone number gets fixed before any money goes into search or ads, because every click would land on the same page.
3
Add one service at a time
SEO writes the pages and the profile for the jobs you want all year, and Google Ads comes in when the calendar needs work sooner.
4
Write the phone rules down
The AI receptionist answers what the other three produce, and you decide which calls transfer to a person, which get booked and which get a text.
Case study
A garden center’s website, search and ads, working as one
Drake’s 7 Dees is a garden center, and the figures on the card beside this came from the website, SEO and Google Ads Lithium Marketing built for that business. The quote next to it is from Daniel Busby, president of Willard Power Vac.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Rockford
City pages inside Illinois and across the Wisconsin line
Rockford sits in the far north of Illinois, so the city pages worth linking are not all in the same state. Elgin, Aurora and Naperville are the Illinois ones, Madison, Kenosha and Waukesha are in Wisconsin, and the Illinois page lists every other city Lithium works in.
Pricing
What the four services cost a Rockford business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to settle before you sign anything
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Rockford business fix first?
Fix the service that is losing you work today. A phone that rings out while a crew is on a job points to the phone answering; a site that buries the number on a mobile points to the site; a business that is easy to call but hard to find points to SEO or Google Ads. A co-founder sorts those three with you on the first call, starting where the most work is slipping away.
Can I hire Lithium for one service and stop there?
One service is a normal place to start, and the tracking stays the same if a second is added later. The new work then gets judged on the same calls and booked jobs as the old work, not on a fresh set of numbers that cannot be compared with anything.
What does the whole plan cost each month?
Three things move it: how many services you run, how much writing and profile work your market needs, and whether the site has to be rebuilt first. The ads fee follows your spend, the channels we run and the landing page work, and the AI receptionist is $179 a month with no contract and no setup fee. A co-founder puts the combination and the number side by side on the first call.
What is it like to work with Lithium from Rockford?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your strategy calls are with a co-founder, the published prices apply the same way, and an account manager answers the day-to-day questions.
What if the results are not there in six months?
You will know long before that, because the report counts calls, leads and cost per lead every month and the first one arrives in the first month of work. What Lithium guarantees is the work: the pages, the profile, the tracking and the answering. A ranking or a lead count is not something anyone can promise, and we will not write one into an agreement.
Free action plan
See what all four services would cost in Rockford
Send the website address, the services you sell and the towns you cover. A co-founder reads all three before the call, then says which service to start with and what it costs, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ