SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing for Badger, Alaska
A marketing agency for Badger businesses that turns searches into phone calls.
Marketing for Badger businesses means a website, local search, Google Ads and a phone that answers, with a co-founder on the first call.
- A site, search, ads and a phone line
- Call tracking on every channel
- A report that counts the calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where to start
What marketing for a Badger business has to cover
Lithium Marketing runs four services for service businesses in Badger: a website, local search, Google Ads and the phone that answers when a call comes in. Fairbanks North Star Borough holds 2,576 establishments across every industry, so the plan has to reach past one place name. Each call and quote request has to be caught and answered.
Badger is a census-designated place inside Fairbanks North Star Borough, not an incorporated city, and it is one of the places created in 2010 out of small suburbs and outskirts of Fairbanks. It is a major community of the Fairbanks, AK Metropolitan Statistical Area, so a business that names only Badger leaves the metro searches to someone else. A customer searching for a plumber or a roofer types the trade plus a place name, and the pages and the profile have to name every place the business covers.
Four services, one route
What each service does for a Badger business
Start with the gap that costs the most calls, then add the next service when the numbers support the spend.
SEO for the whole results pageService and place pages that match how customers around Badger search, plus the profile work behind them.Learn more A site built around the housingA WordPress site you own, with the repair and upgrade work this housing calls for shown in your own photos.Learn more Google Ads on a set budgetCampaigns aimed at the services you want more of, with the management fee separate from the ad spend you set.Learn more A phone that gets answeredAn AI receptionist that qualifies and books, and sends the calls you name to the person who handles them.Learn more
Search here
Which searches a Badger business has to answer
A customer starts with a trade and adds a place. The trade words are the ones a customer already knows; the place words are where the plan earns its keep, because the same customer may name Badger, Fairbanks or the wider metro.
The pages name the work and the places together. A one-page site loses to a competitor that has separate pages for its services and for the parts of the area it covers, and the monthly report shows what the phone did after those pages went live.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency badger ak | under 10 | not reported |
| digital marketing badger ak | under 10 | not reported |
| marketing agency badger ak | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 57 to 235 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber badger ak”, as Google showed it to a searcher located in Badger. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market
What the housing here asks your pages to show
Badger has 6,721 occupied homes and a median construction year of 1985, so the first pages we build are the repair, upgrade and replacement ones, with newer builds as the smaller share.
Only 9.7% of Badger’s homes went up in 2010 or later. A site built only around new construction speaks to a small slice of the housing here, so new-build work gets a section of its own and the rest of the pages belong to the ordinary job.
- residents (ACS estimate)
- 18,677
- residents (ACS estimate)
- housing units
- 7,602
- housing units
- of occupied homes owner-occupied
- 80.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 32%
- of homes built before 1980
- median home value
- $310,600
- median home value
- people in the Fairbanks-College, AK metropolitan area
- 93,972
- people in the Fairbanks-College, AK metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the borough
Where the borough’s trade counts sit
Fairbanks North Star Borough lists 49 plumbing, heating and air-conditioning contractors and 47 residential remodelers. Those two are the largest groups in the borough, and when a Badger customer narrows the choice to a few names, the deciding detail sits on the page and the profile: the services listed, the photos, the reviews and a number that answers.
The borough also lists 11 roofing contractors. In a group that small, the profile and the pages do more of the introducing, so both have to be current and complete, with the work named the way a customer names it.
County Business Patterns
Trade and home service businesses in Fairbanks North Star Borough
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Residential remodelers47
- Excavation and site preparation contractors31
- Electrical contractors28
- New home builders27
- Landscaping services27
- Painting contractors15
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Badger plan gets built
One service at a time, in the order that brings calls soonest, with the price of each in front of you first.
1
Find where the searches go now
We look at the trade-and-place searches around Badger, the page a customer gets for them and the profiles competing for the same call.
2
Sort the site before the spend
If the site is slow on a phone or does not show the work, it gets built or rebuilt before any ad spend starts.
3
Add the channel the gap needs
Search work compounds over months, Google Ads can bring calls sooner, and the site sits behind both.
4
Answer what the work brings in
Phone answering covers the calls that arrive while a crew is working, and the monthly report shows what each channel brought in.
Proof
A septic company’s site, search and ads, credited together
Byers Septic Service is the septic company on the card, and its new website, SEO and Google Ads all came from Lithium, so the figures belong to that combined work. Nathan Boos of Hillsview Building writes about websites and SEO from his own experience with the team.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Badger
The places we cover beyond Badger
Fairbanks, Anchorage, Juneau and Bellingham, Washington each have a page below, and the Alaska page gathers the rest of the state. Use them to compare the work in each place before you decide where a Badger business puts its next effort.
Pricing
What the four services cost a Badger business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What a Badger owner asks before choosing an agency
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Badger business fix first?
Whichever gap costs the most calls. If the phone rings out while a crew is working, the receptionist comes first; if the site is slow on a phone, the site comes first; if both are sound, search or Google Ads come next.
Do we have to replace the website to start?
No. We can run search work or Google Ads against the site you have, and say plainly if the site is the thing holding the calls back. A rebuild is a project with its own price, so it waits until the case for it is clear.
How does Lithium work with a business in Badger?
By video and phone, on a schedule we agree together. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
What do you need from us to start?
A link to the current site, the services you want more of, the places you cover and a look at how calls reach you now. A co-founder goes through all of it on the first call and puts the order of work in writing.
How will we know whether it is working?
The monthly report counts calls, leads and what a lead cost for each channel, and the counting starts before any change so there is a baseline to compare. If a channel is not paying for itself, we say so and move the budget.
Free action plan
Get a co-founder’s read on your Badger marketing
Tell us the trades you want more of, the places you serve, and send a link to your site. A co-founder goes through all of it on a short video call and writes the order of work down for you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ