FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Fairbanks, Alaska
Fairbanks marketing that turns searches into phone calls.
Fairbanks service businesses get one marketing program measured in calls, with a co-founder on the first video call.
- Pages for every trade you run
- Call tracking across every channel
- A monthly review of calls and leads
Google searches each month
What Fairbanks searches for, by service
30
searches a month
- Web design20
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the borough
What a Fairbanks marketing plan covers
Lithium Marketing runs the website, local SEO, Google Ads and an AI receptionist for Fairbanks service businesses, with one team planning all four. The Fairbanks North Star Borough has 49 plumbing, heating and air-conditioning contractors, 47 residential remodelers and 31 excavation contractors, and a company that runs more than one of those trades needs a page and an ad group for each one.
Fairbanks has 31,468 residents, and the Fairbanks North Star Borough has 93,972 in total. The city is the largest in the interior region of Alaska, so the customers a business can serve reach past the city limits, and we plan the site, the service-area pages and the ad targeting for the whole borough.
The four services
Four services, planned around one Fairbanks business
Each card opens that service’s Fairbanks page, and the plan can start with any one of them.
SEO for Fairbanks trade searchesService and borough area pages aimed at the job searches Fairbanks customers type, with a profile that lists the same services.Learn more A website built for the callA fast WordPress site with your finished work on it and the phone number where a phone visitor looks first.Learn more Google Ads on the valuable tradesPaid search on the Fairbanks trade terms worth the most to you, with the budget moved by the call data.Learn more An AI receptionist plus automationA receptionist that uses the answers your team writes, qualifies the caller and books the appointment, with custom automation scoped on a separate call.Learn more
Search in the borough
Where Fairbanks trade searches point the budget
The plan starts where the searches are: “electrician fairbanks” draws about 110 searches a month, and “garage door repair fairbanks” about 70. A plumber, a roofer and an electrician are all found through the same kind of job search, so each trade you run needs a page and a profile that lists it.
“web design fairbanks” draws about 20 a month, so the plan cannot lean on people shopping for a designer. It follows the trades a business sells, and the site’s job is to turn what those trade pages earn into calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency fairbanks | under 10 | not reported |
| digital marketing fairbanks | under 10 | not reported |
| marketing agency fairbanks | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber fairbanks | 590 | $18.79 |
| garage door repair fairbanks | 70 | $12.02 |
| pest control fairbanks | 70 | $7.26 |
| electrician fairbanks | 110 | $6.04 |
| landscaping fairbanks | 70 | $4.23 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 7 to 1,500 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fairbanks”, as Google showed it to a searcher located in Fairbanks. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local market
Older homes and a borough wider than the city
51.3% of Fairbanks homes were built before 1980, which is why a service page should explain repair and replacement work on existing houses, not only new construction. The page that names the work a customer can see in their own home answers the question they typed.
The metropolitan statistical area encompasses all of the Fairbanks North Star Borough, so an ad budget or a service-area page that stops at the city line cuts off the customers beyond it. The site should name the parts of the borough you cover, and the ads should target them.
- residents (2025 estimate)
- 31,468
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.2%
- population change, 2020 to 2025
- housing units
- 13,793
- housing units
- of occupied homes owner-occupied
- 39.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 51.3%
- of homes built before 1980
- median home value
- $268,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the borough
How the borough’s trade counts shape the plan
The Fairbanks North Star Borough records 28 electrical contractors and 15 painting contractors, and a customer choosing among them reads the profile, the reviews and the service pages. That is where the difference has to show, and it is what the plan builds first.
The smaller trades are in the record too: 5 pest control companies, 3 glass and glazing contractors and 3 septic services in the borough. Each of those sells a narrow service, so the page has to name the exact job and the area it covers before the call.
County Business Patterns
Trade and home service businesses in Fairbanks North Star Borough
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Residential remodelers47
- Excavation and site preparation contractors31
- Electrical contractors28
- New home builders27
- Landscaping services27
- Painting contractors15
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Fairbanks plan follows
Tracking comes first, then the pages and ads that bring calls, while the AI receptionist answers from the day it goes live.
1
Measure the calls you already get
We put call and form tracking on the site, the Google Business Profile and any running ads, so the first month shows where the work comes from.
2
Build a page for each trade
Service pages and borough area pages go up for the trades you run and the parts of the Interior you cover.
3
Put budget behind the best searches
Google Ads starts on the Fairbanks trade terms worth the most to you, and the budget moves as the call data comes in.
4
Answer what the work produces
The AI receptionist answers the calls those pages and ads produce, qualifies the caller and books the appointment; custom automation is scoped after a separate call.
Proof
F&W Fence: a website, SEO and Google Ads from one team
F&W Fence Co. bought three pieces of work from Lithium: a new website, SEO and Google Ads, and the card beside this section shows what they produced. Kevin Atiyeh of Atiyeh Bros is the owner in the quote.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround the Interior
Marketing pages across Alaska
The city links below open four more marketing pages, and the Alaska directory holds the statewide list.
Pricing
What a Fairbanks marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Fairbanks marketing questions before the first call
Still curious?
Call (503) 766-5964 or email [email protected].
How do we choose the first service in a Fairbanks plan?
Start with the gap that costs you the most work. If the site is slow or missing service pages, the website comes first; if customers cannot find you, SEO or Google Ads; if calls arrive after hours, the AI receptionist. A co-founder reviews the tracking and the site with you and says which one comes first.
Can we start with one service and add the rest later?
One service can run on its own, and the others get added when the call data supports the spend. The tracking stays the same across all four, so a second service is measured the same way as the first.
How does a Portland team work with a Fairbanks business?
The work runs on video calls and phone. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
What does the monthly report show?
Calls, leads and cost per lead, broken out by channel and campaign. If you mark which calls became jobs, the report can follow a channel from the call to the work, and the next month’s budget follows that.
How long before the work shows up in the numbers?
The first technical changes usually land inside 30 days; local rankings usually take 60 to 90 days to settle. Paid search can produce calls in the first week once tracking is in place, and the monthly report counts calls and leads from the start.
Free action plan
Get a free plan for the trades you run
Tell us which trades you run and where your crews go. A co-founder will look at the site you have now and tell you which service to start with, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ