PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Web design for Badger, Alaska
Badger, AK web design that turns visits into calls.
Badger service businesses get a WordPress site built around the housing here, with repair and upgrade work shown in their own photos.
- Pages for the houses you work on
- Job photos with the scope
- A quote form built for a phone
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Web design, answered
A Badger website built around the housing here
A Badger service business needs a site that shows the houses it works on, and Lithium Marketing builds that site. The median home in Badger was built in 1985, so repair, upgrade and replacement work comes first in the galleries.
Badger’s 6,721 occupied homes sit across 65.837 square miles of land, so the site says which parts of the area you cover before it asks for an address. One paragraph on coverage saves a customer from guessing whether your truck reaches their road.
Search here
What a Badger search asks your site to do
A Badger search can start on Google, pass through a directory listing and land on your site, so the business name, phone number and service list have to read the same in all three places. When we looked, MapQuest and the Better Business Bureau both held places in the top ten for a plumber search.
We build the phone screen first: the work, the area and a number to call on the first screen, and a form that asks only for what a crew needs to quote. Everything after that is for the customer who wants the detail.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design badger ak | under 10 | not reported |
| web designer badger ak | under 10 | not reported |
| website design badger ak | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 57 to 235 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber badger ak”, as Google showed it to a searcher located in Badger. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing stock
Two kinds of house, two kinds of page
Of the 36,359 occupied homes in Fairbanks North Star Borough, 38.2% went up before 1980. The older houses in that mix call for repair and upgrade pages with real photos, each one captioned with what was replaced.
8.9% of the homes in the borough went up in 2010 or later, so the stock is not all old. A gallery sorted by the kind of job answers a customer with a newer property without sending them through pages written for older houses.
- residents (ACS estimate)
- 18,677
- residents (ACS estimate)
- housing units
- 7,602
- housing units
- of occupied homes owner-occupied
- 80.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 32%
- of homes built before 1980
- median home value
- $310,600
- median home value
- people in the Fairbanks-College, AK metropolitan area
- 93,972
- people in the Fairbanks-College, AK metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades here
Project trades need galleries, repair trades need a number
Fairbanks North Star Borough lists 47 residential remodelers and 27 new home builders, and both sell work a customer has to picture before buying. Their pages need finished projects, the scope in a line under each photo and a way to ask about a similar job.
The same borough lists 31 excavation and site preparation contractors and 15 painting contractors. Their work is easier to show than to describe, so a page of site photos with the scope in the caption earns more than a paragraph about capability.
County Business Patterns
Trade and home service businesses in Fairbanks North Star Borough
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Residential remodelers47
- Excavation and site preparation contractors31
- Electrical contractors28
- New home builders27
- Landscaping services27
- Painting contractors15
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
What happens between the first call and launch
You see the phone design and the desktop design before it is built, and the site goes live only after every link and form has been tested.
1
Send the work and the coverage
Job photos, the services you sell and the parts of the area you cover come from you, and we write the copy from a call.
2
Look at the phone design first
You review the phone layout before the desktop, with the number, the photos and the form where a customer will find them.
3
Build it and wire the tracking
The site goes on WordPress, every form and call link gets tested, and GA4 and call tracking go in before launch.
4
Launch, then walk you through it
The redirect map goes in first, then the site opens to the public, and a short video shows you how to change text or swap a photo.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Proof
A plumber’s new site, credited with the search work beside it
The card belongs to Sarkinen Plumbing, a Portland-area plumber. Lithium handled its website, SEO and Google Ads, so the numbers on it are one result. Drake Snodgrass of Drake’s 7 Dees describes his own redesign and the move up in organic search.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Badger
Website work beyond Badger
If your work runs beyond Badger, the same website service covers each city in the list, and the Alaska page covers the state.
Published price
What a Badger website costs and what changes it
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
What owners ask before a Badger website build
Still curious?
Call (503) 766-5964 or email [email protected].
When does a Badger website cost more than the typical build?
A typical build covers the services most trades sell. A bigger site costs more when it needs separate pages for the services and places you cover, a deep project gallery or a connection to a CRM, and that larger build gets its own fixed price before work starts.
Who owns the site when it is finished?
The site is yours. Domain, hosting account, WordPress install and content all sit in your name, so nothing about the site depends on staying with us.
What happens to our Google rankings when the site changes?
Nobody can promise the old rankings carry over untouched. What we control is the redirect map: each old address that earned traffic or links points at its replacement, and Search Console gets checked around launch.
Can we add a service page after launch?
It runs on WordPress, so adding a service page or another town later is a normal change. The optional hosting and maintenance plan at $99 a month covers secure hosting, daily backups, software and security updates and basic website changes if you would rather leave that work to us.
How much of the writing falls to us?
Very little. We write the copy from a call and your photos, and you review it. What we ask of you is the job photos, the full service list and the places you cover.
Free action plan
Get a page-by-page plan for your Badger website
Send the site you have and three or four photos of your finished work. A co-founder takes them apart on a short video call and comes back with the pages, the price and what gets built first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ