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AI for Berkeley businesses

An AI receptionist that answers Berkeley calls at any hour.

Berkeley service businesses can put an AI receptionist on the line for $179 a month, with no contract, and every call answered day or night.

  • Picks up on a Sunday morning
  • Books the job while you drive
  • Hands emergencies to your tech

Calls start with a search

Searches for local trades in Berkeley each month

1,140

searches a month

  • plumber berkeley
    590
  • electrician berkeley
    210
  • pest control berkeley
    170
  • landscaping berkeley
    110
  • garage door repair berkeley
    50
  • water damage restoration berkeley
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The phone first

Berkeley calls first, then the rest of the admin

Lithium Marketing runs a managed AI receptionist and builds custom AI automation for Berkeley service businesses. The phone comes first, because a missed call is the one loss nobody sees: a click on “plumber berkeley” averages $28.01, and the call it produces is the only chance that money has to earn anything.

The houses on the other end of the line are old: Berkeley's median home dates to 1944. A caller with an older house usually wants to know if you work on it, and what you need to see before you quote. The receptionist answers from a knowledge base you approve, and it books the job or passes the caller to a person.

The Berkeley market

The house on the other end of the line

Berkeley has 53,145 housing units, and much of the stock is old, so the receptionist's knowledge base should carry the older-house questions you get. It answers with your words, not a guess.

Many Berkeley houses have a second unit: most of Berkeley's neighborhoods are made up of detached houses, often with a separate in-law unit in the rear. A receptionist that knows to ask which unit, and who will be there, can book the right job.

residents (2025 estimate)
121,911
residents (2025 estimate)
population change, 2020 to 2025
-1.9%
population change, 2020 to 2025
housing units
53,145
housing units
of occupied homes owner-occupied
44.2%
of occupied homes owner-occupied
of homes built before 1980
81%
of homes built before 1980
median home value
$1,413,900
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Berkeley

Which trades need a person, and which need a booking

Alameda County has 373 plumbing, heating and air-conditioning contractors. For a trade like that, the receptionist's job is to sort what needs the on-call tech tonight from what can be booked for the next opening, then act on your rule.

A remodeler's caller is planning, not repairing. Alameda County's 769 residential remodelers sell projects that start with an estimate and a proposal, so the receptionist takes the project type, the address and the timeline, then puts the estimate appointment on your calendar.

County Business Patterns

Trade and home service businesses in Alameda County

Establishments by industry, 2023

  • Residential remodelers
    769
  • Plumbing, heating and air-conditioning contractors
    373
  • Electrical contractors
    369
  • Landscaping services
    300
  • New home builders
    233
  • Painting contractors
    186
  • Roofing contractors
    130
  • Excavation and site preparation contractors
    89

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Set up for you

How the receptionist gets ready to answer

The voice, the answers and the transfers all come from what you tell us, and the line can be tested before it takes a real call.

1

List the calls you get

You walk us through a normal week: emergencies, quotes, existing customers and the questions that come up again and again.

2

Write the answers down

We build the knowledge base from the services you sell, the area you cover and the jobs you turn down, so a caller hears your policy and not a guess.

3

Connect the calendar

Bookings land on your calendar, and the calls you name ring straight through to your team.

4

Fix what the calls reveal

The recordings show where a caller hesitated, and that is where we change a question, a phrase or a transfer rule.

What the AI receptionist does on every call

The same eight parts go into every AI receptionist setup, wherever the business is.

See the full AI receptionist service

  • Answers every call, 24/7
  • Qualifies the lead
  • Books the appointment
  • Answers common questions
  • Sends follow-up texts
  • Captures every detail
  • Transfers to a real person when needed
  • Connects to your CRM and calendar

Proof

Two phone lines, two different jobs for AI

Smart Doors LLC runs a garage door business. Its first Lithium project was a website; the AI receptionist came afterward. The card shows different work for a plumbing company: an AI phone system built to triage after-hours emergencies and send them to the on-call technician.

AI phone project, plumbing company

3x

more leads

60% of after-hours emergency calls had been going to voicemail. A custom AI phone system now sorts urgent calls, texts the on-call tech and books non-emergency jobs.
Smart Doors LLC garage door website built by Lithium Marketing
24/7Lithium’s AI receptionist answers the phones at Smart Doors LLC

Around Berkeley

One line for every city on your list

Richmond, Vallejo and Daly City each have an AI receptionist page, and Oakland, Concord and Hayward have theirs, with the Bay Area page grouping the metro and the California page listing every city Lithium covers. The receptionist answers for whatever service area you give it, so a single line can cover all of them.

Published price

What the Berkeley AI receptionist costs

$179

per month, fully managed

No contract and no setup fee, so you can cancel anytime. The voice, knowledge base, call rules and calendar and CRM hooks are all set up by Lithium. Custom AI automation is scoped after a free discovery call.

FAQ

What to settle before the AI answers

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What happens when someone asks for a human?

You set that rule, and the call goes to the number you name. Emergencies, existing customers and anyone who asks can ring straight through to your team, and every other caller gets answered, qualified and booked or texted the next step.

How long before the line is answering calls?

Usually days, not weeks. The voice, the rules and the calendar connection all come from what you tell us during setup, and you can call the line yourself before a customer does.

What does a full-time person cost compared with this?

A full-time receptionist runs $3,500 or more a month, and one hire still leaves when the shift ends. The AI receptionist is $179 a month, with no contract and no setup fee, and it answers on Sunday morning the same way it answers on Tuesday.

Can it handle an emergency at two in the morning?

Yes. It picks up and runs the check you wrote. A burst pipe goes to the on-call tech, a non-emergency gets the first open slot, and anything in between gets a text to the team with the details.

What else can Lithium wire up after the call?

The parts nobody wants to do after a long day. Typing the lead into the CRM, sending the follow-up text, sending a review request, pulling numbers off a document, keeping the calendar, the phone system and a spreadsheet in step. Each build gets its own quote after a free discovery call, and a typical one takes a couple of weeks.

Free action plan

Test the receptionist on the demo line, then plan your own

Call the demo line below and listen for yourself. Then send two lists: the calls that always need a person and the ones the receptionist can book. A co-founder will go through both on a short video call and set the rules with you.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan