RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Lafayette, Louisiana
One Lafayette marketing plan across the site, the search results, the ads and the phone.
Lafayette service businesses get four services under one plan, with every call tracked back to the page, the ad or the listing that earned it.
- A website, SEO, ads and a receptionist
- Each call tied to its source
- One report across all four services
Google searches each month
What Lafayette searches for, by service
470
searches a month
- Web design280
- Digital marketing140
- SEO50
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four jobs
What one Lafayette marketing plan covers
Two trade searches in Lafayette draw about 1,000 searches a month for “plumber lafayette la”, and another 1,000 a month for “pest control lafayette la”. The customer behind either one is comparing names, and the business that looks easiest to reach gets the call. Lithium Marketing puts a service business in front of that customer with a website, local SEO, Google Ads and AI phone answering, then reports what all four produce on one page.
Lafayette Parish counts 8,844 businesses of every kind. One service page and a half-filled Google profile cannot separate yours from the rest. The plan follows the whole path instead: the page a customer lands on, the listing in the Map Pack, the ad that runs while they compare and the phone that rings after.
The four services
Where each part of the plan does its work
Start with the piece that is costing you calls today, then add the next one when your own numbers say it is time.
Local SEO for LafayetteA page for every service you sell, a Google Business Profile filled out in full and the same name, address and phone on every listing.Learn more A website in your nameA WordPress site built for a phone screen, with finished jobs on the page and a number a thumb can reach.Learn more Google Ads by tradeCampaigns split by the work you sell, with every call tied to the keyword and landing page behind it.Learn more AI answering on the phoneEvery call answered 24/7, jobs booked into your calendar and the urgent ones handed to your team.Learn more
Search in Lafayette
How the Lafayette trade searches split the budget
The cost of a click decides how the budget splits. In Lafayette, HVAC repair clicks average $66.74, while an average click on landscaping comes to $6.81, so one trade starts with SEO and the other can test Google Ads in the same month. Either way, the account opens with call tracking, so the first report can say which click became a call.
The searches for a marketing agency are small next to the trade ones: 90 searches a month for “marketing agency lafayette la”. A plan that depends on that pool alone would miss the customer who never searches for an agency, only for the trade. The rest of the demand arrives through a trade search, a neighbor's recommendation or a truck in a driveway, which is why the plan is built on the trade searches first.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency lafayette la | 90 | not reported |
| digital marketing lafayette la | 50 | $9.35 |
| digital marketing agency lafayette la | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lafayette la | 10 | $66.74 |
| water damage restoration lafayette la | 110 | $24.76 |
| pest control lafayette la | 1,000 | $21.71 |
| garage door repair lafayette la | 320 | $19.49 |
| plumber lafayette la | 1,000 | $17.30 |
| roofing company lafayette la | 320 | $15.26 |
| electrician lafayette la | 210 | $10.81 |
| landscaping lafayette la | 480 | $6.81 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 202 to 849 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lafayette la”, as Google showed it to a searcher located in Lafayette. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lafayette market
What the city's housing asks a contractor to sell
48.0% of Lafayette’s housing was built before 1980, and the median home value in Lafayette is $257,000. Houses of that age are where the repair work is: a sewer line, an electrical panel, a roof, a cooling system that needs replacing. Those jobs deserve pages of their own, because the owner searching for one types the problem, not the company name.
The city has added 1.6% to its population since 2020, so most of your future customers already live here. Neighborhood pages and a review habit reach the owner who has been in the same house for years, while a promotion aimed at people moving in reaches a much smaller group.
- residents (2025 estimate)
- 123,311
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 59,363
- housing units
- of occupied homes owner-occupied
- 53.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 48%
- of homes built before 1980
- median home value
- $257,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lafayette Parish
The parish trade counts behind the plan
The chart below starts with 112 plumbing, heating and air-conditioning contractors, 82 landscaping services, 72 new home builders and 69 electrical contractors in Lafayette Parish. A business that sells two of those services should market both, and each trade needs its own page, its own profile category and its own photographs.
Smaller fields sit in the same parish chart: 63 residential remodelers, 40 excavation and site preparation contractors, 25 pest control companies and 20 roofing contractors. A roofer and a remodeler sell to different customers on different timelines, so the plan gives each one its own campaign and its own set of pages.
County Business Patterns
Trade and home service businesses in Lafayette Parish
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors112
- Landscaping services82
- New home builders72
- Electrical contractors69
- Residential remodelers63
- Excavation and site preparation contractors40
- Pest control companies25
- Roofing contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work runs
The order a Lafayette plan follows
Nothing gets more budget until the calls are counted, and that count shapes every choice after it.
1
Track what each call is worth
Before a dollar moves, the site, the Google Business Profile and any live ads get call and form tracking, so the first report can name where the work came from.
2
Repair what slows the site down
A slow site or a hidden phone number gets fixed or rebuilt before more traffic is sent to it.
3
Split the work between search and ads
SEO handles the pages and the profile for the trades you name, and Google Ads goes after the jobs your crews can take in the next few weeks.
4
Hand the phone to the receptionist
The AI receptionist picks up around the clock, books what it can and passes the rest to your team, and custom automation handles the follow-up.
Proof
What a new website and SEO did for a restoration company
Robinson Restoration’s website and SEO both came from Lithium, and the card beside this shows what the organic work did for its traffic and its rankings. Kevin Atiyeh, who runs Atiyeh Bros, describes what working with Lithium looked like from his side.
Restoration“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Lafayette
Marketing for the cities around Lafayette
Each city below has its own marketing page with that city's search figures, so a business working beyond Lafayette can see the demand before adding a location page. Beaumont is across the state line in Texas, and the Louisiana page collects every city Lithium covers.
Pricing
What the four services cost a Lafayette business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Lafayette owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
What is the first thing to fix in my marketing?
Look at where the last ten calls stopped. A call that rang out points to the phone. A form someone abandoned on a slow page points to the website. A customer who never found you at all points to search or ads. Bring your tracking, your site and your Google listing to the first call, and a co-founder will put those three in order.
Can I start with one service and add the others later?
Start with one. Pick the service that fixes the loudest problem, run it for a few months, and judge it on the calls it produced before adding a second. The tracking is shared across all four, so the report you get for one service is the report a second one joins.
How does a Lafayette business work with a team in Portland?
The work runs on video calls, with phone and email in between. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder takes the strategy calls, and an account manager handles the questions that come up during the week.
How do the prices add up if I want everything?
Four published prices, added together. SEO is the monthly range shown further down, and where you land in it depends on the services and areas you want covered. Google Ads starts at $500 a month in management, plus ad spend, and the fee grows when the account takes on more channels or more landing-page work. A website is typically $5,000 unless the page count makes it a larger build, and the AI receptionist is $179 a month with no contract. Custom automation gets its own quote after a discovery call.
What do you need from me before the plan starts?
A link to your site, access to your Google Business Profile and a list of the services and cities you want more work from. If ads are already running, the account details help. The first call is with a co-founder, and the plan comes back with the order of work and the price of each piece.
Free action plan
Get a free marketing plan for a Lafayette service business
Send your website, the trades you sell and the cities you cover, plus any ads running now. A co-founder will read them before a short video call and come back with the order of work and the price of each piece.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ